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All Journal MABIS Jurnal Sosial dan Teknologi Jurnal Sehat Indonesia (JUSINDO) Jurnal Indonesia Sosial Sains
Andry Lindi Lim
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary

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Journal : MABIS

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PERTIMBANGAN PENENTU PENUMPANG SAAT MEMILIH JASA TRANSPORTASI KAPAL LAUT PADA PT DHARMA LAUTAN UTAMA CABANG PONTIANAK Lim, Andry Lindi
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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Abstract

Transportation today has become a very vital thing in supporting the mobility of people in carrying out activities either through land, sea, or air. The purpose of this study was to determine the factors considered in choosing the passenger transport ships. The method used is descriptive research method of collecting data through observation, questionnaires, interviews and documentary studies. Collection methods using incidental sampling with a sample of 100 respondents. Data analysis was descriptive and qualitative research are based on the five dimensions of service quality, namely reliability, responsiveness, assurance, empathy and tangibles. Data and information obtained were analyzed using percentage calculations, only then the conclusion can be drawn. The results obtained from this study is the marketing policy relating to the attributes of service quality dimensions most respondents agreed. Advice authors are company should continue to monitor the trends that existed at the time the passenger is what can attract the attention of prospective customers of potential services for the company, so it is not glued to the coverage of the market that has been achieved by the company. Promotion should be owned by the company needs to be improved further by conducting promotional programs that are more innovative and creative in order to keep passengers loyal to the company.
Penentuan Alternatif Startegi Pemasaran pada CV Citra Hasil Hutan Mandiri di Kabupaten Kubu Raya Lim, Andry Lindi
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Consumers determine the sales and profits of a firm by their purchasing decisions. As such, their motives and actions determine the economic viability of the firm. In the past, many business firms were not overly concerned with consumers did what they did. Today, however, business managers are more likely to realize that they must gain an understanding of consumers if their marketing strategies are to be successful. This awareness has created a new and more efficient focus in developing marketing strategies. Success of a firm is mostly determined by strategic used to determine type of business, like what goal to reach and how to maintain resources from a firm itself. In reaching the goal, the strategic marketing has a similar quite important function. Marketing function sometimes assumed as a pier key to goal itself, because according to marketing theory said goal of a firm relies on adaptability of the firm itself to analysis changing complex and full of activity changes.The goal is to get maximal sales volume and strategy used to face environmental changes. Descriptive analysis used, interviewing head of firm and study of documentary, and qualitative analysis technique. It is concluded that firm uses growth specific strategy and operating level.The firm is urged to extend market wider consequently
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