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All Journal Jurnal Manajemen Kesehatan Indonesia JNKI (Jurnal Ners dan Kebidanan Indonesia) (Indonesian Journal of Nursing and Midwifery)
Sumarni Sumarni
Alma Ata University
Decision Sciences, Operations Research & Management Health Professions Medicine & Pharmacology Nursing Public Health Other

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The Effectiveness of Social Media Facebook and Instagram as Hospital Promotional Media Cahyani Dewi Masyitoh; Sumarni Sumarni; Raden Jaka Sarwadhamana
Jurnal Manajemen Kesehatan Indonesia Vol 9, No 3 (2021): Desember 2021
Publisher : Magister Kesehatan Masyarakat, Fakultas Kesehatan Masyarakat, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jmki.9.3.2021.236-241

Abstract

Latar Belakang: Saat ini jumlah rumah sakit di Indonesia terus meningkat dari tahun ke tahun. Banyaknya rumah sakit yang ada serta banyaknya keterlibatan swasta dalam pelayanan kesehatan menjadikan persaingan antara Rumah Sakit juga semakin ketat. Hal ini menuntut Rumah Sakit Pemerintah agar lebih meningkatkan daya saing dan daya tarik pasar sasarannya. Berdasarkan studi pendahuluan ditemukan bahwa kunjungan rawat jalan RSUD Panembahan Senopati Bantul selama tahun 2020 mengalami penurunan pasien dari tahun sebelumnya. Pemasaran online yang saat ini aktif digunakan rumah sakit yaitu melalui media sosial, namun hingga saat ini pihak rumah sakit belum pernah mengukur tingkat efektivitas media sosial yang mereka gunakan sebagai media promosi. Tujuan: Untuk mengetahui adanya perbedaan efektivitas media sosial antara Facebook dengan Instagram sebagai media promosi RSUD Panembahan Senopati Bantul Tahun 2021. Metode Penelitian: Jenis penelitian ini adalah deskriptif kuantitatif dengan rancangan cross sectional. Populasi dalam penelitian ini yaitu pasien rawat jalan yang berkunjung di RSUD Panembahan Senopati Bantul selama satu tahun terakhir berjumlah 146.390. Teknik sampling pada penelitian ini yaitu non-probability sampling dengan jenis sampling kuota. Total sampel berjumlah 100 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis bivariat dengan uji statistik Mann Whitney U-Test. Hasil: Nilai mean pada Facebook adalah sebesar 27.64 dan Instagram sebesar 29.18. Nilai signifikansi Mann Whitney U-Test yaitu sebesar 0.387. Kesimpulan: Tidak terdapat perbedaan yang signifikan pada tingkat efektivitas media sosial antara Facebook dengan Instagram sebagai media promosi RSUD Panembahan Senopati Bantul Tahun 2021.
Analisis Implementasi Patient Safety Terkait Peningkatan Mutu Pelayanan Kesehatan di Rumah Sakit Sumarni Sumarni
JNKI (Jurnal Ners dan Kebidanan Indonesia) (Indonesian Journal of Nursing and Midwifery) Vol 5, No 2 (2017): JULI 2017
Publisher : Alma Ata University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.992 KB) | DOI: 10.21927/jnki.2017.5(2).91-99

Abstract

Ministry of Health of the Republic of Indonesia to set out five key issues related to safety in the hospital, the Patient Safety, worker safety, the safety of buildings and equipment in hospitals that could have an impact on Patient Safety and personnel, safety of the environment that have an impact on environmental pollution and safety businesses Hospital related to the survival Hospital. Management of patient safety plays an important role in improving the quality of health services. Patient safety is the efforts of service that prioritizes patient safety. The research was conducted at Ibn Sina Hospital, the type of research is cross sectional study is a draft that examines the dynamics of the correlation between the independent variables (patient safety) and the dependent variable (improving the quality of health services) at the same time. Respondents that all officers in the field of medical care and support services at Ibn Sina Hospital. The sampling technique used is random cluster sampling technique with a population of 402 respondents sampled 304 respondents. Based on interviews with the respondents stated that the higher the safety of the patient, the better the quality of a hospital, when a patient is exposed to the incident then it will switch to other hospitals, patient safety and quality are positively correlated Hospital. The results showed that no respondents (0%) the implementation of Patient Safety classified as very weak. The percentage of respondents to the implementation of Patient Safety is very strong, strong, moderate and weak amounted to 12.25% (30 respondents), 71.57% (224 respondents), 15.69% (39 respondents) and 0.49% (11 respondents ). Based on these results it is known that the majority of respondents ie 71.57% (224 respondents) is the implementation of the Patient Safety category are classified as strong, so it can be concluded that the implementation of Patient Safety at Ibn Sina Hospital relatively strong. Based on the dimensions of most of the dimensions Implementing Patient Safety at Ibn Sina Hospital is high with dimensions on the dimension of cooperation is highest in units amounted to 97.10%.
Co-Authors Cahyani Dewi Masyitoh Raden Jaka Sarwadhamana