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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Tiara Daffa Arsanda
Universitas Dian Nuswantoro
Economics, Econometrics & Finance Other

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SECON: ANALYSIS OF THE MODEL FOR IPHONE USER BRAND LOYALTY IMPROVEMENT IN SEMARANG CITY Tiara Daffa Arsanda; Febrianur Ibnu Fitroh Sukono Putra; Selvia Puji Lestari
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 2 (2021): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.913 KB) | DOI: 10.55606/jurimbik.v1i1.100

Abstract

This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity for iPhone Users in Semarang City. The population in this study were iPhone users in the city of Semarang. The sampling technique was non-probability sampling, while the sample was set at 125 people. Data collection techniques used are interviews (Interview) and a list of questions (Questionaire). The data analysis method used in this research is the Structural Equation Model method. The results showed that Actual Self affected Brand Satisfaction, Actual Self had an effect on Brand Loyalty, Ideal Self had an effect on Brand Satisfaction, Ideal Self affected Brand Loyalty, Brand Satisfaction affected Brand Loyalty. Brand Satisfaction can positively mediate the influence of Actual Self on Brand Loyalty, and Brand Satisfaction can positively mediate the influence of Ideal Self on Brand Loyalty.
JOS: INITIATION OF EMPLOYEE JOB SATISFACTION IMPROVEMENT MODEL IN TERMS OF ETHICS AND WORK STRESS Selvia Puji Lestari; Febrianur Ibnu Fitroh Sukono Putra; Tiara Daffa Arsanda
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 2 (2021): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.145 KB) | DOI: 10.55606/jurimbik.v1i1.101

Abstract

This study aims to determine and analyze the effect of work ethics on employee job satisfaction, the effect of job stress on employee job satisfaction, and the effect of work ethics and work stress on employee job satisfaction at PT. PLN (Persero) UIP3BS UPT Medan. The population in this study were all employees of PT. PLN (Persero) UIP3BS UPT Medan, totaling 60 people. The sampling technique used is a saturated sample; thus, the sample in this study was 60 employees of PT. PLN (Persero) UIP3BS UPT Medan. The data collection technique used is a questionnaire. The data analysis technique used is multiple regression. The results showed a positive and significant effect of work ethics on job satisfaction, there was a negative and significant effect of job stress on job satisfaction, and there was an influence of work ethics and work stress on job satisfaction at PT. PLN (Persero) UIP3BS UPT Medan
Co-Authors Febrianur Ibnu Fitroh Sukono Putra Selvia Puji Lestari