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Djoko Setyabudi, S.Sos, MM
Departemen Ilmu Komunikasi FISIP UNDIP
Library & Information Science Social Sciences

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INCREASING AWARENESS AND READERSHIP OF TRIBUN JAWA TENGAH NEWSPAPER AS PROJECT MANAGER Bimandhika Sunu Wardhana; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 4: Oktober 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Tribun Jateng is one of a subsidiary company of the Kompas Gramedia. Tribun Jateng was formerly named Warta Jateng, nonetheless, on April, 29th 2013 it changed it’s name to become Tribun Jateng because the Tribun brand itself is a stronger brand already spreadingout in Indonesia. Three months after the re-named, Tribun Jateng is finally had an online news portal, which is jateng.tribunnews.com. “Spirit Baru Jawa Tengah” is the motto of Tribun Jateng. It’s vision is to become a larger, distributed, and a leading bussiness group of publising media in Central Java. Through the motto and vision, Tribun Jateng is constantly working to increase the awareness and readership from the people of Central Java. According to the preliminary data from Tribun Jateng, awareness and the readership of target objective is relatively low. This is further strengthened with the data survey conducted by writer in the field that it’s awareness and readership about Tribun Jateng is still low among the target the objective. Depart with this fact, the writer finally made two event to help improve awareness and readership stands Tribun Jateng. The first even was Semarang Youth Community (SYC). SYC is an event that dedicated for youth people in Semarang that involved local community and local music performer. The goals of Semarang Youth Community is to increase the awareness and readership among 18 – 25 years old. As the results from Semrang Youth Community is the increase in awareness in young people from, originally 71% up to 91 % and the readership from 52 % to 82 %. Whereas, the event of “Jalan Sehat Tribun Jateng Melangkah bersama Paramex ” is an event held in kabupaten grobogan, earmarked to the community of Grobogan County and the surrounding, was aimed to increase the awareness and readership the community of Grobogan County, considering Tribun Jateng had just re-opened the distribution within this area. The achievement of “Jalan Sehat Tribun Jateng Melangkah bersama Paramex” at Grobogan County is the increase of awareness that start at 44% to 69% and readership from 10% to 25% and also the increasing of oplah from 400 to 500 copies for one day. Project manager’s duty in both the event was to managing license of permission for place and security officials. Arranging the concept of the event, looking for talent, controlling flow of the event, stage manager, and lead communication manager and production manager
PENGARUH PLAYFULNESS ADVERGAME TERHADAP LEVELS OF COMPREHENSION (TINGKAT PEMAHAMAN) DARI BRAND MESSAGE (PESAN MEREK) Hario Trigoseno; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 4: Oktober 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Advergame merupakan salah satu marketing tools yang mulai digunakan di Indonesia. Game memiliki sifat yang interaktif dimana terdapat sebuah pesan yang ingin disampaikan pemasar melalui media yang dinilai menyenangkan ini, melalui rules yang ada pada game ini tanpa sadar para pemain mengikuti peraturan permainan dan berpatisipasi aktif mengolah pesan tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh Tingkat Playfulness dalam advergame terhadap levels of comprehension (tingkat pemahaman) dari brand message (pesan merek) dengan menggunakan pendekatan positivistic yang menguji relasi 2 variabel. Metode yang digunakan dalam penelitian ini adalah eksperimental dengan teknik one shot case study dengan total sampel 30 orang yang terbagi dalam dua kelompok yaitu kelompok dengan tingkat Playfulness tinggi (P1) dan kelompok dengan tingkat Playfulness rendah (P2). Pengambilan data dilakukan dengan kuesioner diberikan pada partisipan setelah bermain advergame. Teknik analisis data dilakukan dengan menggunakan analisis komparatif dua kelompok beda Independent Sample T-Test dengan memenuhi uji Kolomogrov Smirnov dan uji homogenitas variansi. serta menggunakan uji Mann Whitney U bila uji normalitas tidak memenuhi. Hasil penelitian ini menunjukkan bahwa tingkat playfulness dalam advergame sangat berpengaruh terhadap levels of comprehension (tingkat pemahaman) dari brand message (pesan merek). Hal ini disebabkan nilai probabilitas signifikansi pada Uji Independent Sample Test menunjukkan nilai >0,01. Selain itu nilai rata-rata kedua kelompok menunjukkan perbedaan yang signifikan. Sehingga dapat dinyatakan bahwa Tingkat Playfulness adalah aspek yang perlu diperhatikan dalam pemahaman pesan game.
