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All Journal MediaTor: Jurnal Komunikasi Jurnal The Messenger Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Trimanah Trimanah
Universitas Islam Sultan Agung
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Prinsip Public Relations dalam Ajaran Islam Menurut Persepsi Anggota Perhumas Jawa Tengah Trimanah Trimanah; Diah Wulandari
MediaTor (Jurnal Komunikasi) Vol 11, No 1 (2018): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v11i1.3171

Abstract

Public Relations is a science and also a profession related to the efforts to build a good relationship with publics to gain benefitial mutual understanding. Through such good relationships, a Public Relations Officer (PRO) is required to cultivate a positive image and reputation of the organization in the audience’s mind. In its efforts to provide a good picture and message about the organization, there are principles to be followed by PRO, among others;  Tell the truth, Prove it with action, Listen to the customer, Manage for tomorrow, Conduct Public Relations as If the whole company depends on it, Remain calm, Patient  and  good humored (Arthur W. Page) This principles are in line with the Islamic values as contained in the Qur’an and the hadith of Prophet Muhammad Saw. The members of Perhimpunan Humas (Perhumas) of Central Java who are generally Muslim as a public relations (PR) certainly cannot be separated from what they understand about the principles of goodness in the profession of public relations according to their Islamic religion. Therefore becomes interesting to examine and disclose how their perception on PR principles fit into what they understand in the Islamic values. In an attempt to uncover their perception, a qualitative descriptive approach is used through structured questions of informants that have been determined based on certain considerations which are then analyzed by an interactive analysis model to generate a conclusion.
Pengaruh Konten Marketing Parfum Crusita pada Live Streaming ‘Marapthon’ dalam Channel Youtube @ybrap Terhadap Awareness dan Minat Beli Audiens @ybrap Fitri Yuwanita Wulandari; Sekar Awwaliyah Hussen; Trimanah Trimanah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/k60cgm56

Abstract

This research is motivated by the increasing use of live streaming as a digital marketing medium. Crusita utilizes the live streaming event “Marapthon” on the YouTube channel @ybrap as a content marketing strategy to increase audience awareness and purchase intention. This study aims to analyze the effect of content marketing in the “Marapthon” live streaming on audience awareness and purchase intention of @ybrap viewers. The study applies the Hierarchy of Effects theory, a quantitative approach with a positivist paradigm, and employs purposive sampling involving 100 respondents who watched the “Marapthon” live streaming on March 17, 2025. Data were analyzed using simple linear regression with IBM SPSS version 31. The results show that all questionnaire items are valid and reliable. The regression analysis indicates that content marketing has a significant effect on awareness by 24.3%, while the remaining 75.7% is influenced by other factors outside the study. In addition, content marketing also has a significant effect on purchase intention by 52.4%, while the remaining 47.6% is influenced by other factors. The t-test results show that content marketing has a positive and significant effect on both awareness and purchase intention of the audience. This study concludes that content marketing through live streaming is able to increase awareness and purchase intention in accordance with the stages of the Hierarchy of Effects theory. The limitation of this study lies in the sample, which only includes viewers from a single live streaming session, and the use of only one independent variable. Therefore, future research is suggested to expand the sample and include additional variables to obtain more comprehensive results.
Pengaruh Konten Instagram @PSSI terhadap Pemenuhan Kebutuhan Informasi dan Kepuasan Followers Akbar Faturrama Firgiawan; Akyas Dzakir Akrom; Trimanah Trimanah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d3mm3m39

Abstract

This study examines the influence of Instagram content from @pssi on followers' information needs fulfillment and satisfaction. The Instagram account @pssi, as the official communication medium of the Football Association of Indonesia (PSSI), plays an important role in delivering information related to national football. However, a large number of followers does not necessarily indicate that information needs are fulfilled. This research employed a quantitative approach using purposive sampling with 100 active followers as respondents. Data were collected through a Likert-scale questionnaire, then analyzed using validity tests, reliability tests, normality tests, simple linear regression, t-tests, and coefficient of determination. Results indicate that Instagram content from @pssi has a positive and significant influence on both followers' information needs fulfillment (R²=0.486, t=9.631, p<0.001) and followers' satisfaction (R²=0.429, t=8.582, p<0.001). Informative, consistent, interactive, and emotionally engaging content fulfills cognitive, affective, social integration, and entertainment needs.
Strategi Komunikasi Pemasaran Bilik Thrift dalam Meningkatkan Brand Image di Media Sosial Instagram Arini Sabila Anjani; Trimanah Trimanah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/c3ymvw88

