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All Journal Jurnal Ekonomi dan Bisnis Islam NISBAH: JURNAL PERBANKAN SYARIAH
Muhammad Rusdiansyah
Program Studi Ekonomi Syariah Fakultas Studi Islam Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
Economics, Econometrics & Finance Other

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ANALISIS PRODUK TABUNGAN IB MUAMALAT PRIMA BISNIS TERHADAP SEKTOR RILL PEREKONOMIAN MASYARAKAT (STUDI KASUS PT. BANK MUAMALAT INDONESIA, TBK CABANG BANJARMASIN) Agus Purnomo; Muhammad Rusdiansyah
Jurnal Ekonomi dan Bisnis Islam | Journal of Islamic Economics and Business Vol. 5 No. 1 (2019): JANUARY-JUNE 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (44.213 KB) | DOI: 10.20473/jebis.v5i1.10625

Abstract

This research is motivated by the researcher who previously conducted the Work Practice in PT.Bank Muamalat Indonesia, Tbk Branch Banjarmasin Years 2016 as Marketing Funding. After knowing the superior Funding Product of Bank Muamalat Indonesia Branch of Banjarmasin ie iB Muamalat Prima Business Savings. The reasercher tries to find out the influence of this Product in addition to beneficial to the Customer but the perceived impact in driving the Customer Business That's where it is. The purpose of this research was undertaken by Benefits of Savings Products iB Muamalat Prima Business as a whole and to determine the effect of Savings Products iB Muamalat Prima Business Against the Rill Sector Field SMEs (Micro Small and Medium Enterprises) community. This research used Qualitative method descriptive qualitative approach. The data obtained then in the form of data information such as observation, interviews, field notes and documentation. For Respondent data source counted to 3 people namely Business Development Manager Funding, Marketing Funding and Customer Service. While informants counted to 5 people namely the Customer Savings Product iB Muamalat Prima Bussiness as entrepreneurs and not entrepreneurs. The results of this research indicate that there is a great influence in mobilizing the Rill Sector of the Economic Community, depending on the Customer itself willing to be used as a transactional tool with business partners or as a Product User Customer.Keywords : Savings Products, Rill Sector, Economy Public.
ANALISIS PRODUK TABUNGAN IB MUAMALAT PRIMA BISNIS TERHADAP SEKTOR RILL PEREKONOMIAN MASYARAKAT (STUDI KASUS PT. BANK MUAMALAT INDONESIA, TBK CABANG BANJARMASIN) Agus Purnomo; Muhammad Rusdiansyah
NISBAH: JURNAL PERBANKAN SYARIAH Vol. 4 No. 2 (2018): NISBAH: Jurnal Perbankan Syariah
Publisher : Sharia Banking Study Program, Faculty of Islamic Economics, Djuanda University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.041 KB) | DOI: 10.30997/jn.v4i2.1560

Abstract

Penelitian ini dilatarbelakangi oleh penulis yang sebelumnya melakukan Praktik Kerja Lapangan di PT. Bank Muamalat Indonesia, Tbk Cabang Banjarmasin Tahun 2016 sebagai Marketing Funding. Setelah mengetahui Produk Funding unggulan Bank Muamalat Indonesia Cabang Banjarmasin yaitu Tabungan iB Muamalat Prima Bisnis. Penulis berusaha mencari tahu pengaruh Produk ini selain menguntungkan bagi Nasabah tapi dampak yang dirasakan dalam menggerakkan Usaha Nasabah itu sampai dimana. Tujuan penelitian ini dilakukan untuk mengetahui Fitur dan Benefit Produk Tabungan iB Muamalat Prima Bisnis secara keseluruhan dan untuk mengetahui pengaruh Produk Tabungan iB Muamalat Prima Bisnis Terhadap Sektor Rill Bidang UMKM (Usaha Mikro Kecil dan Menengah) masyarakat. Penelitian ini menggunakan Metode Kualitatif dengan pendekatan Deskriftif Kualitatif. Data yang didapatkan nanti berupa data informasi seperti observasi, wawancara, catatan lapangan dan dokumentasi. Untuk sumber data Responden berjumlah 3 orang yaitu Business Development Manager Funding, Marketing Funding dan Customer Service. Sedangkan, Informan berjumlah 5 orang yaitu Nasabah Produk Tabungan iB Muamalat Prima Bisnis yang latar belakangnya sebagai pengusaha dan bukan pengusaha. Hasil Penelitian ini menunjukkan ada pengaruh yang besar dalam menggerakkan Sektor Rill Perekonomian Masyarakat, tergantung Nasabah itu sendiri mau dipergunakan sebagai alat transaksional dengan rekan bisnis atau sebagai Nasabah Pengguna Produk.
Co-Authors Agus Purnomo Agus Purnomo