Garuda - Garba Rujukan Digital

PENGARUH BUDAYA ORGANISASI DAN ETOS KERJA TERHADAP KUALITAS PELAYANAN MAHASISWA Yunita Indriany
Majalah Ilmiah Bijak Vol 13, No 2: september 2016
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The influence of organizational culture and work ethos against the quality of student services (LP3I Polytechnic Case Study in Jakarta, Campus Cibinong) This study aims to how much influence organizational culture, work ethic on the level of customer satisfaction. The sampling method used is Proportionate random sampling. The sample in this study follows the formula of Slovin, or as many as 80 students and 21 staff employees. The data that have met the test of validity and reliability testing further processed to generate a regression equation of Y = X1 + 0.025 0.457+ 0678 X2, where Y is the variable quality of student services, organizational culture is a variable X1 and X2 are variables work ethic. Hypothesis testing using t-test showed that each of the independent variables studied was shown to significantly affect the dependent variable partially on the quality of student services. Then through the F test can be seen that the two independent variables were examined simultaneously shown to affect the dependent variable quality of student services. Figures Adjusted R Square of 0.697menunjukkan that 69.7% Customer Satisfaction variables can be explained by the two independent variables, while the remaining 30.3% is explained by other variables.

PENGARUH KUALITAS PELAYANAN TERHADAP CITRA PERUSAHAAN (STUDI KASUS DI POLITEKNIK LP3I JAKARTA KAMPUS CIBINONG) Yunita Indriany
JURNAL LENTERA BISNIS Vol 8, No 1 (2019): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v8i1.261

Based on observations in the field, it can be seen that at the Polytechnic LP3I Jakarta Cibinong Campus service is generally seen as good enough, but there are some services that are still considered not optimal. Based on this, the writer is interested in conducting research to find out how much influence the quality of service on corporate image (Polytechnic LP3I Jakarta Cibinong Campus). The type of research chosen is a type of quantitative research. Quantitative research was chosen because researchers wanted to measure the effect of service quality on image at the Polytechnic LP3I Jakarta Cibinong Campus using a scale and size that had been previously designed. This measurement is based on the respondent's answer to a questionnaire containing various questions and statements with variations of answers that have been provided by the author. This research is explanative, namely a study that explains the interplay between independent variables (Service Quality) and dependent variables (Image Company) through testing hypotheses. In this case the researcher examines whether there is an influence between the quality of service to the company image by testing several theories used. From the results of the analysis obtained the value of service quality has a significant positive effect on the image shown by the r value of 0.587 which means the relationship between the two is strong. While the coefficient of determination (R2) is equal to 0.344, which means that service quality can increase the company's image variable by 34.4%, while the remaining 65.6% is explained by other variables. Keywords: Service, Quality, Image

ANALISIS CITRA MEREK DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI MAKANAN ONLINE (Studi Kasus Pelanggan Aplikasi Go Food, Grab Food, Shopee Food) Yunita Indriany; Sri Hastuti; Dwi Indrisetno P.V
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.539

This study aims to determine and analyze the effect of brand image and consumer attitudes on purchasing decisions, either partially or simultaneously on the Online Food Application (Go Food, Grab Food, Shopee Food). The type of research used is the quantitative approach. The population in this study are users of online food applications (Go Food, Grab Food, Shope Food). The sampling technique used was purposive sampling method, namely that the data was selected based on certain criteria. Based on the predetermined criteria, the sample of 130 respondents was obtained. The data analysis method used was multiple linear regression analysis (SPSS). The results of this study indicate that: (1) Brand Image (X1) partially has the significant effect on purchasing decisions as it is evidenced by the results with a significance t of 0.001; (2) Consumer Attitudes (X2) partially have the significant effect on purchasing decisions, this is evidenced by the results of the significance t of 0.000; Simultaneously, Brand Image, and Consumer Attitudes have the significant effect on purchasing decisions as it is evidenced by the results of the significance F of 0.000 which is less than 0.05.Keywords: Brand Image, Consumer Attitude, Purchase Decision

PELATIHAN OPTIMALISASI MEDIA SOSIAL UNTUK MENAMBAH CUAN PADA WARGA BELAJAR PKBM Yunita Indriany; Nika Sintesa; Darmawan Darmawan; Setiawan Setiawan; May Vitha Rahmadhani
JURNAL ABDIMAS PLJ Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022
Publisher : POLITEKNIK LP3I JAKARTA

