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All Journal JURNAL SISTEM INFORMASI BISNIS Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Ekonomi (JURKAMI) Performance MABIS: Manajemen dan Bisnis Jurnal Manajerial Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Journal of Social Research Media Riset Akuntansi Auditing & Informasi Jurnal Manajemen dan Pemasaran Jasa Asian Journal of Social and Humanities Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) J-CEKI
Kurniawati .
Universitas Trisakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion Livia Tamarasari Suhendra; Kurniawati Kurniawati; Duwi Mulyati; Olivia Windy; Endang Kurnia; Grade Banirohim
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 22, No 2 (2021): Oktober - Maret
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v22i2.7694

Abstract

The purpose of this study is to analyzethe effect of firm-crated social media communication on user-generated social media communication, firm-created social media communication on brand passion, user-generated social media communication on brand passion, and brand passion on purchase intention on product content. smartphones. The sampling procedure used to collect the relevant data was using a questionnaire. The study was conducted on 150 respondents as purposive sampling, and analyzed using the SEM (structural equation modeling) method. The program used in this SEM is AMOS (analysis of moment structure). The results of this study indicate that Firm-created social media communication has a positive effect on user-generated social media communication, Firm-created social media communication has a positive effect on brand passion, User-generated social media communication has no positive effect on brand passion, and brand passion has a positive effect on purchase intentions.
Anteseden Halal Purchase Behavior Sarah Gabriella; Kurniawati Kurniawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.15492

Abstract

There are several determining factors to analyze this research. Among others are religious factors, attitudes, purchase intentions, personal norms, and halal purchase behavior. Methodology – Using hypothesis testing carried out using the structural equation model (SEM) method with the help of AMOS software. This study used 237 respondents using the purposive random sampling method. The sample used in this study were customers who had purchased halal cosmetic products in the last 6 (six) months. Results - Variables that influence in this research are Personal Norm variable on Attitude, Personal Norm variable on Purchase Intention, Personal Norm variable on Halal Purchasing Behavior, Attitude variable on Purchase Intention, Purchase Intention variable on Halal Purchasing Behavior and the Influence of Religion on Purchase Intention, there is an influence of Personal Norms on Purchase Intention, when mediated by Attitude, there is an effect of Attitude on Halal Buying Behavior when mediated by Purchase Intention. Implications - Users of halal cosmetic products must pay more attention to how to improve religion, personal norms, attitudes, purchase intentions, and halal purchasing behavior in purchasing halal cosmetic products so that consumers feel satisfied after purchasing halal cosmetic products. For further research, you can also add and analyze additional factors that affect the quality of halal products, experience, and image of products.
Pengaruh Dimensi Experience Economy terhadap Augmented Reality Advertising Satisfaction dan Dimensi Behavioral Intention Marilyn Tonapa; Kurniawati Kurniawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.15423

Abstract

The purpose of this study was to analyze the effect of the Experience Economy dimension on Augmented Reality Advertising Satisfaction and Behavioral Intention Dimensions in online stores. This study uses primary data, the respondents in this study are people who have shopped online and have used the Augmented Reality feature. For the sample in this study using non-probability sampling technique with purposive sampling technique so that the sample used is as many as 230 respondents. Furthermore, the analytical tool used in this study is structural equation modeling (SEM) using the AMOS program. The empirical test results show that the Escapism dimension has the largest correlation value in influencing Augmented Reality Ad Satisfaction while Augmented Reality Ad Satisfaction has the largest correlation to Shopping Enjoyment and Shared Social Experience. Augmented Reality so that it can affect consumers' shopping enjoyment in online stores and can create an interesting atmosphere so that consumers want to share their shopping experience with their social community, this can affect purchase intention in online stores.
Determinan Brand Engagement in Self-Concept (BESC): Produk Fast Fashion Dhia Ratuzzahrah; Sarah Gabriella; Whinarko .; Kurniawati .
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 1 Juni 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i1.14372

Abstract

Tujuan - Menganalisis proses keterlibatan konsumen pada merek fast fashion, brand engagement in self-concept berfokus pada variabel pendorong utama (brand Image, value co-creation, social media marketing activities, brand self-connection), brand engagement in self-concept, dan brand experience terhadap peningkatan positive word-of-mouth dan brand loyalty. Metodologi - Menggunakan pengujian hipotesis dan analisis data menggunakan AMOS dengan permodelan structural equation modeling (SEM). Pada penelitian ini menggunakan 365 responden pengguna produk fast fashion. Hasil - Temuan-temuan mengungkapkan kedua variabel pendorong utama (social media marketing activities dan brand image ) secara berpengaruh terhadap brand engagement in self-concept yang kemudian berpengaruh terhadap brand experience. Brand experience menunjukkan pengaruh terhadap brand loyalty dan positive word-of-mouth dan kemudian brand loyalty juga menunjukkan pengaruh yang kuat dengan positive word-of-mouth. Implikasi - Penting bagi pelaku fast fashion dalam memperhatikan hal ini untuk proses pengembangan produk dan bertahan dalam sengit nya persaingan di dalam dunia fast fashion dari waktu ke waktu
Anteseden Customer Behavior pada Sosial Media Akhmad Miftakhudin; Dede Ernawati; Kurniawati Kurniawati; Adventua Sihaloho; Yoga Budhi Santosa
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 28 No 2 (2021): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jp.2021.28.02.4458

