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Menyelidiki Loyalitas Millenial pada Transportasi Online; Studi Mediasi berbasis SEM-PLS Muhammad Ashoer; Muhammad Haerdiansyah Syahnur; Rezky Ratnasari Taufan; Andi Nursiskawanti Siangka
Benefit: Jurnal Manajemen dan Bisnis Volume 5 No 2 Desember 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v5i2.11179

Abstract

The massive transformation of consumer behaviour on the online transportation network platform in Indonesia has still not yet answered comprehensively. We have identified and evaluated several latent constructs based on prior research review. Hence, we investigate the effect of electronic customer relationship management (e-CRM) on e-satisfaction and e-loyalty of online transportation costumer. We applied a causality approach method to measure the primary data, and then we selected respondents with purposive sampling technique which have met the predetermined criterion. In total, there was 142 customer have participated in this online survey. To examine the primary data, we used the variance-based analysis of Structural Equation Model (SEM) - Partial Least Square (PLS) analytical instruments. The results have a significant managerial and theoretical contribution to the stakeholder to make a customer keep loyal in ever-changing e-commerce business in Indonesia.
Pelatihan Kepemimpinan Berbasis Nilai-Nilai Islam pada Siswa SMA LPP UMI Makassar Muhammad Ashoer; Muhammad Fadhil; Jafar Basalamah; Muh. Reza Ramdhani
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2021): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v2i1.411

Abstract

Purpose: The increase in issues among high school students tends to form their character (unproductively) negatively, and a lack of understanding of religion and leadership is suspected to be contributing. In response to this phenomenon, this program aimed to deliver a leadership development program based on Islamic values to the management of LPP UMI Makassar’s OSIS board. Research Methodology: This internal community service method combines lecture, discussion, and evaluation approaches to achieve the best results. The evaluation technique is collected through questionnaires covering elements pertaining to Islamic leadership based on Nabi Muhammad SAW. This questionnaire was then issued to ascertain their level of comprehension of the material presented. This program attracted 27 students, representing 81.8 percent of the total student council board of SMA LPP UMI, Makassar. Results: The program’s findings indicated that participants better understood the concepts and attributes of leadership in the Islamic paradigm. In addition, the results also showed that the dimension of Sidiq’s character (honesty) has the highest average score (4.48), meaning that the students of LPP UMI Makassar consider honesty as the most important thing that leaders must have in the concept of Islam. Conclusion: This outcome is designed to instill an Islamic leadership attitude in SMA UMI’s student council students, enabling them to contribute positively to Indonesia in the future.
Edukasi Pemanfaatan Aplikasi Teknologi Finansial (Fintech) kepada Masyarakat Desa Kapita, Kabupaten Jeneponto, Sulawesi Selatan Muhammad Ashoer; Hukma Ratu Purnama; Munawir Nasir; A. Faisal Bahari; Andika Pramukti
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2022): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v2i3.1012

Abstract

Purpose: Financial technology (financial technology – fintech) is a breakthrough that connects directly between the financial sector and the general public. However, the understanding of fintech concepts and practices in rural areas is still under-explored. To solve this, this educational and service community activity aims to uncover the views and mindsets of rural communities on the urgency of using fintech applications in everyday life. Method: The selected target participants were the people of Kapita village, Jeneponto Regency, South Sulawesi, totaling 55 people. The method of implementation is carried out by describing the content and practices of Fintech with the lecture teaching. Next, simulate the use of one of the fintech applications directly via a smartphone. Finally, the evaluation is carried out with a questionnaire to measure the level of understanding and interest in people's behavior towards Fintech. Result: The results showed that the participants fintech understanding had not yet reached the specified target, but their interest and desire for the use of fintech in the future was very high. This could be a golden opportunity for the stakeholder to develop and maximize the early intention of the rural financial behavior. Conclusion: Based on the results, it can be concluded that this program was conducted succesfully and already fulfilled the planned goal. In the future, we also hope that this Fintech educational project could be an essential resource to stimulate the intention and attitude of the Kapita village community towards the development of financial technology use in Indonesia.