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Fereshti Nurdiana
Dosen Fakultas Ekonomi Universitas Muhammadiyah Solo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL UNTUK MENGUJI PERSEPSI RESIKO ADOPSI E-BANKING Edy Purwo Saputro; Fereshti Nurdiana
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 16 No 1 Juni 2012
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v16i1.1356

Abstract

The purpose of this paper is to identify risk factors that discourage consumers fromadopting e-banking services. Perceived risk is a key construct in consumer decision making, whereaswhether this is true in e-banking market is rarely researched. An exploration of this dynamicmarket is therefore critical to develop theoretical and practical implications. The investigationuses quantitative research methods. Primary data were collected by self-administered questionnairescontaining 200 respondents are analysed through structural equation modelling. Results indicatethat the concept of perceived risk has merit in explaining consumers’ decisions on whether to usee-banking.
Co-Authors Edy Purwo Saputro