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All Journal Bisma: Jurnal Bisnis dan Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Abdimas Bina Bangsa
Nonie Magdalena
Universitas Kristen Maranatha
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Faktor Anteseden Niat Perubahan Perilaku Masyarakat Magdalena, Nonie; Tjahyadi, Rully Arlan; C., Keven
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 2 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.723 KB) | DOI: 10.54371/jiip.v6i2.1642

Abstract

Kolaborasi para pelaku perubahan sangat memainkan peran penting dalam membentuk perubahan masyarakat. Theory Planned Behavior (TPB) digunakan sebagai dasar pengembangan model penelitian ini. Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor anteseden yang berpengaruh pada niat perubahan perilaku masyarakat. 526 orang masyarakat Indonesia usia produktif yang pernah mengetahui kampanye pemasaran sosial 5M menjadi sampel penelitian. Pengumpulan data melalui penyebaran kuesioner tertutup dan pengolahan data menggunakan regresi multivariate dengan pendekatan model jalur. Hasil penelitian menunjukkan faktor kesadaran pribadi, pengetahuan, persepsi pribadi masyarakat, pengetahuan dan pemahaman kampanye pemasaran sosial, serta sikap mengarah krisis memiliki pengaruh lebih besar pada niat perubahan perilaku masyarakat. Namun, sikap mengarah pada krisis tetap memiliki peran sebagai variabel perantara.
ANALISIS KESETIAAN PELANGGAN BERDASARKAN KOMUNIKASI MEREK DAN KEPRIBADIAN MEREK Adhie Zoelly, Aurellia Salsabila; Magdalena, Nonie
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.49358

Abstract

Customer loyalty plays a role in improving customer relationships with brands so that it has an impact on company sustainability. Brand communication and brand personality are one of the factors that encourage customer loyalty. The aim of this research is to confirm previous research models by examine the direct and indirect influence of brand communication and brand personality on customer loyalty. 204 users of the iPhone brand smartphone who had replaced or upgraded their smartphone with an iPhone were again the sample in this study. Data was collected by distributing closed questionnaires via Google Form. Regression with a mediation approach was used in this research as a data analysis method. The research results indicate brand communication and brand personality have a direct and indirect effect on customer loyalty.
ANALISIS FAKTOR ANTESEDEN NIAT BELI KONSUMEN MEREK SKINCARE Lukiman, Jessica Imanuela; Magdalena, Nonie
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i1.46537

Abstract

This research seeks to examine the factors that contribute to consumer purchase intentions for skin care products. An investigation into forms of communication media, namely advertising and celebrity endorsements, which can increase brand awareness and ultimately impact purchase intentions was carried out. The questionnaire was distributed online in the form of a Google Form using a purposive sampling method. A total of 150 data were collected from respondents who were aware of celebrity advertisements supporting skin care products through multiple regression analysis. The research results show that there is a direct influence of advertising, celebrity endorsement, and brand awareness on consumer purchasing intentions, as well as an indirect influence, where brand awareness plays a role in mediating advertising and celebrity endorsement on consumer purchasing intentions. Companies can benefit from this research by formulating marketing communications tactics to increase their consumers' brand awareness, thereby driving increased consumer purchase intentions and gaining a competitive advantage over their competitors.
PENINGKATAN KUALITAS HIDUP LANSIA DENGAN TERAPI KEBAHAGIAAN Kuslina, Boedi Hartadi; Magdalena, Nonie; Munthe , Rusli Ginting; Widjaja , Jahja Hamdani; Susan , Marcellia; Tjahyadi , Rully Arlan; Veronica , M. Sienly; Kristiawan , Allen
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1707

Abstract

As they get older, most elderly people experience a decline in their quality of life in consequenses of old age and are often seen as a burden on their family or the environment around them. This community service activity intends to help develop the elderly not depend on other people, make themselves and the people around them happy. This service method is to provide solutions for the community (service learning), especially the elderly, with happiness therapy. The results of this service indicate that happiness therapy can change the mental condition of the elderly for the better, namely that the elderly can sleep more comfortably, manage stress, overcome daily problems, feel happy and not feel deeply sad, have self-confidence, and consider themselves valuable.
Co-Authors Adhie Zoelly, Aurellia Salsabila Boedi Hartadi Kuslina C., Keven Kristiawan , Allen Lukiman, Jessica Imanuela Munthe , Rusli Ginting Rully Arlan Tjahyadi Susan , Marcellia Tjahyadi , Rully Arlan Veronica , M. Sienly Widjaja , Jahja Hamdani