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All Journal Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) DIJB (Diponegoro International Journal of Business) Petra International journal of Business Studies (IJBS) MABIS: Manajemen dan Bisnis EconBank : Journal Economics and Banking JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pendidikan dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Jurnal Minfo Polgan (JMP) Journal of Management and Islamic Finance
Imronudin Imronudin
Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Surakarta
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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Journal : JURNAL LENTERA BISNIS

 1 
Pengaruh Relative Advantage, Compatibility, Complexity, Observability Dan Trialability Terhadap Intention To Use Pada E-Wallet Dana Muhammad Haryo Jatmiko; Imronudin Imronudin
JURNAL LENTERA BISNIS Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i2.780

Abstract

The purpose of this study was to determine the effect of Relative advantage, Compatibility, Complexity, Observability, and Trialability on intention to use.  This type of research is quantitative research. The population used in this study were students who used E-wallet Dana users, especially the Surakarta area, who had made online transactions using the E-wallet Dana application. The number of samples used was 162 respondents. The data collection method used in this study was the distribution of questionnaires. The research method used in this study uses SEM PLS. The results of this study relative advantage has a significant effect on the intention to use e-wallet, compatibility has a significant effect on the adoption of mobile payment, complexity does not significantly affect the intention to adopt e-wallet, observability has a significant effect on the intention to use e-wallet services, trialability has a significant effect on the intention to adopt e-wallet. a technology can be adopted and accepted by the community if its relative advantage, compatibility, trialability, and observability characteristics have a high value. This is because these characteristics have a favorable impact on technology adoption. In addition, a technology can also be adopted and accepted by the community if its complexity characteristic has a low value, because this characteristic has a negative effect on technology adoption.Keywords: Relative Advantage, Compatibility, Complexity, Observability, Trialability, Intention to Use
Peran Brand Familiarity Dalam Memediasi Brand Authenticity Dan Brand Engagement Pada Loyalitas Wisatawan Di Tawangmangu Sabiila Indra Prameswari; Imronudin Imronudin; Liana Mangifera
JURNAL LENTERA BISNIS Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i2.755

Abstract

This study aims to develop and explore a conceptual framework to explain the relationship between destination brand authenticity, destination brand engagement, destination brand familiarity, and tourist loyalty. With a total of 120 respondents who filled out questionnaires via the Google form. The sampling technique used purposive sampling technique. For data analysis using Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). In this study, the sample used was tourists who are domiciled in Solo Raya, with a population of tourists who have visited Tawangmangu in the past year. The results of the study show that destination brand familiarity mediates the relationship between destination brand authenticity and brand involvement on tourist loyalty. So it can be concluded that the results of this study can help destination marketing organizations realize the important role of destination brand familiarity and improve brand performance.Keywords: Familiarity, Authenticity, Engagement, Tourist Loyalty
Co-Authors Aflit Nuryulia Praswati Aulia Uzzulfa Bagas Febryanto Berliana Widyaningrum C Chuzaimah Devi Setiyani Diana Krismunita Elin Nur Kuatin Eva Maulani Fajar Juni Widyanto Famela Apriningtyas Finnia Fauzia Fathia Ihwan Susila Jati Waskito Liana Mangifera M. Farid Wajdi Mahfud Nugroho Muhammad Farhan Musyaffa’ Muhammad Haryo Jatmiko Muizza Fattah Mughni Muzakar Isa Niken Wulandari Nirbita Albertina Reyyaldi Aprilsa Pratama Rikhi Adriana S Soepatini Sabiila Indra Prameswari Sajiwo Tri Prakoso Sasongko Tri Utomo Syamsudin Syamsudin Tsalista Kindah Salama