Abstract

Penelitian terkait pengaruh Social Media Engagement (SME) dan CRM Engagement (CRME) dan Relationship Quality terhadap Customer Behavior di Indonesia masih jarang ditemukan. Penelitian ini menguji secara empiris pengaruh SME dan CRME dan Relationship Quality terhadap Customer Behavior yang diwakili oleh Purchase Intention (PI), Loyalti Intention (LI), dan Participation Intention (PI). Metode sampling yang digunakan adalah non-probability sampling, dengan instrumen pengumpulan data menggunakan kuesioner yang disebarkan kepada pengguna sosial media di beberapa wilayah di Indonesia. Sebanyak 205 online kuesioner yang memenuhi kriteria diukur dan di analisa mengunakan AMOS 21. Hasil pengujian menunjukkan bahwa pengaruh SME dan CRME terhadap Relationship Quality tidak didukung, sedangkan Relationship Quality berpengaruh positif dan signifikan terhadap Customer Behavior. Hasil penelitian ini menjelaskan bahwa pengguna sosial media di Indonesia lebih mengutamakan kepuasan dan kepercayaan dalam mempengaruhi customer behavior. Implikasi manajerial penelitian dapat menjadi rujukan strategi pemasaran perusahaan atau organisasi untuk meningkatkan Relationship Quality dalam mencapai output customer behavior yang lebih maksimal.
PENGARUH RELATIONSHIP QUALITY, BRAND EXPERIENCE DAN DESAIN PRODUK DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERALATAN RUMAH TANGGA Nurlaila Hidayaty; Ginta Ginting; Kurniawati Kurniawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 1 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i1.1515

Abstract

This study aims to analyze the influence of relationship quality, brand experience, and product design on purchasing decisions by mediating buying interests. Data was collected from 398 respondents who are Tupperware Indonesia members in seven major cities and had joined as a member for at least 1 year to fill out 38 questionnaire items tested for validity and reliability with confirmatory factor analysis (CFA). PT Tupperware Indonesia is a multinational company and a market leader in the plastic home appliance industry with an 18.5% market share in 2019.  The data collection technique in this study used purposive sampling, and data analysis was carried out using the Structural Equation Model (SEM) AMOS 22 method. The results showed a positive and significant influence on relationship quality, brand experience, product design, and buying interest in purchasing decisions. And there is a positive and significant relationship between quality, brand experience, and product design influence buying decisions mediated by buying interest. The results of this study provide managerial implications for how to drive consumer purchasing decisions through improved relationship quality, providing an unforgettable brand experience and an understanding of product design that has aesthetic, functional, and symbolic value and a deeper understanding of the marketing of the home appliance industry
KEGIATAN CSR PERUSAHAAN: PERSEPSI NASABAH BANK BCA DAN BANK MANDIRI Antania Shinta Yuwono; Kurniawati ,
Media Riset Akuntansi, Auditing & Informasi Vol. 13 No. 2 (2013): Agustus
Publisher : LEMBAGA PENERBIT FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TRISAKTI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.361 KB) | DOI: 10.25105/mraai.v13i2.1740

Abstract

The background of this research was to determine the attitude of customers in Indonesia on different platforms CSR and CSR initiatives, their responses in order to obtain information about the perception of the company’s CSR activities.This study aims to analyze the perception of consumers towards CSR platform, CSR initiatives and CSR based on strategy marketing. This study used each of the 80 respondents to obtain information about their perceptions of CSR activities of the company. The calculation of the study using SPSS. In this study the analysis of the data used are qualitative and quantitative data. The results of this study both variables CSR Platform bank customers BCA and Bank Mandiri had a positive response, the variable CSR initiatives both bank customers and bank Bank Mandiri has a positive response, and variable Marketing Strategy CSR both bank customers and bank Bank Mandiri had a positive response.
THE IMPACTS OF PHILANTHROPY RESPONSIBILITY AND ETHICAL RESPONSIBILITY TOWARD CUSTOMER PURCHASE BEHAVIOR AND CUSTOMER LOYALTY Kurniawati Chrisjatmiko; Danthy Margareth
Jurnal Manajemen dan Pemasaran Jasa Vol. 10 No. 1 (2017): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.331 KB) | DOI: 10.25105/jmpj.v10i1.2272

