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Ella Fitria Rahmayani
Mulawarman University
Religion Decision Sciences, Operations Research & Management

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EFFECT OF COMPETENCY AND COMPENSATION ON EMPLOYEE ENGAGEMENT AND THEIR IMPACT ON PERFORMANCE OF ORGANIC EMPLOYEES PT PELABUHAN INDONESIA IV (PERSERO) SAMARINDA BRANCH Ella Fitria Rahmayani; Adietya Arie Hetami; Muhammad Fikry Aransyah
Jurnal MD Vol 7, No 2 (2021)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jmd.2021.72-03

Abstract

This study aims to determine the effect of competence and compensation on employee engagement and their impact on employee performance. Competence is an essential thing that must be considered in managing human resources in the company because competence means a person's ability to do a job based on skills or expertise to produce good results. This research was conducted at PT Pelabuhan Indonesia IV, a State-Owned Enterprise (BUMN) engaged in managing seaports and sea services. The type of research used is descriptive research with a quantitative approach. The sample used is 69 respondents who are Organic Employees of PT Pelabuhan Indonesia IV (Persero) Samarinda branch by using a sample using Nonprobability sampling with the Quota Sampling method with the data analysis technique used is path analysis. The results showed that the competence variable partially had a significant effect on employee engagement, the compensation variable partially had a significant effect on employee engagement, the competence variable partially had a significant effect on employee performance, the compensation variable partially had a significant effect on employee performance, the employee engagement variable partially had an effect significant to employee performance. PT Pelabuhan Indonesia IV (Persero) Samarinda branch is expected to maintain the quality of employees based on competence and expertise in their fields respectively to improve performance as expected by the company. Superiors can also maintain relationships with employees by providing training, advice, and evaluating employee work results to improve employee performance effectively. Furthermore, the company can maintain a system of providing compensation and benefits received by employees to increase employee work loyalty to improve the quality of performance to the company.
IMPLEMENTATION OF PRECIOUS METAL INVESTMENT (MULIA FINANCING ) MARKETING STRATEGIES IN PT. PEGADAIAN SYARIAH INDONESIA Lailatul Hijrah; Ella Fitria Rahmayani
Jurnal MD Vol 7, No 1 (2021)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jmd.2021.71-05

Abstract

The increasing development of Islamic Economics in Indonesia has forced PT Pegadaian Syariah in Indonesia to market other products other than pawn/Rahn products. One of the targets the millennial generation to invest in precious metals, which can be done at PT Pegadaian Syariah with the concept according to Islamic law, with only Rp. 50.000 - people can already have gold savings at PT Pegadaian Syariah for long-term needs. This study aims to determine the implementation of the precious metal marketing strategy that PT Pegadaian Syariah has carried out. Marketing of precious metals is seen from the concept of marketing mix 4P, namely product, price, place (location), and promotion. Before that, they went through several stages first, namely Segmentation, Targeting, and Positioning. The research method used is the descriptive analysis method, and the data collection technique used literature review. Moreover, the results of this study are that the promotion strategy and marketing strategy carried out by PT Pegadaian Syariah in Indonesia has been running well by the concept of the marketing mix. However, further strategy development must be carried out so that the products offered are more evenly distributed.Keywords: Marketing Strategies, Marketing Mix, Segmentation-Targeting-Positioning
Co-Authors Aransyah, Muhammad Fikry Hetami, Adietya Arie Hijrah, Lailatul