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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis TRANSBORDERS: International Relations Journal
Akim Akim
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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Deutsches Fest 2015 sebagai Sarana Diplomasi Publik Baru Goethe Institut di Indonesia Muhammad Faisal Aziz; R.M.T. Nurhasan Affandi; Akim Akim
TRANSBORDERS: International Relations Journal Vol 4 No 2 (2021): TransBorders: International Relations Journal
Publisher : Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/transborders.v4i2.4154

Abstract

ABSTRACT The new public diplomacy is about building relationships with civil society actors residing abroad and facilitating networking between foreign non-governmental parties. The emergence of new actors in new public diplomacy allows the direct involvement of the public in the diplomatic process. Deutsches Fest is a new practice of public diplomacy. This research aims to see the collaboration between Germany and Indonesia through several projects that are part of the Deutsches Fest with reference to the new theory of public diplomacy. The formulation of the problem in this research is 'what are the characteristics of the new public diplomacy in the implementation of the Deutsches Fest?'. This research explains some of the characteristics of new public diplomacy from the study of international relations found in the implementation of the Deutsches Fest. In examining this problem, researchers use qualitative methods through literature studies and online searches. This research shows that there are several characteristics of new public diplomacy through the implementation of the Deutsches Fest. Not only are there new actors in its implementation, the Goethe Institute is also building a nation brand, new ways of delivering communication, and collaborative relationships with the public in Indonesia. Keywords: New Public Diplomacy, Deutsches Fest, Non-State Actors, New Communication
Foreign Trade Representative Strategy In Building The Image Of Indonesian Products In Australia Febyanti Juliastica; Akim Akim; Teuku Rezasyah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6596

Abstract

Trade relations between Indonesia and Australia have been around for a long time. This is proven by the commitment of the two countries to improve trade relations. However, in 2020 trade between the two countries experienced a significant decline due to the Covid-19 pandemic. As representatives of Indonesian trade in Australia, the trade attaché and the Indonesia Trade Promotion Center (ITPC) are crucial institutions in bridging trade between the two countries. So, this research aims to discuss the strategy of Indonesian trade representatives in Australia in building the image of Indonesian products. This research uses qualitative research methods and data collection with literature studies such as previous research, books, and official documents, the concept used is economic diplomacy in analyzing problems. The results of this research show that the strategy of Indonesian trade representatives in Australia was carried out in several stages, namely economic salesmanship, economic networking, image building, and regulatory management.
Co-Authors Febyanti Juliastica Muhammad Faisal Aziz R.M.T. Nurhasan Affandi Teuku Rezasyah