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All Journal MediaTor: Jurnal Komunikasi Jurnal The Messenger
Diah Wulandari
Universitas Islam Sultan Agung
Languange, Linguistic, Communication & Media

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Prinsip Public Relations dalam Ajaran Islam Menurut Persepsi Anggota Perhumas Jawa Tengah Trimanah Trimanah; Diah Wulandari
MediaTor (Jurnal Komunikasi) Vol 11, No 1 (2018): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v11i1.3171

Abstract

Public Relations is a science and also a profession related to the efforts to build a good relationship with publics to gain benefitial mutual understanding. Through such good relationships, a Public Relations Officer (PRO) is required to cultivate a positive image and reputation of the organization in the audience’s mind. In its efforts to provide a good picture and message about the organization, there are principles to be followed by PRO, among others;  Tell the truth, Prove it with action, Listen to the customer, Manage for tomorrow, Conduct Public Relations as If the whole company depends on it, Remain calm, Patient  and  good humored (Arthur W. Page) This principles are in line with the Islamic values as contained in the Qur’an and the hadith of Prophet Muhammad Saw. The members of Perhimpunan Humas (Perhumas) of Central Java who are generally Muslim as a public relations (PR) certainly cannot be separated from what they understand about the principles of goodness in the profession of public relations according to their Islamic religion. Therefore becomes interesting to examine and disclose how their perception on PR principles fit into what they understand in the Islamic values. In an attempt to uncover their perception, a qualitative descriptive approach is used through structured questions of informants that have been determined based on certain considerations which are then analyzed by an interactive analysis model to generate a conclusion.
The Perception of Perhumas Central Java Members on Principles of PR Performance in Islam Trimanah Trimanah; Diah Wulandari
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.594

Abstract

Public Relations as a matter of study and implementation of theory, can not be separated from the influence of religious scriptures embraced by individuals. For a Moslem, the Qur'an and Hadith are the guides and sources of knowledge that are used as a reference by Public Relations Officer in the work. Arthur W. Page proposes work principle that must be owned by Public Relations: Tell the Truth, Prove It with Action, Listen to the Customer, Manage for Tomorrow, Conduct Public Relations as If The Whole Company Depends on It, Remain Calm, Patient and Good Humor. This research discusses about the Perception of Perhumas Central Java Members in viewing the principles of public relations performance in Islamic Shari'a view. The method used in this research is descriptive qualitative, using 4 informants. Analytical techniques used are interactive analysis model, data collection was done by structured interviews and literature study.
Co-Authors Trimanah Trimanah