Currently, the advancement of digital technology, including social media (medsos) in it, can now be maximized for all needs. Not only to communicate but also to maintain existence, to run a business. The prolonged pandemic that has made almost all activities carried out using technology has triggered the massive optimization of social media to occur. Social Media is increasingly becoming an option that is often used by brands to expand their products. From the need to use Social Media as a place to peddle products and services, in the end emerged the profession of influencers, content creators, key opinion leaders (KOL) who competed in terms of creativity in presenting content. The community and the younger generation are expected to be able to take advantage of social media and the internet as best they can in order to increase their income through social media. not just for playing games and watching videos for hours. In order to improve the knowledge, skills and mental attitudes needed to develop themselves and work for a living, prepare provisions to face the world of work. This community service activity was carried out for PKBM Negeri 23 Learning Citizens, Kebon Melati, especially Learning residents who had difficulties in the midst of the Covid-19 pandemic. This activity is carried out online. To help the Learning Citizens, several series of activities were carried out, namely training and the application of Social media in buying and selling transactions, as well as workshops on new businesses that are suitable to be run in the New Normal era The output of this activity is that the Training Participants can use Social Media in buying and selling activities. From the results of the evaluation and findings, it can be concluded that the community service program provides additional insight into knowledge about the concept of Social Media in the Digital Era so as to increase income for Training ParticipantsKeywords: Cuan, Digital, Social Media

PKM PELATIHAN E-COMMERCE BAGI WARGA BELAJAR PKBM 11 MANGGARAI DI MASA PANDEMI COVID 19 Yunita Indriany; Nika Sintesa
JURNAL ABDIMAS PLJ Vol 2, No 1 (2022): JURNAL ABDIMAS PLJ, Juli 2022
Publisher : POLITEKNIK LP3I JAKARTA

E-commerce is an activity of distributing, selling, purchasing, marketing products (goods and services), by utilizing the internet network. Even though consumers and sellers do not meet face-to-face, transactions continue to run smoothly. In other words, e-commerce offers convenience in shopping online. Since the Covid-19 Pandemic, the level of internet use in Indonesia has been increasing. This pandemic condition forces or requires people to work from home, and nowadays it is common for us to hear about Work From Home (WFH) or study online. All activities carried out, the majority use the internet, both for personal needs (social media), financial transactions, and even used for face-to-face meetings through cyberspace (webinar or zoom meet or google meet and so on). This community service activity in the form of E-Commerce Training aims to provide knowledge and skills on how to use E-Commerce for electronic commerce to residents learning Community Learning Activity Center (PKBM) Negeri 11 Manggarai as an effective and efficient means of selling/promoting products, as well as encouraging citizens learn to use E-Commerce as a means for business opportunities and business development. The method or method used in carrying out community service activities is to use the online method which is divided into three stages, namely: First, Material Presentation in the form of Theory, Second, Simulation Method. Commerce and the use of smartphones, the three methods of discussion or question and answer between the material filler and the training participants. The participants in this training activity are lecturers from the Jakarta LP3I Polytechnic lecturer. This community service activity will be held on Friday, March 5, 2021, at 13.00-15.00 WIB. This activity went well and was attended by 20 Citizens Learn PKBM Negeri 11 ManggaraiKeywords: E-commerce, Marketing, Internet

Analisis Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Online Travel Agent (Traveloka, Tiket.Com, Agoda, Dan Pegi-Pegi) Yunita Indriany; Nika Sintesa; Darmawan Darmawan
JURNAL LENTERA BISNIS Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i2.659

This study aims to determine and analyze the effect of Promotion and Service Quality on Consumer Satisfaction, either partially or simultaneously on the Online Travel Agent (Case Study of Traveloka, Tiket.com, Agoda, Pegi-pegi Customers). The type of research used is a quantitative approach. The sampling technique used was purposive sampling method, namely the data was selected based on certain criteria.. The data analysis method used was multiple linear regression analysis (SPSS). The results of this study indicate that: (1) Promotion (X1) partially has a positive and significant effect on consumer satisfaction as evidenced by the results of a significance t of 0.116; (2) Service Quality (X2) partially does not have a Positive and Significant effect on Consumer Satisfaction, this is evidenced by the results of a significance t of 0.000; Simultaneous promotion, and service quality have a significant effect on consumer satisfaction as evidenced by the results of a significance F of 0.000 which is smaller than 0.05.Keywords: Consumer Satisfaction, Promotion, Service Quality

PELATIHAN COMUNICATION SKILL UNTUK MENUNJANG KEMAMPUAN TEKNIK PRESENTASI WARGA BELAJAR PKBM Nika Sintesa; Yunita Indriany; Enny Dian Astuti; Sri Hastuti; Herry Syafrial
JURNAL ABDIMAS PLJ Vol 3, No 1 (2023): JURNAL ABDIMAS PLJ, Juli 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v3i1.575

