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All Journal Journal of Business & Banking SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA
Anggi Novitasari
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Peran kepercayaan merek, citra merek, dan celebrity endorsement terhadap loyalitas merek bedak tabur Wardah Anggi Novitasari; Tatik Suryani
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.999

Abstract

The competition in Indonesia cosmetics industry is growing rapidly. Many brands of face powder available in the market have been popular and got a good qualityr. Wardah is one of halal cosmetics manufactured in Indonesia. This study aims to analyze the effect of brand trust, brand image, and Celebrity Endorsement on brand loyalty of Wardah face powder in Surabaya. Data collected with questionnaire which given to 97 respondents from community of Surabaya. The sample was selected by judgement sampling. The data were alanized by using MRA (Multiple Regression Analysis). The results found that brand trust has significant effect on brand loyalty. Brand image has no significant effect on brand loyalty and Celebrity Endorsement has no significant effect on brand loyalty. The results show that brand trust, brand image and Celebrity Endorsement effect signifi-cantly on brand loyalty. The implication is to improve the brand trust by holding event beauty class for consumert to get more trust in the facial powderof Wardah, and to in-crease the service for the consumers and adjust the price for them. 
Pengaruh Pendidikan Pengelolaan Keuangan Keluarga Terhadap Pembelian Impulsif Pada Mahasiswa Universitas PGRI Madiun Anggi Novitasari; Novita Erliana sari; Ana Dhaoud Daroin
SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA (SENASSDRA) Vol 1 (2022)
Publisher : SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA (SENASSDRA)

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Abstract

Pembelian impulsif merupakan sebuah perilaku dimana seseorang tidak merencanakan terlebih dahulu dalam membelanjakan uangnya. Penelitian ini bertujuan untuk mengetahui pengaruh pendidikan pengelolaan keuangan keluarga terhadap pembelian impulsif. Metode penelitian yang digunakan adalah metode survey yang bersifat kuantitaif. Tehnik pengumpulan data pada penelitian ini menggunakan istrumen yaitu kuesioner yang disebarkan kepada 325 mahasiswa dari program studi pendidikan ekonomi, pendidikan akuntansi, manajemen dan akuntansi. Hasil penelitian menunjukkan bahwa pendidikan pengelolaan keuangan keluarga berpengaruh dan signifikan terhadap pembelian impulsif. Hal tersebut ditunjukkan dari hasil thitung sebesar 6,881 dan ttabel sebesar 2,251 dengan nilai signifikasinya sebesar 0,00 yang berarti thitung > ttabel dan nilai signifikasinya < 0,05.
Co-Authors Ana Dhaoud Daroin Novita Erliana Sari Tatik Suryani