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All Journal Benefit: Jurnal Manajemen dan Bisnis
Sarah Gabriella
Universitas Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Anteseden Halal Purchase Behavior Sarah Gabriella; Kurniawati Kurniawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.15492

Abstract

There are several determining factors to analyze this research. Among others are religious factors, attitudes, purchase intentions, personal norms, and halal purchase behavior. Methodology – Using hypothesis testing carried out using the structural equation model (SEM) method with the help of AMOS software. This study used 237 respondents using the purposive random sampling method. The sample used in this study were customers who had purchased halal cosmetic products in the last 6 (six) months. Results - Variables that influence in this research are Personal Norm variable on Attitude, Personal Norm variable on Purchase Intention, Personal Norm variable on Halal Purchasing Behavior, Attitude variable on Purchase Intention, Purchase Intention variable on Halal Purchasing Behavior and the Influence of Religion on Purchase Intention, there is an influence of Personal Norms on Purchase Intention, when mediated by Attitude, there is an effect of Attitude on Halal Buying Behavior when mediated by Purchase Intention. Implications - Users of halal cosmetic products must pay more attention to how to improve religion, personal norms, attitudes, purchase intentions, and halal purchasing behavior in purchasing halal cosmetic products so that consumers feel satisfied after purchasing halal cosmetic products. For further research, you can also add and analyze additional factors that affect the quality of halal products, experience, and image of products.
Determinan Brand Engagement in Self-Concept (BESC): Produk Fast Fashion Dhia Ratuzzahrah; Sarah Gabriella; Whinarko .; Kurniawati .
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 1 Juni 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i1.14372

Abstract

Tujuan - Menganalisis proses keterlibatan konsumen pada merek fast fashion, brand engagement in self-concept berfokus pada variabel pendorong utama (brand Image, value co-creation, social media marketing activities, brand self-connection), brand engagement in self-concept, dan brand experience terhadap peningkatan positive word-of-mouth dan brand loyalty. Metodologi - Menggunakan pengujian hipotesis dan analisis data menggunakan AMOS dengan permodelan structural equation modeling (SEM). Pada penelitian ini menggunakan 365 responden pengguna produk fast fashion. Hasil - Temuan-temuan mengungkapkan kedua variabel pendorong utama (social media marketing activities dan brand image ) secara berpengaruh terhadap brand engagement in self-concept yang kemudian berpengaruh terhadap brand experience. Brand experience menunjukkan pengaruh terhadap brand loyalty dan positive word-of-mouth dan kemudian brand loyalty juga menunjukkan pengaruh yang kuat dengan positive word-of-mouth. Implikasi - Penting bagi pelaku fast fashion dalam memperhatikan hal ini untuk proses pengembangan produk dan bertahan dalam sengit nya persaingan di dalam dunia fast fashion dari waktu ke waktu
Anteseden Halal Purchase Behavior Sarah Gabriella; Kurniawati Kurniawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.15492

Abstract

There are several determining factors to analyze this research. Among others are religious factors, attitudes, purchase intentions, personal norms, and halal purchase behavior. Methodology – Using hypothesis testing carried out using the structural equation model (SEM) method with the help of AMOS software. This study used 237 respondents using the purposive random sampling method. The sample used in this study were customers who had purchased halal cosmetic products in the last 6 (six) months. Results - Variables that influence in this research are Personal Norm variable on Attitude, Personal Norm variable on Purchase Intention, Personal Norm variable on Halal Purchasing Behavior, Attitude variable on Purchase Intention, Purchase Intention variable on Halal Purchasing Behavior and the Influence of Religion on Purchase Intention, there is an influence of Personal Norms on Purchase Intention, when mediated by Attitude, there is an effect of Attitude on Halal Buying Behavior when mediated by Purchase Intention. Implications - Users of halal cosmetic products must pay more attention to how to improve religion, personal norms, attitudes, purchase intentions, and halal purchasing behavior in purchasing halal cosmetic products so that consumers feel satisfied after purchasing halal cosmetic products. For further research, you can also add and analyze additional factors that affect the quality of halal products, experience, and image of products.
Co-Authors Dhia Ratuzzahrah Kurniawati . Whinarko .