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All Journal Pendidikan Ekonomi Pendas : Jurnah Ilmiah Pendidikan Dasar
YONA LIZA
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Economics, Econometrics & Finance Education Other

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PENGARUH KESADARAN MEREK, ASOSIASI MEREK DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN PC TABLET SAMSUNG GALAXI DI KOTA PADANG LIZA, YONA; Hia, Yulna Dewita; Jolianis, Jolianis
Pendidikan Ekonomi Vol 2, No 2 (2013): Jurnal Mahasiswa Pendidikan Ekonomi Genap 2013-2014
Publisher : Pendidikan Ekonomi

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Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh Kesadaran merek, asosiasi merek dan persepsi kualitas terhadap keputusan pembelian PC tablet Samsung galaxi di kota padang. Jenis penelitian ini adalah penelitian kausatif yang bertujuan untuk mengetahui pengaruh Kesadaran merek, asosiasi merek dan persepsi kualitas terhadap keputusan pembelian PC tablet Samsung galaxi di kota padang. Populasi dalam penelitian ini adalah konsumen yang pernah menggunakan PC Tablet Samsung Galaxi di Kota Padang. Pengambilan sampel dengan menggunakan metode accidental sampling, yaitu memilih sampel berdasarkan elemen populasi (orang atau kejadian) yang datanya mudah diperoleh peneliti. Analisis data yang digunakan adalah analisis regresi berganda dan uji hipotesis dengan menggunakan uji t.Hasil penelitian ini menunjukkan bahwa : Secara parsial kesadaran merek, asosiasi merek dan persepsi kaulitas  berpengaruh terhadap keputusan pembelian PC Tablet Samsung Galaxi di Kota Padang. Selanjutnya kontribusi sumbangan variabel Kesadaran merek, asosiasi merek, persepsi kualitas terhadap keputusan pembelian PC Tablet Samsung Galaxi di Kota Padang adalah sebesar 77,5%. Sedangkan 22,5 dipengaruhi oleh variabel lain. Jadi, selain kesadaran merek, asosiasi merek, dan persepsi kualitas terdapat juga pengaruh faktor lain yang mempengaruhi keputusan pembelian.Kata Kunci :   Kesadaran Merek, Asosiasi Merek, Persepsi Kualitas, Keputusan Pembelian
PENERAPAN MODEL PEMBELAJARAN TEAMS GAMES TOURNAMENT (TGT) PADA MATA PELAJARAN SEJARAH MATERI KERAJAAN - KERAJAAN ISLAM DI INDONESIA Yona Liza; Liza Husnita; Juliandry Kurniawan Junaidi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomer 03, September 2026 Publication
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.65184

Abstract

This study was motivated by the tendency of history learning to rely on conventional teaching methods that provide limited opportunities for students to participate actively in the learning process. Therefore, the Teams Games Tournament (TGT) learning model was selected as an alternative instructional strategy to create a more active, engaging, and enjoyable learning environment through the Open The Box educational game supported by Wordwall. This study employed a descriptive qualitative approach. Data were collected through observation, interviews, documentation, and triangulation. The research participants consisted of a history teacher and students of Class X E6. The implementation of the learning model involved lesson planning, teacher presentation of learning materials, group formation, presentation of the Open The Box game by the teacher, students' participation in the tournament, and the provision of group rewards. The findings indicate that the implementation of the Teams Games Tournament (TGT) model using the Open The Box game successfully encouraged students to participate actively in classroom activities, express their opinions confidently, answer questions, and collaboratively discuss challenges presented in the game. However, several challenges were identified, including the presence of students who remained passive and had difficulty maintaining focus, indicating the need for more effective classroom time management and group organization. Overall, the integration of the Teams Games Tournament model with the Open The Box educational game successfully created an interactive, engaging, and enjoyable learning environment that effectively supported the achievement of history learning objectives.
Co-Authors Jolianis ME S.Pd Juliandry Kurniawan Junaidi Liza Husnita Yulna Dewita Hia