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All Journal Southeast Asian Journal of Islamic Education Management Management Studies and Entrepreneurship Journal (MSEJ)
Dian Pratiwi
Institut Agama Islam Negeri Ponorogo
Religion Humanities Decision Sciences, Operations Research & Management Social Sciences Other

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Pengaruh Konflik Peran Ganda, Kecerdasan Emosional, Dan Dukungan Sosial Terhadap Kinerja Pegawai Wanita Saat Pandemi Covid-19 Dian Pratiwi; Abdul Kholiq
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2822

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Konflik Peran Ganda, Kecerdasan Emosional, Dan Dukungan Sosial Keluarga Terhadap Kinerja Pegawai Wanita Saat Pandemi Covid-19. Populasi dalam penelitian ini adalah pegawai wanita dari berbagai instansi pemerintah dan swasta yang melaksanakan work from home (WFH). Pengambilan sampel menggunakan teknik purposive sampling. Instrumen penelitian menggunakan kuesioner. Teknik analisis data menggunakan uji asumsi klasik, analisis regresi linier berganda, analisis koefisien determinasi, dan pengujian hipotesis dengan menggunakan uji t dan uji F. Hasil penelitian menunjukkan bahwa secara parsial dan secara simultan konflik peran ganda, kecerdasan emosi, dan dukungan sosial keluarga berpengaruh terhadap kinerja pegawai saat Pandemi Covid-19.  
Marketing Mix Jasa Pendidikan Sebagai Strategi Peningkatan Kuantitas Peserta Didik di MA Muhammadiyah 5 Sidoharjo Dian Pratiwi; Awalul Inayati
Southeast Asian Journal of Islamic Education Management Vol. 4 No. 1 (2023): Manajemen Pendidikan Islam
Publisher : State Islamic Institute (IAIN) of Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/sajiem.v4i1.167

Abstract

Marketing mix as a marketing tool must be considered and managed properly so that marketing in educational institutions runs successfully. This study aims to analyze (1) the application of marketing education services at MA Muhammadiyah 5 Sidoharjo; (2) the steps of marketing mix education services as a strategy to increase the quantity of students at MA Muhammadiyah 5 Sidoharjo; and (3) increasing the quantity of students at MA Muhammadiyah 5 Sidoharjo. The research was designed using qualitative research methods that emphasize understanding of problems in social life based on real conditions or natural settings that are holistic, complex and detailed. Type of case study research. Data collection is done through in-depth interview procedures, observation, and documentation. Informants or sources in this study came from principals, educators, education personnel, students, and student guardians. Then the research data were analyzed using the Miles and Huberman analysis model, namely data condensation, data presentation, and conclusion drawing. Based on the results of data analysis, it was found that (1) the application of marketing of educational services that should be considered and schools should be able to make appropriate marketing strategies more specifically schools in managing marketing of their educational services must do analysis, organization, planning, control, (2) the steps of the marketing mix strategy applied at MA Muhammadiyah 5 Sidoharjo some of which are no payment for building fees and making payment options, located in a strategic place then they use social media as a tool for disseminating information in marketing activities. (3) there was an increase in the number of students at MA Muhammadiyah 5 Sidoharjo after experiencing a very drastic decline in 2019 where the incoming students were less than 10 students, and with a new strategy by carrying out the theme of natural schools in 2020 they experienced an increase in the number of students, namely students who entered 14 students.
Brand Image: Strategi Meningkatkan Daya Saing Lembaga Pendidikan Dian Pratiwi; Afidatul Aniqoh; Agus Suwito; Arga Bayu Pratama; Asa Satmika
Southeast Asian Journal of Islamic Education Management Vol. 4 No. 2 (2023): Manajemen Pendidikan Islam
Publisher : State Islamic Institute (IAIN) of Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Building a positive image of an educational institution will also impact the institution's ability to compete with other institutions. The strategy of building a brand image certainly plays an important role here. The brand image of an educational institution is essential to maximize the institution's reputation in the minds of the wider community. The research objectives are: 1) To find out the strategies used to build brand image at MAN 2 Ponorogo; 2) To find out how MAN 2 Ponorogo maintains its brand image in competition between educational institutions; 3)To find out the building and influencing factors in the branding process at MAN 2 Ponorogo.The method used in this research is a qualitative research approach with a case study type. The results of this research are focused on the strategies carried out by MAN 2 Ponorogo in building a brand image to increase competitiveness and maintain its brand image in competition between educational institutions by looking at the differences between MAN 2 Ponorogo and other schools so that from these differences a gap emerges for formulate the proper steps.
Co-Authors Abdul Kholiq Afidatul Aniqoh Agus Suwito Arga Bayu Pratama Asa Satmika Awalul Inayati