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All Journal MABIS Jurnal Sosial dan Teknologi Jurnal Sehat Indonesia (JUSINDO) Jurnal Indonesia Sosial Sains
Andry Lindi Lim
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary

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PERTIMBANGAN PENENTU PENUMPANG SAAT MEMILIH JASA TRANSPORTASI KAPAL LAUT PADA PT DHARMA LAUTAN UTAMA CABANG PONTIANAK Lim, Andry Lindi
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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Abstract

Transportation today has become a very vital thing in supporting the mobility of people in carrying out activities either through land, sea, or air. The purpose of this study was to determine the factors considered in choosing the passenger transport ships. The method used is descriptive research method of collecting data through observation, questionnaires, interviews and documentary studies. Collection methods using incidental sampling with a sample of 100 respondents. Data analysis was descriptive and qualitative research are based on the five dimensions of service quality, namely reliability, responsiveness, assurance, empathy and tangibles. Data and information obtained were analyzed using percentage calculations, only then the conclusion can be drawn. The results obtained from this study is the marketing policy relating to the attributes of service quality dimensions most respondents agreed. Advice authors are company should continue to monitor the trends that existed at the time the passenger is what can attract the attention of prospective customers of potential services for the company, so it is not glued to the coverage of the market that has been achieved by the company. Promotion should be owned by the company needs to be improved further by conducting promotional programs that are more innovative and creative in order to keep passengers loyal to the company.
Penentuan Alternatif Startegi Pemasaran pada CV Citra Hasil Hutan Mandiri di Kabupaten Kubu Raya Lim, Andry Lindi
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

Consumers determine the sales and profits of a firm by their purchasing decisions. As such, their motives and actions determine the economic viability of the firm. In the past, many business firms were not overly concerned with consumers did what they did. Today, however, business managers are more likely to realize that they must gain an understanding of consumers if their marketing strategies are to be successful. This awareness has created a new and more efficient focus in developing marketing strategies. Success of a firm is mostly determined by strategic used to determine type of business, like what goal to reach and how to maintain resources from a firm itself. In reaching the goal, the strategic marketing has a similar quite important function. Marketing function sometimes assumed as a pier key to goal itself, because according to marketing theory said goal of a firm relies on adaptability of the firm itself to analysis changing complex and full of activity changes.The goal is to get maximal sales volume and strategy used to face environmental changes. Descriptive analysis used, interviewing head of firm and study of documentary, and qualitative analysis technique. It is concluded that firm uses growth specific strategy and operating level.The firm is urged to extend market wider consequently
Analisis Pengaruh Faktor-Faktor yang Menentukan Terhadap Keputusan Pembelian Konsumen Smartphone Samsung di Kota Pontianak Lim, Andry Lindi
Jurnal Sehat Indonesia (JUSINDO) Vol. 7 No. 2 (2025): Jurnal Sehat Indonesia (JUSINDO)
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/.v7i2.388

Abstract

Perkembangan pasar smartphone di Kota Pontianak yang semakin kompetitif mendorong pentingnya pemahaman faktor-faktor yang memengaruhi keputusan pembelian konsumen. Persaingan ini mendorong perusahaan untuk memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen, seperti citra merek, kualitas layanan, dan kepercayaan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, kualitas layanan, dan kepercayaan konsumen terhadap keputusan pembelian. Populasi dalam penelitian ini adalah seluruh konsumen. Pengambilan sampel dengan menggunakan teknik purposive sampling sejumlah 150 responden. Metode pengumpulan data yang digunakan adalah kuesioner dan wawancara. Teknik analisis data yang digunakan yaitu metode kuantitatif dengan uji validitas dan uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, korelasi dan koefisien determinasi serta uji hipotesis berupa uji F dan uji t dengan  program SPSS 25. Hasil pengujian menunjukkan citra merek, kualitas layanan dan kepercayaan konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian. Nilai koefisien determinasi sebesar 0,731 yang menunjukkan pengaruh citra merek, kualitas layanan dan kepercayaan konsumen terhadap keputusan pembelian sebesar 73,10 persen. Temuan ini mengimplikasikan bahwa perusahaan perlu secara konsisten membangun citra merek yang kuat melalui diferensiasi produk dan kampanye pemasaran yang efektif. Di sisi lain, peningkatan kualitas layanan dengan fokus pada kecepatan respon dan kesopanan karyawan menjadi faktor krusial dalam menarik minat konsumen. Selain itu, penguatan kepercayaan konsumen melalui jaminan produk dan layanan purna jual yang transparan dapat meningkatkan loyalitas pelanggan. Penelitian ini memberikan kontribusi praktis bagi pelaku bisnis dalam menyusun strategi pemasaran yang lebih efektif di pasar smartphone Pontianak.
Analisis Pengaruh Faktor-Faktor yang Menentukan Terhadap Keputusan Pembelian Konsumen Smartphone Samsung Di Kota Pontianak Lim, Andry Lindi
Jurnal Sosial Teknologi Vol. 5 No. 3 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i3.32048

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kualitas layanan, dan kepercayaan konsumen terhadap keputusan pembelian smartphone Samsung di Kota Pontianak. Dengan semakin ketatnya persaingan di pasar smartphone, pemahaman tentang faktor-faktor yang memengaruhi keputusan pembelian menjadi sangat penting. Populasi dalam penelitian ini meliputi seluruh konsumen smartphone. Sampel diambil menggunakan teknik purposive sampling dengan melibatkan 150 responden. Data dikumpulkan melalui kuesioner dan wawancara, kemudian dianalisis secara kuantitatif menggunakan SPSS 25, termasuk uji validitas, reliabilitas, analisis regresi linear berganda, serta uji hipotesis berupa uji F dan t. Hasil analisis menunjukkan bahwa citra merek, kualitas layanan, dan kepercayaan konsumen memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Nilai koefisien determinasi (R²) sebesar 0,731 menunjukkan bahwa ketiga variabel independen ini menjelaskan 73,10% dari variasi keputusan pembelian. Penelitian ini menyimpulkan bahwa meningkatkan citra merek, kualitas layanan, dan membangun kepercayaan konsumen sangat penting untuk meningkatkan keputusan pembelian smartphone. Rekomendasi untuk perusahaan adalah terus memperbaiki kualitas layanan dan membangun hubungan yang kuat dengan konsumen untuk menciptakan loyalitas. Dengan demikian, perusahaan dapat mempertahankan pangsa pasar dan meningkatkan kepuasan serta loyalitas konsumen di tengah persaingan yang ketat.
Influence Analysis of The Factors Determining Consumer Decisions on The Marketing Performance of J&T Express in Pontianak Lim, Andry Lindi
Jurnal Indonesia Sosial Sains Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i10.1447

Abstract

Digital technology, such as e-commerce, has changed the way people live by providing convenience, speed, comfort and efficiency. Freight forwarding services are vital in online transactions to deliver goods from sellers to buyers.  The purpose of this study was conducted to determine the effect of customer orientation, promotional attractiveness, and competitive pricing on marketing performance. This research method uses the causality method which aims to test how much the cause-and-effect relationship between the independent variable and the dependent variable is. The population of this study were consumers totaling 13,577, from 2018-2023, and a sample of 100 respondents. The data analysis technique uses quantitative data analysis and uses a range scale measurement. The results of simultaneous testing (F test) indicate that customer orientation, promotional attractiveness, and competitive prices have a significant effect on marketing performance. The results of persial testing (t test) show that customer orientation, promotional attractiveness, and competitive prices have a significant effect on marketing performance.
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