Increasing Awareness and Readership of Tribun Jateng Newspaper as Production Manager Lana Nastiti Mumpuni; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Tribun Jateng is a subsidiary of Kompas Gramedia Group, which has its headquarters in Semarang. At first, the name of newspaper is still callled Warta Jateng with the slogan "Straightforward and Friendly", then on 29 April 2013 the name changed to Tribun Jateng with the new slogan "New Spirit of Central Java". Tribun Jateng distribution area was larger than Warta Jateng. Three months after the name change, Tribun Jateng finally have an online portal that is jateng.tribunnews.com. newspaper is advancing by promoting news coverage honest and balanced, as well as writing in a language that is easily understood by the public. Given that the vision of Tribun Jateng newspaper is to be the group's largest regional media publishing business, which is scattered and leading in Central Java, then Tribun Jateng newspaper is working to improve public awareness and readership in Central Java. Event Semarang Youth Community 2016 and Tribun Jateng Green Walk “Melangkah Bersama Paramex” is a number of activities aimed at increasing awareness and readership of Tribun Jateng Newspaper. Semarang Youh Community 2016, is an activity that represents communities in Semarang to gather, introduce and share experiences about their hobby with fellow community and with the public and and aims to increase awareness and readership of Semarang people aged 18-25 years. While activity Tribun Jateng Green Walk “Melangkah Bersama Paramex” has a goal to to increase public awareness and readership in Grobogan, given that Tribun Jateng newspaper in the new few months expanding the territory of newspaper distribution expansion in the region of Grobogan. Production Manager in both events is responsible for supplying the needs of event, such as the creation of design publications, stage, sound, stand, various publishing tools (banners, banners, posters, flyers, and backdrop) and consumption
Hubungan Sikap Suportif dan Kedekatan Interpersonal dengan Munculnya Konflik dalam Tim Dota2 di Indonesia Ardhisti Adi Utamanyu; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Dota2 adalah sebuah game online yang sangat populer di seluruh dunia, tidak terkecuali di Indonesia. Sayangnya, popularitas ini diikuti juga dengan munculnya konflik antara para pemainnya. Konflik ini tidak hanya terjadi antara kubu yang berlawanan namun juga pada kubu yang sama. Ada banyak kasus dari para pemain Indonesia, dimana sikap suportif justru dibalas dengan kata-kata kasar. Di antara teman pun, kekerasan verbal bahkan fisik ternyata juga masih ada,. Terdapat fenomena yang mengungkapkan bahwa terlepas dari apapun yang kita lakukan, dan seberapa dekat relasi kita dengan pemain lain, di lapangan faktanya tetap saja terjadi perselisihan. Maka dari itu peneliti akan mencari tahu hubungan sikap suportif dan kedekatan interpersonal dengan munculnya konflik dalam tim Dota2 di Indonesia. Penelitian ini menggunakan seratus responden yang bermain Dota2 bersama dalam tim dan dianalisis menggunakan kendall tau-b. Dari hasil penelitian, terlihat bahwa sikap suportif dan kedekatan interpersonal tidak memiliki hubungan dengan munculnya konflik dalam tim Dota2 di Indonesia. Hal ini berlawanan dengan asumsi awal serta teori Raymond Cattell, Lewis Coser, serta beberapa penelitian lain yang dijadikan dasar. Peneliti menggunakan teori kebutuhan manusia dari Abraham Maslow untuk menjelaskan hasil dari kasus ini.
