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All Journal Jurnal Ekonomi dan Bisnis Islam NISBAH: JURNAL PERBANKAN SYARIAH
Metti Paramita
Universitas Djuanda
Economics, Econometrics & Finance Other

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MUSLIM COMMUNITIES PREFERENCE THAT DO NOT USE SHARIA PAWNSHOP Siti Sabilah Khoiriyah; Metti Paramita; Raden Ali Pangestu
Jurnal Ekonomi dan Bisnis Islam | Journal of Islamic Economics and Business Vol. 5 No. 2 (2019): JULY-DECEMBER 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v5i2.14780

Abstract

This study aims to determine what factors influence the preferences of Muslim communities who do not use sharia pawnshops. The research method uses a quantitative approach with logistic regression analysis techniques. The technique of collecting data using questionnaires originating from 100 Muslim communities in West Bogor District. Based on the results of the analysis of the data obtained it can be seen that only locations that have an influence on the decisions of Muslim communities so that they do not use sharia pawnshops because the location has a significance level smaller than 0.05, which is equal to 0.02.
ANALISIS STRATEGI PEMASARAN PEMBIAYAAN AKAD MUDHARABAH PADA LKMS (BPRS AL SALAAM KC. CIBINONG) Siti Saadah; Metti Paramita; Imam Abdul Aziz
NISBAH: Jurnal Perbanka Syariah Vol. 6 No. 2 (2020): NISBAH: Jurnal Perbankan Syariah
Publisher : Sharia Banking Study Program, Faculty of Islamic Economics, Djuanda University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jn.v6i2.2092

Abstract

Penelitian ini bertujuan untuk mengetahui model pengembangan strategi pemasaran pada pembiayaan akad mudharabah di Bprs Al Salaam KC. Cibinong. Metode yng digunakan pada penelitian ini yaitu analisis deskriptif fenomenologi transendental. Berdasarkan hasil penelitian, disimpulkan bahwa dalam pengembangan starategi pemasaran pembiayaan akad mudharabah, bprs menggunakan konsep 4P yaitu Product, Price, Place dan Promotion. Strategi pemasaran yng dilakukan dengan konsep 4P ini, Bprs melakukan cara dengan membuat inovasi produk sesuai dengan kebutuhan masyarakat, yaitu kanvasing dengan event jum’at berkah
Co-Authors Imam Abdul Aziz Siti Saadah Siti Sabilah Khoiriyah