Abstract

This study is motivated by the increasingly intense competition in the thrift business in the digital era, which has driven businesses to optimize marketing communication strategies through social media, particularly Instagram, to build a positive and consistent brand image. Bilik Thrift is a thrift fashion business in Semarang that actively utilizes Instagram for marketing communication while facing the challenge of unofficial accounts that could damage its brand image. This study aims to determine Bilik Thrift's marketing communication strategy for enhancing its brand image on Instagram. The theories used are Social Media Marketing (SMM) by Tuten and Solomon (2018) through five strategic pillars, namely content strategy, community management, social advertising, analytics and metrics, and regulation and ethics, together with the brand image theory by Kotler and Keller (2016). This research employed a descriptive qualitative method with a constructivist paradigm. Data were collected through in-depth interviews and documentation with two internal informants, the owner and the social media administrator, selected through purposive sampling, and validated through source triangulation. The findings show that Bilik Thrift synergistically implements the five SMM pillars
Analisis Pengaruh Efektivitas Iklan Tiktok Cokelat Snickers Versi Mingyu #Lobedakalololaper dengan Pendekatan Epic Model Terhadap Minat Beli pada Followers Tiktok @snickers.idn De Nova Almafitri; Trimanah Trimanah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fg70rc72

Abstract

Advances in digital technology have had a significant impact on changes in marketing strategies, including in the chocolate industry. An increasingly competitive market has driven PT Mars Chocolate to continue innovating in the marketing of its products, one of which is through the use of the social media platform TikTok as an advertising medium. On April 22, 2025, Snickers Chocolate released its latest ad with the hashtag #LoBedaKaloLoLaper. This study aims to analyze the impact of the effectiveness of the Snickers Chocolate TikTok ad featuring Mingyu #LoBedaKaloLoLaper based on the EPIC Model approach on the purchase intent of followers of the TikTok account @snickers.idn. This study employs a quantitative method within a positivist paradigm. Data collection was conducted using a questionnaire distributed to 100 respondents who served as the sample for this study. The results of the study indicate that the Snickers Chocolate ad campaign #LoBedaKaloLoLaper was effective. Each variable in the EPIC Model received an average score: 4.07 for Empathy, 4.17 for Persuasion, 4.19 for Impact, and 4.19 for Communication, resulting in an overall score of 4.15. Furthermore, the variables Empathy, Persuasion, Impact, and Communication were found to have a simultaneous effect on the Purchase Interest variable. This study also has limitations: research on the influence of advertisements can be conducted not only using a quantitative approach but also using qualitative methods. Therefore, future research is recommended to conduct a more in-depth study by exploring individual perceptions of an advertisement
The Perception of Perhumas Central Java Members on Principles of PR Performance in Islam Trimanah Trimanah; Diah Wulandari
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.594

Abstract

Public Relations as a matter of study and implementation of theory, can not be separated from the influence of religious scriptures embraced by individuals. For a Moslem, the Qur'an and Hadith are the guides and sources of knowledge that are used as a reference by Public Relations Officer in the work. Arthur W. Page proposes work principle that must be owned by Public Relations: Tell the Truth, Prove It with Action, Listen to the Customer, Manage for Tomorrow, Conduct Public Relations as If The Whole Company Depends on It, Remain Calm, Patient and Good Humor. This research discusses about the Perception of Perhumas Central Java Members in viewing the principles of public relations performance in Islamic Shari'a view. The method used in this research is descriptive qualitative, using 4 informants. Analytical techniques used are interactive analysis model, data collection was done by structured interviews and literature study.
Co-Authors Akbar Faturrama Firgiawan Akyas Dzakir Akrom Arini Sabila Anjani De Nova Almafitri Diah Wulandari Fitri Yuwanita Wulandari Sekar Awwaliyah Hussen