INCREASING AWARENESS AND READERSHIP OF TRIBUN JAWA TENGAH NEWSPAPER AS COMMUNICATION MANAGER Windariani Soeryo Handadari; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Tribun Jawa Tengah is a brand of newspaper which is a subsidiary of Kompas Gramedia Group. Established on January 17, 2011, Tribun Jateng has a early name Warta Jawa Tengah, and then turns into Tribun Jawa Tengah on 29 April 2013. Tribun Jawa Tengah has a vision to be the group's largest regional media publishing business, spread and leading in Central Java with the slogan "New Spirit of Java Central ". With the slogan and the vision, Tribun Jawa Tengah keep trying to increase awareness and readership Central Java society. This karya bidang is departing from desire of Tribun Jawa Tengah that want to expand its targets to young people aged 18-25 years and introducing Tribun Jawa Tengah on new distribution areas. Based on preliminary data owned by Tribun Jawa Tengah awareness and readership of target is still low. This is reinforced by the survey data that awareness and readership Tribun Jawa Tengah still low in amongs the target. Semarang Youth Community is an event that designed for young people by involving the community and music artists in Semarang. The purpose of Semarang Youth Community is to raise awareness and readership at young people aged 18-25 years. Jalan Sehat Tribun Jateng Melangkah bersama Paramex is an event held in Grobogan disctrict and is designed for the general public of all ages and backgrounds. The purpose of the event Jalan Sehat Tribun Jateng Melangkah bersama Paramex is to increase awareness and readership of Grobogan district residents about Tribun Jawa Tengah remember just reopen his newspaper's distribution area in this region. The results achieved from Semarang Youth Community 2016 event is increasing awareness in young adult from 71% to 91% and a readership from 52% to 82%. While the results of Jalan Sehat Tribun Jateng Melangkah bersama Paramex in Grobogan district is increasing awareness from 44% to 69% and a readership from 10% to 26% and increasing circulation from 400 copies to 600 copies per day. Communication Manager task in both events is to establish cooperation with other parties such as community, local government, media, and ticketbox, as well as take care of all matters relating to the publication of an event such as the creation of content publishing and monitoring publications.
Intensity Corelation of Advertising Exposure, Intensity of Exhibition Exposure, and Communication Competency Level of Sales Person with Desire of Purchasing House at Grha Candi Golf Semarang Fatia Sharfina; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 4: Oktober 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Exposure to advertising not only serves as a notification or information to the consumer about a product, but also to influence someone to take a decision of buying products which have been promoted. Exposure is also not just about whether someone physically close enough to the presence of the mass media, but whether a person is truly open to the knowledge of the messages of the mass media. Exhibition is an activity that aims to demonstrate or promoting a product to consumers as a marketing target. Communication competence is the ability to communicate effectively. Competencies include such things as knowledge of the role of the environment (context) in influencing the content (content) and a form of communication messages. Advertising exposure, exposure intensity Competency Level Communications Exhibition and Sales Person potentially have relationships with buying interest a house at Graha Candi Golf Semarang. This study aims to determine the relationship of advertising Exposure, Intensity Exposure Level of Competence Communications Exhibition and Sales Person buying interest a house at Graha Candi Golf Semarang. The cornerstone of this research using the theory Advertising Exposure Process Activation Theory of Information Exposure, Specch Act and Theory of Reasoned Action (TRA). This type of research tends explanatory study with the technique of sampling in this research was done by using a non-probability sampling type of convenience sampling. Total sample of 30 respondents with criteria that respondents were searching a house in Semarang, Exposed Ad Exposure, Exhibition Exposed and having experience Communicate with Sales Person Graha Candi Golf. Testing the hypothesis in this study using a test Kendall’s Tau_b with the help of SPSS applications. Based on the results of testing the hypothesis by using statistical test of Kendall's Tau_b showed that there is no significant correlation between the intensity of advertising exposure relationship Grha Temple Golf (X1) with buying interest a house at Graha Candi Golf Semarang (Y). It can also prove that these two variables have no correlation. The second hypothesis test using Kendall's Tau_b statistical test showed that there is no significant correlation between exposure intensity relationships exhibition Grha Temple Golf (X2) with buying interest a house at Graha Candi Golf Semarang (Y). It can also prove that these two variables have no correlation. The third hypothesis testing using Kendall's Tau_b statistical test showed that there is a significant correlation between the level of communication competence of sales person Graha Candi Golf (X3) with buying interest a house at Graha Candi Golf Semarang (Y). It can also prove that these two variables have a correlation, the higher the level of communication competence possessed Graha Candi Golf sales person, the higher the interest of potential customers to own a house at Graha Candi Golf Semarang.
