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All Journal MODUS-Jurnal Ekonomi dan Bisnis Jurnal Riset Manajemen dan Bisnis
Jonathan Herdioko
Universitas Kristen Duta Wacana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH SIKAP, DESAIN TAMPILAN, DAN CITRA SITUS TERHADAP MINAT BELANJA PADA SITUS BELANJA DARING TOKOPEDIA DI DAERAH ISTIMEWA YOGYAKARTA Jonathan Herdioko; Pramatatya Resindra Widya
Modus Vol. 31 No. 1 (2019): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v31i1.1921

Abstract

Penelitian ini bertujuan untuk menguji pengaruh sikap konsumen, desain tampilan situs, dan citra situs pada situs belanja daring Tokopedia pada minat belanja konsumen. Data penelitian ini diperoleh dengan metode purposive sampling pada 210 orang di Jogjakarta yang pernah melihat situs belanja Tokopedia. Hasil pengujian dengan path analysis dan uji beda nilai t menunjukkan adanya perbedaan hasil antara laki-laki dan perempuan akan situs belanja Tokopedia dan pengaruhnya pada minat belanja. Pada laki-laki sikap positif dan desain tampilan situs lebih mempengaruhi minat beli. Sedangkan untuk perempuan, citra situs dinilai penting untuk menumbuhkan minat berbelanja.Kata kunci: minat belanja, sikap, desain tampilan, citra situs, Tokopedia, path analysis
PENGARUH MEDIA SOSIAL, BRAND INFUENCER DAN KESADARAN MEREK TERHADAP MINAT BELI DI MARKETPLACE SHOPEE PADA SAAT PANDEMI COVID-19 Jonathan Herdioko; Carmel Verona Karisma
Jurnal Riset Manajemen dan Bisnis Vol 16, No 2 (2021): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2021.162.395

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh sosial media, brand influencer, dan kesadaran merek terhadap minat beli di Marketplace Shopee pada saat pandemi Covid-19. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Jumlah sampel pada penelitian ini sebanyak 157 responden yang tersebar di tiga wilayah antara lain Indonesia Bagian Barat, Indonesia Bagian Tengah, dan Indonesia Bagian Timur, pengambilan sampel menggunakan teknik purposive sampling. Hasil dari penelitian ini menunjukkan bahwa secara parsial variabel media sosial tidak berpengaruh signifikan terhadap minat beli, variabel brand influencer berpengaruh signifikan terhadap minat beli, variabel kesadaran merek berpengaruh terhadap minat beli. Asal daerah sebagai pemoderasi variabel brand influencer dan kesadaran merek tidak berpengaruh signifikan terhadap minat beli. Pendapatan sebagai pemoderasi variabel brand influencer dan kesadaran merek tidak berpengaruh signifikan terhadap minat beli. Kata Kunci: Media Sosial, Brand Influencer, Kesadaran Merek, Minat Beli  ABSTRACT This research is aimed to acknowledge the effects of social media, brand influencer, and brand awareness towards Shopee Marketplace buying intention during the Covid-19 pandemic. This research uses the quantitative approach by survey. There were 157 samples used and they came from the three regions of Indonesia. The purposive sampling method was used in this research. The results of this study indicate that partially, the social media variable has no significant effect on buying interest, the brand influencer variable has a significant effect on buying interest, the brand awareness variable has an effect on buying interest. Regional origin as a moderating variable for social media and brand awareness has no significant effect on buying interest. Income as a moderating variable for brand influencers and brand awareness has no significant effect on buying interest. Keyword: Social Media, Brand Influencer, Brand Awareness, Buying Interes
PENGARUH KUALITAS, PERSEPSI NILAI, CITRA, DAN KEPUASAN TERHADAP LOYALITAS ATAU KEINGINAN BERPINDAH PENUMPANG BUS TRANSJOGJA Petra Surya Mega Wijaya; Jonathan Herdioko
Jurnal Riset Manajemen dan Bisnis Vol 5, No 2 (2010): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2010.52.58

