Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

1.978

P-Index

This Author published in this journals

All Journal Jurnal Ilmu Manajemen (JIM) IMAGE Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika International Research Journal of Business Studies (E-Journal) Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal Manajemen Strategi dan Aplikasi Bisnis Aptisi Transactions on Technopreneurship (ATT) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Coopetition : Jurnal Ilmiah Manajemen International Research Journal of Business Studies Jurnal Manajemen Maranatha Benefit: Jurnal Manajemen dan Bisnis

Rully Arlan Tjahyadi

Universitas Kristen Maranatha

Author-ID : 404113

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

Published : 14 Documents Claim Missing Document

Claim Missing Document

Articles

1 2

HIEDQUAL (High Education Quality) Dan Kepuasan Mahasiswa: Peran Reputasi Universitas Sebagai Variabel Mediasi Tjahyadi, Rully Arlan; Lu, Cen; Fionita, Jeslyn
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 3 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2018
Publisher : Forum Manajemen Indonesia (FMI)

Customers are the main part for the success of any business. Measurement of customer satisfaction is becoming vital for the long term sustainability of any organization especially service organization. In higher education context, student is a primary customer. So student satisfaction is important concept in facing increased pressure of the competition in the education service industry. It is vital for high education institution to have a proper understanding what determinants of student satisfaction. The most of customer satisfaction study have focused on service quality as an antecedent of student satisfaction. Model of service quality that will be examined in this study is HiEDQUAL model of service quality. Five aspects in measuring service quality are teaching and course content, administrative service, academic facilities, university facilities, and service support. This study will also test the role of university reputation as a moderator variable. Samples of this study are active students of Faculty of Economics of Maranatha Christian University. Questionnaires will distribute for 350 students. Research hypothesis will be tested with regression analysis for moderating variable.   Keywords: Service Quality, High Education Quality, Reputation, Customer Satisfaction

Pengujian Komitmen Multidimensional Allen Dan Meyer Dalam Konteks Pemasaran Jasa Studi Empiris Pada Perusahaan Jasa Kategori People Processing Tjahyadi, Rully Arlan
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 2, No 3 (2009): December 2009-March 2010
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (831.901 KB)

Pengaruh Edukasi Pelanggan pada Loyalitas Pelanggan melalui Kualitas Jasa Tjahyadi, Rully Arlan; Kuswoyo, Chandra; Lu, Cen; Irianto, William
Jurnal Ilmu Manajemen Vol 9, No 1 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

When customers actively participate in value creation, companies develop capabilities to understand customer needs. It shows that companies and customers play an active role in creating value. Some experts suggest that the inculcation of value is essential in the co-creation process between companies and customers and that customers change from passive listeners to active players. So the value creation process must focus on developing processes to support customer learning. Customers must learn relevant skills and behaviours in the purchase, production, and use of goods or services to participate and contribute to creating value effectively. Educating customers and ensuring customer knowledge of a service is the primary determinant of service quality and customer loyalty. This study uses Path Analysis to examines customer education's effect on customer loyalty through service quality. The result shows that customer education affects customer loyalty directly or indirectly through service quality. This study's findings indicate that customer education is an essential concept in achieving competitive advantage. Customer education is understood as active customer participation to improve excellent service

RELATIONSHIP MARKETING OUTCOME DALAM KONTEKS PENDIDIKAN TINGGI: PERAN KOMITMEN AFEKTIF, SERVICE CO-CREATION DAN STUDENT ENGAGEMENT Tjahyadi, Rully Arlan; Kristiawan, Allen; gunawan, ika
IMAGE : Jurnal Riset Manajemen Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i2.35080

Higher Education (HE) efforts in creating value demonstrate its commitment to increasing their competitive way in the education market. Academic quality, improving quality, increasing rankings, and increasing brand value (brand value) are strategies that can be carried out to achieve that ranking. It is also necessary to consider other aspects from the emotional side as a source of organizational success when students as the main customers and the development of long-term relationships with customers is very important for the HE. Customer-oriented has become a central topic in the concept of relationship marketing. Customer loyalty is a concept that is a fundamental relational marketing outcome or it can be implemented as a result of relationship marketing (the result of relationship marketing). This study will focus on variables related to emotional dimensions that contribute to the development of long-term relationships with customers in the context of HE. Specifically, this study will examine the effect of variables, commitment, service creation and engagement on student loyalty. The study results show that customer commitment and engagement affect customer loyalty.

