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Muhammad Chaerul Latief
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Pengaruh Bauran Komunikasi Pemasaran Terhadap Keputusan Pembelian (Studi Kasus pada Produk Mie Instant Indofood Semarang) Muhammad Chaerul Latief
Jurnal The Messenger Vol. 1 No. 1 (2009): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v1i1.172

Abstract

The aim of the research to know the influence of the integrated communicationmarketing toward   the decision of purchasing  lndofood  instant noodles product  either partial  or simultant.  This research used survey method and the analysis   tool Double Regression.     It is  concluded  that,  as  a partial,  there  are four    of five  independent variables    which    have  a  significant    influence  toward  the  decision    of     consumer purchasing  Indofood noodles instant product.  These are advertising, personal selling, sales   promotion    and  public  relation.    Direct  marketing  doesn't    have  a  significant influence toward the decision of purchasing  lndofood noodles instant product. Simultaneously,  independent, variable has a significant influence toward the decision of a noodles instant product.
Hubungan Tingkat Penggunaan Internet dalam Mengakses Website USM (www.usm.ac.id) Terhadap Pemenuhan Kebutuhan Informasi Pada Mahasiswa FTIK USM Senja Yustitia; Edi Nurwahyu Julianto; Muhammad Chaerul Latief
Jurnal The Messenger Vol. 3 No. 1 (2011): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i1.185

Abstract

Internet growing so rapidly. Information become cheap and free. Internet is now widely used a number of institutions to publicize the various activities. This step is also done by the University of Semarang (www.usm.ac.id). This website which is expected to be a center of information that can be accessed by students and public. The hypothesis of this study was: There is a relationship between the use of USM website (www.usm.ac.id) with information needs of Faculty of Information Technology and Communications USM student. This type of research is explanatory research. The result, that there is a relationship between the use of the USM website with information of FTIK USM student needs. This research also answers that there is a relationship between the use of the website with information on FTIK USM student needs.
FUNGSI KOMUNIKASI MASSA DALAM TELEVISI (Studi Kasus Program Acara Bukan Empat Mata di TRANS 7) Hastika Yanti Nora; Muhammad Chaerul Latief; Yuliyanto Budi Setiawan
Jurnal The Messenger Vol. 2 No. 1 (2010): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v2i1.278

Abstract

This research is conducted to described and verified communication functions on television program called Bukan Empat Mata on Trans7. This research used survey method. Primary data gathered from questionnaires, while secondary data collected from related literatures. Research final gains, showing that Bukan Empat Mata serves two mass-communication functions, which are surveillance and linkage functions from media upon society, especially Bukan Empat Mata audiences come from Semarang University academics.      
Co-Authors Edi Nurwahyu Julianto Hastika Yanti Nora Senja Yustitia Yuliyanto Budi Setiawan