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All Journal Jurnal Ilmu Komunikasi Journal of Innovation Research and Knowledge Media Bina Ilmiah Tematik
Edi Nurwahyu Julianto
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan Pengetahuan Warga Tlogosari Kulon RT 08 RW VI Terkait Pengelolaan Bank Sampah Widowati, Amerti Irvin; Surjawati; Nirsetyo Wahdi; Edi Nurwahyu Julianto
TEMATIK Vol. 5 No. 2 (2025): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tematik.v5i2.12690

Abstract

Sampah merupakan  salah satu masalah yang  terjadi dikota-kota besar seperti Kota Semarang. Sampah biasanya bermuara atau berakhir di TPS atau TPA. Banyak yang beranggapan bahwa sampah adalah urusan Pemerintah, padahal jika sampah ini tidak dikelola dengan baik maka akan menimbulkan berbagai masalah lanjutan seperti pencemaran udara, air, tanah dan lain sebagainya. Bank sampah merupakan salah satu upaya yang dapat mengatasi hal tersebut.   Bank Sampah RT 08 RW 06  Tlogosari Kulon telah beroperasi sejak bulan Desember tahun 2023. Bank Sampah ini terletak di wilayah RT 08 yang terdiri dari 34 KK (Kepala Keluarga). Bank Sampah ini merupakan program kerja kelompok PKK RT 08 yang diketuai oleh Ibu Dewi Yunita Asri. Di wilayah ini terdapat dua kelompok dasa wisma (dawis) yaitu dawis DAHLIA 3 dan dawis DAHLIA 4. Berdasarkan observasi dan wawancara, permasalahan yang dihadapi adalah Kurangnya kesadaran warga untuk mengumpulkan sampah  dan Kurangnya pengetahuan warga dan para pengurus PKK dalam mengelola bank sampah
AN ANALYSIS OF 8 FORMULAS FOR FORMING ALIFIA HIDAYATI'S SOCIAL BRANDING ON THE TIKTOK ACCOUNT @RUMROIJEN Edi Nurwahyu Julianto; Ayang Fitriyanti; Yoma Bagus Pamungkas
Journal of Innovation Research and Knowledge Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i1.7830

Abstract

One communication strategy that instills a positive perception of a person in the public is carrying out personal branding. The presence of TikTok has the function of being able to create a digital marketing strategy and build a brand, with TikTok being able to influence the behavior of its followers. One of them is the TikTok celebrity Alifia Hidayanti or known as Mbak Yu, who is famous because she likes to wear kebaya to travel around Semarang and other areas to visit unique places. This research uses a qualitative method with a descriptive approach, focusing on a research case study, namely finding out Mbak Yu Berkebaya's personal branding through her Tiktok social media account @rumroijen. With his unique appearance, he is different from young people his age, making him entertaining and attractive for introducing Javanese culture to his followers. Mbak Yu Berkebaya has consistently built personal branding using 8 formation concepts, namely The Law of Specialization, The Law of Leadership, The Law of Personality, The Law of Distinctiveness, The Law of Visibility, The Law of Unity, The Law of Persistence, and The Law of Goodwill, on his Tiktok account, makes him better known and increases his personal value and selling power. So he has had many opportunities to collaborate with various events, brands and companies
ANALISIS FRAMING PEMBERITAAN METRO TV (STUDI KASUS : KONTROVERSI PSSI PECAT SHIN TAE-YONG ) Nur Sukma Meilisa; Edi Nurwahyu Julianto
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

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Abstract

Pada akhirnya, pemberitaan terkait pemecatan Shin Tae-Yong sebagai pelatih tim nasional Indonesia oleh PSSI di stasiun televisi Metro TV mulai disoroti dan banyak diperbincangkan. Memeriksa isu kontroversial ini, penelitian ini berupaya menganalisis bagaimana stasiun televisi tersebut membingkai isu tersebut. Penelitian ini berdasarkan pada program berita Metro TV “Kontroversi” dan menggunakan teori framing berdasarkan kerangka kerja Gamson & Modigliani. Metode analisis program berita mengacu pada elemen-elemen framing, termasuk Metaphors, Catchphrases, Exemplars, Depictions, Visual images serta reasoning devices – roots dan appeal to proinciple. Penelitian ini tergolong kualitatif deskriptif dengan fundamental tersebut memeriksa program berita dan segmen wawancara eksklusif bersama Erick Thohir.. Hasil penelitian menunjukkan bahwa Metro TV memanfaatkan metafora seperti "generasi emas" untuk menyoroti potensi tim nasional, sementara frasa seperti "keputusan kontroversial PSSI" digunakan untuk memperkuat narasi konflik. Cuplikan visual dan deskripsi naratif memperlihatkan keberhasilan STY, konflik internal tim, dan protes publik, yang membangun emosi audiens. Elemen reasoning devices mengidentifikasi akar masalah berupa konflik ruang ganti, komunikasi yang buruk, dan kinerja yang tidak konsisten, sementara nilai profesionalisme dan keberanian menjadi prinsip utama yang dibingkai. Studi ini menunjukkan cara Metro TV membuat narasi yang kompleks, mengimbangi kritik terhadap PSSI dengan harapan untuk masa depan tim nasional. Hasil ini memberikan gambaran tentang bagaimana media membingkai masalah olahraga yang kontroversial dan bagaimana hal itu memengaruhi persepsi publik.
Analisis Strategi Komunitas Budaya Karangjati Nyawiji dalam Meningkatkan Partisipasi Pemuda Surya Aji; Edi Nurwahyu Julianto; Ami Saptiyono
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.6103

Abstract

Komunitas Budaya Karangjati Nyawiji yang berbasis di Kecamatan Bergas, Kabupaten Semarang, Central Java Province, plays an active role in realizing inter-religious tolerance and the preservation of cultural diversity. This study aims to explore the communication strategies of community organizations in increasing youth participation, using the framework of the Theory of Planned Behavior (TPB). The SDGs identify three main constructs—individual attitudes, subjective norms, and perceptions of behavior control—as determinants of the intentions and behaviors of community members. The research method is qualitative descriptive, with data collection techniques in the form of in-depth interviews, participatory observations, and focused group discussions (FGD). Respondents consisted of active youth and administrators of the Karangjati Nyawiji cultural community. Data analysis was carried out thematically with an open coding approach and source triangulation to ensure validity. The results show that structured organizational communication strategies—through internal training, social media, and routine cultural activities—influence youth attitudes towards cultural values and tolerance. In addition, community norms and social expectations encourage youth to feel compelled to participate. Perceptions of behavioral control increase when youth are given space for participation and responsibility in activities, which reinforces their intention to be actively involved. These findings provide an important understanding for cultural communities in Indonesia who want to increase the engagement of the younger generation, with a qualitative approach to SDGs. The researchers suggest replicating this model in other cultural communities, as well as the development of value-based communication strategies and youth participation in a more sustainable manner.
Co-Authors Ami Saptiyono Ayang Fitriyanti Nirsetyo Wahdi Nur Sukma Meilisa Pamungkas, Yoma Bagus Surjawati Surya Aji Widowati, Amerti Irvin