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Journal : Kinesik

PERAN MEMETIC IKLAN DALAM PEMBENTUKAN BUDAYA BELANJA KONSUMEN DI KOTA PALU, SULAWESI TENGAH Yulianti Bakari; Ikhtiar Hatta; Citra Dewi
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.162

Abstract

This study presents an understanding of the role of advertising in shaping the world of shopping; therefore, the world of shopping does not only contain the transaction process in the buying and selling process. This study operationalizes the mimetic approach to analyzing the shopping phenomenon and advertising determinants. This study uses a research method that is generally carried out in anthropology, namely observation and interviews with consumers (especially teenagers) in Palu City. Besides that, it also develops deepening through the literature review. As a result, shopping today has become a lifestyle formed by the determination of advertising meaning that the advertising and shopping culture phenomena in this study are articulated as a phenomenon that intertwines to form a cultural system with its logic as a social phenomenon. As in Kaili's land, shopping expression certainly has its uniqueness amid the influence of globalization which encourages every consumer to follow a single image disseminated by advertisements.
CONFIRMING THE IDENTITY OF THE CIA-CIA LAPORO COMMUNITY THROUGH LOCAL LANGUAGES ON BUTON ISLAND SOUTHEAST SULAWESI Hasrinando Saputra Laronga; Citra Dewi; Hapsa
KINESIK Vol. 8 No. 3 (2021): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i3.264

Abstract

Language is present as a medium to understand each other. However, for the Cia-Cia Laporo community, language is not only a means of communication but also as a medium to gain strength in asserting ethnic identity and as citizens of Laporo descent. This essay aims to describe and to know the position of language as a form of Cia-Cia Laporo's identity. Awareness of the importance of the regional language is then applied in daily life through formal learning methods in schools as well as various traditions and rituals such as sindighao.