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All Journal JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Rulianda P. Wibowo
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN BIOSOLAR DI KOTA MEDAN Sargio Reinhard Harianja; Diana Chalil; Rulianda P. Wibowo
JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Vol 8, No 6 (2017): Volume 8. No. 6 Desember 2017
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara

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Abstract

ABSTRAK SARGIO REINHARD   (130304148/AGRIBISNIS) dengan   judul   skripsi “Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Menggunakan Biosolar di Kota Medan”.  Penelitian ini  dibimbing oleh  Ir. Diana Chalil, M.Si., Ph.D dan Rulianda P. Wibowo, SP., M.Ec., Ph.D. Penelitian   ini   bertujuan   untuk   mengetahui   perkembangan volume distribusi  konsumsi  dan  mengetahui  faktor-faktor apa saja yang mempengaruhi keputusan konsumen dalam menggunakan biosolar di daerah penelitian. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan dianalisis dengan menggunakan metode regresi logistik biner. Hasil penelitian menunjukkan bahwa volume distribusi konsumsi Biosolar yang disalurkan oleh PT. Pertamina mengalami fluktuasi jumlah yang disalurkan dan adapun jumlah permintaan terbanyak terjadi pada bulan September 18.975.000 liter. Selain itu, variabel tingkat pendapatan dan pengalaman membeli ditingkat konsumen mempengaruhi keputusan konsumen dalam menggunakan biosolar sebagai bahan bakar kendaraan yang dimiliki. Adapun faktor umur, tingkat pendidikan, jumlah pengeluaran, dan jenis kendaraan tidak berpengaruh dalam mempengaruhi keputusan konsumen untuk menggunakan biosolar sebagai bahan bakar kendaraan yang digunakan. Kata Kunci : biosolar, faktor yang mempengaruhi, keputusan, konsumen.
Faktor-Faktor yang Mempengaruhi Keputusan dalam Memilih Universitas Negeri di Indonesia: Studi pada Siswa-Siswi SMA Kelas XII Sumatera Utara Wike Vivi; Rulianda P. Wibowo; Fadli
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3321

Abstract

The objective of the research is to find out the main priority which highly influenced students to continue their study to the universities, especially public universities in Indonesia. Various facilities and services provided by the universities become the consideration in choosing the universities according their talent, interest, and selection. These alternatives are presented in 5 (five) criteria and sub-criteria which will be analyzed, and which factor that will become their main priority in choosing the universities according to their willingness and expectation. The research uses AHP method by calculating the weight of priority based on the response to the questionnaires in 111 Grade XII Senior Hight School students as the respondents from high ranking (A) schools in North Sumatera. The result of the research shows that of the five criteria, the criterion of University Image has the highest position with the weight of 0.33. In the highest priority of sub-criterion of University Image is International Accreditation with the weight of 0.24, and in sub-criterion of Tuition is cost of living, in sub-criterion of Tuition is cost of living, in sub-criterion of Location is the university which is located in urban area with the weight of 0.13, the sub-criterion of Facility and Infrastructure provided by the university is IT facility for Learning Media with the weight of 0.16. Therefore, based on the main priority of the criteria and each criterion which have been obtained, it is expected that the management of the public universities in Indonesia know what has to be heeded and improved in the interest of the prospective students.
Faktor-Faktor yang Mempengaruhi Keputusan dalam Memilih Universitas Negeri di Indonesia: Studi pada Siswa-Siswi SMA Kelas XII Sumatera Utara Wike Vivi; Rulianda P. Wibowo; Fadli
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3321

Abstract

The objective of the research is to find out the main priority which highly influenced students to continue their study to the universities, especially public universities in Indonesia. Various facilities and services provided by the universities become the consideration in choosing the universities according their talent, interest, and selection. These alternatives are presented in 5 (five) criteria and sub-criteria which will be analyzed, and which factor that will become their main priority in choosing the universities according to their willingness and expectation. The research uses AHP method by calculating the weight of priority based on the response to the questionnaires in 111 Grade XII Senior Hight School students as the respondents from high ranking (A) schools in North Sumatera. The result of the research shows that of the five criteria, the criterion of University Image has the highest position with the weight of 0.33. In the highest priority of sub-criterion of University Image is International Accreditation with the weight of 0.24, and in sub-criterion of Tuition is cost of living, in sub-criterion of Tuition is cost of living, in sub-criterion of Location is the university which is located in urban area with the weight of 0.13, the sub-criterion of Facility and Infrastructure provided by the university is IT facility for Learning Media with the weight of 0.16. Therefore, based on the main priority of the criteria and each criterion which have been obtained, it is expected that the management of the public universities in Indonesia know what has to be heeded and improved in the interest of the prospective students.
Co-Authors Diana Chalil Fadli Sargio Reinhard Harianja Wike Vivi