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APLIKASI STRATEGI PRODUK, HARGA DAN PROMOSI PADA DEPOSITO BATARA IB DI PT BANK TABUNGAN NEGARA (PERSERO) KANTOR CABANG SYARIAH (KCS) MALANG Firmansyah, Fani; Luthfiana, Anisa
El Dinar: Jurnal Keuangan dan Perbankan Syariah Vol 1, No 01 (2013): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.505 KB) | DOI: 10.18860/ed.v1i01.2514

Abstract

Third party funds in banking sector is a capital to carry out its business activities. Deposito Batara iB is one of the third party funds mudharabah mutlaqah. PT Bank Tabungan Negara (Persero) KCS Malang managed to get an increase in deposits to raise Batara iB in the last two years. In order to increase the fund, PT Bank Tabungan Negara (Persero) KCS Malang provide product strategy, pricing and promotions on Deposito Batara iB. This research was conducted using qualitative methods with the descriptive approach and the data collection techniques through interviews and documentation. Primary data obtained through interviews and documentation. Secondary data obtained from the object of research website. Data analysis using qualitative data analysis. Product strategy by creating a logo, motto and packaging in the form of features and services. Pricing strategy given PT Bank Tabungan Negara (Persero) KCS Malang by providing profit sharing ratio deposits, special provision (nisbah), does not apply administrative fees and penalty in their transactions. To introduce a Deposito Batara iB to customers, PT Bank Tabungan Negara (Persero) KCS Malang promote activities through various media. Use of advertising media, through personal selling, sales promotion and publicity. Keywords: strategi produk, harga dan promosi
Hubungan Kelekatan Aman Orang Tua terhadap Krisis Seperempat Kehidupan Pemuda Anggota Karang Taruna di Desa Siwalan Panji Sidoarjo Luthfiana, Anisa; Hazim, Hazim
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4265

Abstract

The phenomenon of quarter-life crisis (QLC) has gained attention in the context of early adulthood psychological development, particularly in relation to the role of parental attachment as a potential protective factor. This study aims to examine the relationship between secure parental attachment and QLC among members of the Karang Taruna youth organization in Siwalan Panji Village, Sidoarjo. This is a quantitative study with a correlational approach, involving the entire population of Karang Taruna members aged 20–30 years, totaling 75 individuals, selected through a saturated sampling technique. The instruments used include the Secure Parental Attachment Scale and the Quarter-Life Crisis Scale, with reliability scores of 0.861 and 0.914, respectively. Data were analyzed using simple linear regression with the help of SPSS version 25, through normality, linearity, and significance tests. The results showed that secure attachment is significantly and negatively correlated with QLC (p < 0.001), with a contribution rate of 67.1%. In conclusion, the higher the level of secure parental attachment, the lower the risk of experiencing QLC. The study suggests developing intervention models based on parental attachment to support youth psychological well-being.