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All Journal Jurnal Penelitian Pascapanen Pertanian JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) Jurnal Vicidi
Stephanie Wijaya
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Mathematics Social Sciences Other

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Journal : Jurnal Vicidi

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Perancangan Untuk Produk Origin - Indonesian Heritage Apparel Stephanie Wijaya; Marina Wardaya
Jurnal Vicidi Vol. 7 No. 1 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i1.1151

Abstract

This research was done to know what people think about ORIGIN – Indonesian Heritage Apparel business idea and to research why people began to be abandoned and forgotten because it is regarded as second-class outfit, especially among young people, this thing happened because the design it self seem tradisional. Besides, the author want to change the design concept to be more modern. The research was conducted using quantitative and qualitative methods. The quantitative method using online quistionnaire which is distributed to woman aged 22-35 years who lived in Surabaya. While the qualitative method by interview to the expert usher and literature study. The result of the research shows that most of the correspondents like to buy top and dress instead of skirt and outer. Furthermore, the identity and design should represent exclusive and trusted. Media marketing is done by using bazaar and through social media.
Co-Authors bagus Mulyawan Fransiska R Zakaria Manatap Dolok Lauro, Manatap Dolok Marina Wardaya nFN Suismono Ridwan Thahir Yadi Haryadi