Students who study in non-formal education have the same opportunities in the world of work. The problem of the lack of information and skills that they have causes them to be less competitive in the world of work. Everyone, whether they realize it or not, will one day have the opportunity to speak. For many people, speaking in public is an extraordinary fear like being at the end of the age. Most people feel very nervous when speaking in public or as a public speaker. There are many things that must be mastered to be a good public speaker. Mastery of the material to be delivered, use of appropriate language and presentation methods, use of body language and vocal expressions and much more. In addition, mastery of the stage and practice are also things that must be learned. In order to prepare supplies to face the world of work, community service activities carried out by the Jakarta LP3I Polytechnic and attended by PKBM participants are in the form of Communication Skill Training with the Theme of Worryless Presentation Technique. With this training, it is hoped that it can provide knowledge and skills on how to present material through oral and written (slides), and can increase the confidence of the participants, especially in communicating in front of the public. Community Service Activities (P2M) are science and technology practices carried out by higher education institutions through the scientific method directly to the community outside the campus, especially in the context of transforming, developing, and disseminating science and technology. Overall, the Worry-Free Presentation Technique training activity in the communication process was considered successful. This success can be seen from the satisfaction of the participants after participating in the activity, interactive discussions and comments from the participants which were conveyed through messages after participating in this activity.Keywords : Communication Skills, Presentation Techniques, Public Speaking

Strategi Pengembangan Industri Kreatif Secara Digital dengan Optimasi Penggunaan Canva dan Tiktok di Kabupaten Kuningan-Jawa Barat Nurul Giswi Karomah; Elis Chalisyah; Bakri Bakri; Nika Sintesa; Yunita Indriany
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 2 No 2 (2023): Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v2i2.59

Industri kreatif memiliki peranan penting dalam meningkatkan pertumbuhan perekonomian nasional, yaitu dapat dilihat dari banyaknya daerah yang memiliki sektor industri kreatif, salah satu daerah yang terdapat banyak penggiat industri kreatif adalah Kabupaten Kuningan - Jawa Barat. Tujuan dari penelitian ini adalah memberikan wawasan kepada Industri Kreatif khususnya yang ada di Kabupaten Kuningan dalam menggunakan Digital Marketing sebagai sarana promosi, terutama dalam membuat konten dengan memaksimalkan dan mengoptimalisasikan penggunaan aplikasi Canva dan yang bisa menarik pelanggan melalui Tiktok yang dapat dengan mudah diakses oleh berbagai kalangan dan sangat mudah. Analisa yang dilakukan adalah dengan memetakan sejauh mana persoalan dalam membuat konten Tiktok dan penggunaan Canva serta dengan memberikan pelatihan dan pendampingan. Pendampingan kegiatan diikuti sekitar 50 peserta dari perwakilan pelaku Industri Kreatif di Kabupaten Kuningan. Metode yang digunakan adalah melalui Analisa pendekatan kualitatif dan wawancara, sebagai teknik pengumpulan data dan dideskriptifkan dengan berfokus pada penjelasan narasumber dan fakta yang diperoleh saat penelitian. data yang didapat menjelaskan bahwa teknologi digital mampu menjadi sarana penunjang dalam keberlangsungan perkembangan industri kreatif, hal ini dapat dilihat dari banyaknya masyarakat yang menggunakan aplikasi untuk menunjang segala aktivitas sehari-harinya. Hasil akhir dari kegiatan ini peserta mempunyai gambaran penggunaan Canva dan Tiktok. Kegiatan ini juga diharapkan dapat meningkatkan keberdayaan mitra yaitu terciptanya Industri Kreatif yang memiliki Pengetahuan, keterampilam yang baik dalam mengoptimalkan Digital Marketing Khususnya Canva dan Tiktok dalam meningkatkan Penjualan. Kata Kunci : Canva, Digital Marketing , Tiktok

ANALISIS PENGARUH PROMOSI TERHADAP KEPUASAN KONSUMEN PADA TRAVEL UMROH DI PT VENTURA SEMESTA WISATA DEPOK Tri Bulan; Yunita Indriany; Nika Sintesa
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1240

Penelitian ini bertujuan untuk mengetahui pengaruh promosi terhadap kepuasan konsumen dengan perjalanan umrah di PT Ventura Semesta Wisata Depok. Jenis pengujian ini menggunakan metode kuantitatif deskriptif, dengan analisis regresi linier sederhana dengan bantuan SPSS Versi 25. Dalam penelitian ini teknik yang digunakan untuk pengujian adalah sampel jenuh, dimana seluruh populasi dijadikan contoh. Pengumpulan informasi dalam penelitian ini adalah dengan cara jajak pendapat (kuesioner). Hasil yang diperoleh menunjukkan bahwa variabel promosi mempunyai pengaruh yang positif dan besar dengan nilai 0,000 yang lebih kecil dari 0,05 dan nilai t ditentukan sebesar 7,098 yang lebih besar dari t tabel sebesar 2,012 terhadap kepuasan konsumen

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search