Abstract

The purpose of this research is to analyze the impact of philanthropy responsibility and ethical responsibility towards customer purchase behavior and customer loyalty on fast food restaurants. The research was conducted by using quantitative research design and hypothetical testing to explore philanthropic responsibility, ethical responsibility, customer purchase behavior, and customer loyalty variables. Samples were taken from 186 respondents of employee population in Jakarta. Structural equation modeling was used in order to test the proposed hypotheses. Research result showed the positive and significant impact of philanthropic responsibility towards customer purchase behavior. On contrary, there was no positive ethical responsibility impact found towards customer purchase behavior. These findings are supported by the fact that the majority of consumers purchased fast food base on impulsive buying and not driven by the fast food restaurants ethically responsible behavior. However, the research does show a positive and significant impact of customer purchase behavior on customer loyalty. Further research recommendation should be taken from more respondents in a broader population area. Companies are suggested to approach a strategic and relevant caused-related marketing and caused promotions in relation to philanthropy responsibility to increase customer purchase behavior.
Kredibilitas Social Media Influencer Marketing terhadap Minat Beli: Hedonisme Sebagai Moderasi S.A Marivan HR; Kurniawati Kurniawati; Yolanda Masnita
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11304

Abstract

Purpose Social media influencers (SMIs) have become a major source of influence in influencing consumer behaviour in the decision-making processes. As such, this justifies scholarly attention in understanding how SMI translates its meaning into preferred brands and drives consumers positive behavioural intentions. This paper aims to examine the impact of SMIs credibility, as manifested by trustworthiness, attractiveness, and expertise, along with the moderating effects of hedonism, on followers purchase intention.Methodology Sampling data was collected by purposive sampling and obtained 174 valid samples of Instagram social media users. The data were analyzed using the SEM-PLS methodFindings The results show that SMIs trustworthiness have positive effect on followers purchase intention. Moreover, the moderating effect of hedonism on the relationship between SMIs trustworthiness, attractiveness, and expertise, does not affect followers' purchase intention. Originality/Novelty This research contributes to the SMI literature by examining the influence of SMIs source credibility, along with the moderating effect of hedonism, on followers purchase intention. Implications At the end of the day, many organizations choose to engage SMIs for advertising given their high number of followers and expertise in their niche. However, regarding merely these requirements can result in wrong decisions. The findings of this research indicate that companies need to carefully select an SMI who is perceived as trustworthy by their followers to generate purchase intent.
SMART TECHNOLOGIES DI SUPERMARKET RETAIL DAN PENGARUHNYA TERHADAP KUALITAS HIDUP MASYARAKAT SELAMA PANDEMI COVID-19 Cindy Farahita; Kurniawati Kurniawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.1953

Abstract

The presence of smart technology allows consumers to go to supermarkets and complete transactions without having to go to the supermarket. The competitive, innovation-driven retail industry includes an ever-evolving array of companies that are continually impacted by a highly diverse and dynamic environment. This research aims to propose the development of a model inidentifying essential services, the determinants influencing the technological advances offered by different smart technologies in supermarkets retail that affect the quality of life the community during the COVID-19 pandemi. The design/methodology used data collected using a questionnaire survey (n=308). The method used non-probability sampling with purposive sampling technique. The results of the study or findings provides a more complex view that engagement has an important role in influencing people's quality of life. If consumers return to old habits, new regulations, and procedures are likely to change the way people buy products and services with the advancement of smart technologies in supermarkets retail
Co-Authors Adventua Sihaloho Ainul Yaqin Akhmad Miftakhudin Alviana Aslama Anantia Amru Bangkit Adhitama Ananda Karuna Jaya Andhar Lutfi Andra Aditya Antania Shinta Yuwono Azura Rizkiatami Benedictus Hutomo Darmawan Cindy Farahita Danthy Margareth Dede Ernawati Desna Ronaldy Yoga Perwira Dhia Ratuzzahrah Duwi Mulyati Elona Sitohang Endang Kurnia Fraya Anastasia Gesta Lionanda Ginta Ginting Giwa Giwangkara Grade Banirohim Hapizin Yonani Panjaitan Ismail Ismail Jati Kasuma Ali Joshua Joviando Karijanto Prijo Rahardjo Livia Tamarasari Suhendra Maria Ariesta Utha Maria Ariestha Utha Marilyn Tonapa Martua Parningotan Sihaloho Muhamad Fachreza Muhammad Rusli Nunuk Andriastuti Nurlaila Hidayaty Nurul Yakin Olivia Windy Prameswari Dinda Putri Istiadah Oktafia Sa’roni Ramadhani Fithratullah Ruth Noviyanti S.A Marivan HR Sarah Gabriella Veronica Pebriana Simarmata Whinarko . Yoga Budhi Santosa Yolanda Masnita Siagian