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All Journal JURNAL LENTERA BISNIS JURNAL ABDIMAS PLJ
Sri Hastuti
Politeknik LP3I Jakarta
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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PENERAPAN COST REDUCTION STRATEGIES DI MASA PANDEMI COVID-19 PADA USAHA KECIL MENENGAH (UMKM) KOTA BOGOR (Studi pada Anggota UMKM di Komunitas Kefir Bogor) Sri Hastuti
JURNAL LENTERA BISNIS Vol 10, No 1 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i1.394

Abstract

This research purpose to know the application of Cost Reduction Strategies on Micro Small and Medium Enterprises (MSME). Cost reduction strategies have the meaning of "change" even though it is better known as "cost reduction" but any company that dares to implement cost reduction means that it is ready to change.  The problem in the application of Cost Reduction Strategies is the difficulty in making a priority scale to determine cost items that can be streamlined and not optimal in carrying out the cost reduction stage. The focus of this study is more on the application of business process change strategies and also the efficiency of human resources. This research uses a qualitative description method. The technique of collecting data was done by interviewing and surveying a number of respondents using a sampling technique. The survey results showed 67% applied the concept of efficiency in business processes and 25% implemented a human resource efficiency strategy (streamlining), 8% of respondents stated that they did not implement an efficiency strategy during a pandemic because their income has actually increased. From the survey results, it shows that the main focus of MSME entrepreneurs when there is a decline in turnover is to make improvements to the production process firsts, streamlining is the final choice.Key words: Cost Reduction Strategies, UMKM Bogor, Covid-19
ANALISIS CITRA MEREK DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI MAKANAN ONLINE (Studi Kasus Pelanggan Aplikasi Go Food, Grab Food, Shopee Food) Yunita Indriany; Sri Hastuti; Dwi Indrisetno P.V
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.539

Abstract

This study aims to determine and analyze the effect of brand image and consumer attitudes on purchasing decisions, either partially or simultaneously on the Online Food Application (Go Food, Grab Food, Shopee Food). The type of research used is the quantitative approach. The population in this study are users of online food applications (Go Food, Grab Food, Shope Food). The sampling technique used was purposive sampling method, namely that the data was selected based on certain criteria. Based on the predetermined criteria, the sample of 130 respondents was obtained. The data analysis method used was multiple linear regression analysis (SPSS). The results of this study indicate that: (1) Brand Image (X1) partially has the significant effect on purchasing decisions as it is evidenced by the results with a significance t of 0.001; (2) Consumer Attitudes (X2) partially have the significant effect on purchasing decisions, this is evidenced by the results of the significance t of 0.000; Simultaneously, Brand Image, and Consumer Attitudes have the significant effect on purchasing decisions as it is evidenced by the results of the significance F of 0.000 which is less than 0.05.Keywords: Brand Image, Consumer Attitude, Purchase Decision
Co-Authors Dwi Indrisetno P.V Enny Dian Astuti sintesa, nika Syafrial, Herry Yunita Indriany