Abstract

This research is not only focused on satisfaction, but also thevariables that form satisfaction, which are core quality, relationalquality, image, and perceived value. The modeling on this research is objected on the TransJogja transportation mode. The problem formulation on the research here are core quality, service quality, image, and perceived value which relates with satisfaction, and how satisfaction relates to loyalty and switching intention. There were 200 TransJogja passengers randomly chosen in this research and the data processing uses SEM (Structural Equation Model). The results show that only core quality and relational quality are significant to satisfaction, while image and perceived value does not relate to satisfaction. Satisfaction does not also relate to loyalty and switching intention.Keywords: core quality, relational quality, image, perceived value, satisfaction, loyalty, switching intention, TransJogja, SEM
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN Jonathan Herdioko; Valentcio Luwiska W
Jurnal Riset Manajemen dan Bisnis Vol 15, No 2 (2020): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.513 KB) | DOI: 10.21460/jrmb.2020.152.385

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, persepsi harga, dan kualitas pelayanan terhadap kepuasan konsumen pada Toko Tekstil Mac Mohan, Solo. Populasi dalam penelitian ini adalah penduduk Kota Solo. Teknik penyampelan menggunakan non-probability sampling dengan pemilihan 100 responden yang pernah membeli produk di Mac Mohan Solo. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner yang telah diuji validitas dan reliabilitasnya. Metode analisis regresi linier berganda digunakan dengan uji R2, uji F, dan uji t. Hasil pengujian menghasilkan nilai sig uji F sebesar = 0,00, artinya secara simultan variabel kualitas produk, persepsi harga, dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen. Hasil uji t menunjukkan bahwa kualitas produk, persepsi harga, dan kualitas layanan secara parsial berpengaruh signifikan terhadap kepuasan pelanggan. Kata Kunci: kualitas produk, persepsi harga, kualitas layanan, kepuasan pelanggan ABSTRACTThis study aims to determine the effect of product quality, price perception, and service quality toward customer satisfaction at Toko Tekstil Mac Mohan, Solo. The population in this study are the residents of Solo. Non-probability sampling method is adopted with a selection of 100 respondents who have bought products at Mac Mohan Solo. Data collection techniques were carried out by distributing questionnaires that had been tested for validity and reliability. The multiple linear regression analysis method is used with R2 test, F test, and t test. The test results produce a sig value of F test of = 0.00, meaning that simultaneously, the variable product quality, price perception, and service quality have a significant effect on customer satisfaction. The t test shows that product quality partially, price perception, and service quality partially have a significant effect on customer satisfaction. Keywords: product quality, price perception, service quality, customer satisfaction
ANALISIS MOTIVASI PENGGUNAAN DOMPET DIGITAL OVO PADA MASYARAKAT DI DAERAH ISTIMEWA YOGYAKARTA Jonathan Herdioko; Ni Kadek Dewi Damayanti
Modus Vol. 35 No. 1 (2023): Vol. 35 No. 1 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i1.6915

Abstract

This study aims to determine the effect of perceived usefulness (PU), perceived ease of use (PEU), privacy and security (PS), and brand image to see the effects on behavioral intention (BI) and actual system use (ASU) on the use of OVO digital wallets in the community in the special area of Yogyakarta. This study uses a quantitative approach with the interval scale method. The number of samples in this study was 105 community respondents in the Special Region of Yogyakarta. The sampling method uses factor analysis techniques. The results of this study indicate that it has no significant effect, so the hypothesis is rejected. Variable testing using path analysis. Keywords: Perceived Usefulness; Perceived Ease of Use; Privacy and Security; Brand Image; OVO Penelitian ini bertujuan untuk mengetahui pengaruh perceived usefulness (PU), perceived ease of use (PEU), privacy and security (PS), dan brand image (citra merek) untuk melihat efek pada behavioral intention (BI) dan actual system use (ASU) terhadap penggunan dompet digital OVO pada masyarakat di daerah istimewa Yogyakarta. Penelitian saat ini menggunakan pendekatan kuantitatif dengan metode interval scale. Sampel diambil pada masyarakat di Daerah Istimewa Yogyakarta dengan total 105 orang. Hasil dari penelitian ini menghasilkan pengaruh yang signifikan, sehingga hipotesis diterima. Pengujian variabel dengan menggunakan analisis jalur. Kata Kunci: Perceived Usefulness; Perceived Ease of Use; Privacy and Security; Brand Image; OVO
Co-Authors Carmel Verona Karisma Ni Kadek Dewi Damayanti Petra Surya Mega Wijaya Pramatatya Resindra Widya Valentcio Luwiska W