Corelation of Social Media Exposure @pemkot_semarang and Intensity of Reference Group Communication with Desire of Tourism in Semarang Atika Surya Nuraini; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 4: Oktober 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Exposure is a state where the audience or readers exposed to communication messages contained in a mass media by means of senses such as feeling, hearing, and vision. Exposure to messages in social media into a media campaign that could potentially bring in the interest of individuals to travel to the city of Semarang. In addition, the intensity of the reference group communication also has the potential to have a relationship with interest in traveling to the city of Semarang. This study aims to determine the relationship of social media exposure instagram account @pemkot_semarang and intensity of group communication reference to the interest of traveling to the city of Semarang. The cornerstone in this study uses the theory of SOR (Stimulus - Organism - Response) and how groups influence consumer behavior. This type of research tends explanatory study with the technique of sampling in this research is done by simple random sampling technique. The total sample of 40 respondents with criteria that followers Intagram @pemkot_semarang account. Testing the hypothesis in this study using a test Kendals Tau_b with the help of SPSS applications. Based on the results of testing the hypothesis by using statistical test of Kendall's Tau_b showed that there is no significant relationship between exposure to media messages of social relations instagram account @pemkot_semarang (X1) with interest in traveling to the city of Semarang (Y). The second hypothesis test showed that there is a significant correlation between the intensity of the reference group communication (X2) with interest in traveling to the city of Semarang with a strong correlation coefficient.
HUBUNGAN IMMERSION WITH GAME DALAM ADVERGAME DENGAN LEVELS OF COMPREHENSION (TINGKAT PEMAHAMAN) DARI BRAND MESSAGE (PESAN MEREK) Aeda Aldeafara; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Advergame kini mulai digunakan sebagai tools dalam komunikasi pemasaran di Indonesia. Game memiliki sifat yang interaktif dimana terdapat sebuah storyboard dalam peraturan permainan yang merupakan pesan yang ingin disampaikan pemasar. Tanpa sadar para pemain mengikuti peraturan permainan dan berpatisipasi aktif mengolah pesan tersebut. Penelitian ini bertujuan untuk mengetahui hubungan immersion with game dalam advergame dengan levels of comprehension (tingkat pemahaman) dari brand message (pesan merek) dengan menggunakan pendekatan positivistic yang menguji relasi 2 variabel. Metode yang digunakan dalam penelitian ini adalah eksperimental dengan teknik one shot case study dengan total sampel 30 orang yang terbagi dalam dua kelompok yaitu immersive dan non-immersive. Pengambilan data dilakukan dengan kuesioner diberikan pada partisipan setelah bermain advergame. Teknik analisis data dilakukan dengan menggunakan analisis komparatif dua kelompok beda Independent Sample T-Test dengan memenuhi uji normalitas Kolomogrov Smirnov dan uji homogenitas variansi. Hasil penelitian ini menunjukkan bahwa tidak terdapat hubungan immersion with game dalam advergame dengan levels of comprehension (tingkat pemahaman) dari brand message (pesan merek). Hal ini disebabkan nilai probabilitas signifikansi pada Uji Independent Sample Test menunjukkan nilai >0,05. Selain itu nilai rata-rata kedua kelompok tidak menunjukkan perbedaan yang signifikan. Sehingga dapat dinyatakan bahwa immersion with game bukanlah aspek yang perlu diperhatikan dalam pemahaman pesan game.
