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ANALISIS STRATEGI PEMASARAN PEMBIAYAAN AKAD MUDHARABAH PADA LKMS (BPRS AL SALAAM KC. CIBINONG) Siti Saadah; Metti Paramita; Imam Abdul Aziz
NISBAH: Jurnal Perbanka Syariah Vol. 6 No. 2 (2020): NISBAH: Jurnal Perbankan Syariah
Publisher : Sharia Banking Study Program, Faculty of Islamic Economics, Djuanda University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jn.v6i2.2092

Abstract

Penelitian ini bertujuan untuk mengetahui model pengembangan strategi pemasaran pada pembiayaan akad mudharabah di Bprs Al Salaam KC. Cibinong. Metode yng digunakan pada penelitian ini yaitu analisis deskriptif fenomenologi transendental. Berdasarkan hasil penelitian, disimpulkan bahwa dalam pengembangan starategi pemasaran pembiayaan akad mudharabah, bprs menggunakan konsep 4P yaitu Product, Price, Place dan Promotion. Strategi pemasaran yng dilakukan dengan konsep 4P ini, Bprs melakukan cara dengan membuat inovasi produk sesuai dengan kebutuhan masyarakat, yaitu kanvasing dengan event jum’at berkah
The Effect of Internal Control and Compensation Adequacy on the Prevention of Village Fund Fraud with Individual Morality as a Moderating Variable in Cicurug Subdistrict, Sukabumi Regency Siti Saadah; Ade Budi Setiawan; Maria Magdalena Melani
Journal of Management, Economic, and Accounting Vol. 5 No. 4 (2026): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i4.1823

Abstract

The research aimed to determine if internal control and the adequacy of compensation influence the prevention of fraud involving village funds. It also investigated the impact of individual morality as a moderating factor. A total of 60 participants engaged in this research. Data were gathered using a questionnaire and analyzed with the PLS-SEM technique in the SmartPLS3 software. The findings indicate that internal control plays a role in fraud prevention, whereas compensation adequacy does not impact the prevention of fraud concerning village funds. Additionally, individual morality does not serve as a moderator for the relationship between internal control and compensation adequacy in relation to preventing fraud with village funds in the villages of the Cicurug district, Sukabumi regency.