STUDI FENOMENOLOGI MEDIA SOSIAL BIGO LIVE Ayu Sarah Shabrina; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 5, No 2: April 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Semakin berkembangnya teknologi komunikasi saat ini, telah memberikan kita banyak kemudahan untuk berkomunikasi dengan satu orang maupun banyak orang sekaligus. Seperti dalam media sosial Bigo Live, sebuah media sosial baru dimana dapat melakukan siaran video secara live melalui ponsel dan penyiar dapat berinteraksi secara langsung dengan penontonnya. Penelitian ini bertujuan untuk melihat dan mempelajari fenomena Bigo Live. Pendekatan yang digunakan adalah deskriptif. Metode yang digunakan dalam penelitian ini adalah fenomenologis. Dalam pengumpulan data dilakukan indept interview dengan lima orang informan yang berasal dari Kota Semarang. Temuan penelitian ini menunjukan bahwa orang-orang menggunakan Bigo Live karena mempunyai suatu tujuan tersendiri seperti mengisi waktu luang, menambah teman, hingga mempromosikan jualannya. Dan seiring berjalannya waktu, mereka juga ingin mengumpulkan hadiah dari para penontonnya. Namun para informan belum menukarkan beans milik mereka kedalam bentuk uang karena merasa hal tersebut sangat berat, hingga lebih memilih untuk menukarkan kembali dalam bentuk diamonds. Aktivitas yang mereka lakukan pun juga cukup beragam untuk dapat menarik perhatian penonton. Bahkan dari menggunakan Bigo, kita juga bisa mendapatkan sesuatu yang menguntungkan seperti penghasilan, teman serta pasangan. Kendala banned yang mereka hadapi terjadi karena mereka menyuguhkan konten siaran yang bertentangan dengan peraturan yang dibuat oleh Bigo Live.
PENGARUH TERPAAN IKLAN TOKOPEDIA DI TELEVISI DAN BRAND EQUITY TOKOPEDIA TERHADAP MINAT KONSUMEN UNTUK MENGGUNAKAN TOKOPEDIA SEBAGAI SARANA JUAL-BELI ONLINE Anisa Wikantyas P; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Laju perkembangan E-commerce saat ini sudah semakin cepat. Salah satu bentuk e-commerce yang ada di Indonesia adalah Tokopedia. Untuk menarik perhatian konsumen, Tokopedia menggunakan iklan sebagai alat pemasaran mereka. Bahkan, Tokopedia merupakan e-commerce dengan belanja iklan televisi tertinggi di Indonesia pada tahun 2015 hingga 2016. Namun, Tokopedia belum berhasil meraih posisi teratas sebagai situa jual-beli online yang dipilih oleh masyarakat. Hal tersebut merupakan latar belakang serta permasalahan dari penelitian ini yang bertujuan untuk mengetahui pengaruh Terpaan Iklan Tokopedia di Televisi dan Brand Equity Tokopedia Terhadap Minat Konsumen Untuk Menggunakan Tokopedia Sebagai Sarana Jual-Beli Online. Teori utama yang digunakan dalam penelitian ini adalah Elaboration Likelihood Theory sedangkan teori pendukung lainnya adalah Advertising Exposure Process, Brand Resonance Model, dan Teori Efek Media Massa. Penelitian eksplanatori ini menggunakan sebanyak 60 sampel yang ditentukan berdasarkan teknik purposive sampling dan kuesioner sebagai instrumen pengumpulan data. Data tersebut kemudian diolah dan dianalisi dengan menggunakan metode regresi linier sederhana. Hasil dari penelitian ini menunjukkan bahwa Terpaan Iklan Tokopedia di Televisi dan Brand Equity Tokopedia berpengaruh positif terhadap Minat Konsumen Untuk Menggunakan Tokopedia Sebagai Sarana Jual-Beli Online.
Co-Authors Aeda Aldeafara Anisa Wikantyas P Ardhisti Adi Utamanyu Atika Surya Nuraini Ayu Sarah Shabrina Bagaskara S.A.P Bimandhika Sunu Wardhana Fatia Sharfina Hario Trigoseno Lana Nastiti Mumpuni Muhammad Luthfi Razan Sharon Gracia G Windariani Soeryo Handadari