Faktor Anteseden Niat Perubahan Perilaku Masyarakat Magdalena, Nonie; Tjahyadi, Rully Arlan; C., Keven
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 2 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Kolaborasi para pelaku perubahan sangat memainkan peran penting dalam membentuk perubahan masyarakat. Theory Planned Behavior (TPB) digunakan sebagai dasar pengembangan model penelitian ini. Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor anteseden yang berpengaruh pada niat perubahan perilaku masyarakat. 526 orang masyarakat Indonesia usia produktif yang pernah mengetahui kampanye pemasaran sosial 5M menjadi sampel penelitian. Pengumpulan data melalui penyebaran kuesioner tertutup dan pengolahan data menggunakan regresi multivariate dengan pendekatan model jalur. Hasil penelitian menunjukkan faktor kesadaran pribadi, pengetahuan, persepsi pribadi masyarakat, pengetahuan dan pemahaman kampanye pemasaran sosial, serta sikap mengarah krisis memiliki pengaruh lebih besar pada niat perubahan perilaku masyarakat. Namun, sikap mengarah pada krisis tetap memiliki peran sebagai variabel perantara.

Pengujian Aktivitas Social Media Marketing terhadap Continuance Intention: Peran Kepuasan Pelanggan Zahram, Zacky Zulfikar; Tjahyadi, Rully Arlan
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 7, No 2 (2023): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v7i2.16124

The proliferation of social media has reflected society's need for virtual interaction. Currently, social media plays a crucial role not only for seeking information and communication but also as a significant marketing platform. This phenomenon indicates that companies are capable of utilizing social media as an integral part of their online marketing strategy. This research aims to determine the influence of social media marketing on customer satisfaction and continuance intention. Explanatory research method were used to explain the influence between the dependent and independent variables in the hypothesis. Each proposed hypothesis in this study was tested using descriptive statistical analysis, path analysis, and hypothesis testing through the SPSS statistical analysis. The sample consists of individuals who use TikTok social media application. The sampling method used is purposive sampling. Data for this research were collected using a questionnaire from 200 samples. The results indicate that social media marketing significantly influences customer satisfaction and continuance intention. The other result indicate that customer satisfaction as a partial mediation. The implication of this research result is the importance of utilizing social media marketing activities as a tool to enhance customer interaction, increase product information, brand exposure, as well as build communities, which ultimately can influence customer attitudes and behaviors.

Peran Religiusitas terhadap Niat Beli pada Generasi Z: Kepercayaan Sebagai Variabel Mediasi Kartini, Lidwina; Tjahyadi, Rully Arlan
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 8 No. 1 (2024): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/jrimk.v8i1.395

The need for halal products, especially food and beverage products, is increasing in Indonesia because the majority of the Indonesian population is Muslim. Generation Z is a group that contributes to the large increase in consumption of halal food products. One of the factors that can influence consumersâ€™ purchase intention on halal food products comes from within the consumers themselves, such as religiosity. This study aims to analyze the relationship between religiosity and purchase intention of halal food products among the Generation Z who lives in Bandung and trust as a mediating variable in this relationship. The population of this study is the Generation Z Muslims aged 17 to 29 years in the city of Bandung and the sample taken is 150 respondents. The data were obtained through the distribution of the questionnaire instrument which was analyzed using the Path Analysis method. The results of this study indicate that religiosity has a significant effect on trust; religiosity and trust affect the purchase intention of halal food products; trust mediates the relationship between religiosity and purchase intention.

Pengujian Mobile Service Quality Terhadap Continuance Intention: Perceived Value Sebagai Variabel Mediasi Rifkiyanda Mulyasa , Haikal; Tjahyadi, Rully Arlan
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.4482

The growth of technology has led to the development of various MVAS forms available by mobile telecommunication companies, which has made the existence of MVAS in Indonesia increasingly popular. This study aims to examine the influence of mobile service quality on perceived value and continuance intention, the influence of perceived value on continuance intention, and the role of perceived value as a mediating variable in the relationship between mobile service quality and continuance intention. There are 150 MVAS consumers as the sample size for this study. The sample collection uses a non-probability method with purposive sampling technique. Validity and reliability tests were applied to test the study instruments. The data were tested using classic assumption tests: multicollinearity test, heteroscedasticity test, and normality test. Hypothesis testing was conducted using the Path Analysis method. The study found that mobile service quality influences perceived value. Other results indicate that mobile service quality and perceived value influences continuance intention. Additionally, perceived value is known to partially mediate the indirect relationship between mobile service quality and continuance intention. This study is expected to provide answers to the limitations of previous studies. The managerial implications of this research are expected to contribute to mobile telecommunication companies.

Virtual Influencer Attractiveness dan Niat Beli : Peran Mediasi Daya Tarik Produk Sugata, Anthony; Tjahyadi, Rully Arlan
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 23, No 2 (2025): Bulan September 2025
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v23i2.26130

Abstrak - Meningkatnya penggunaan virtual influencer dalam strategi pemasaran digital mendorong perlunya kajian mengenai pengaruh daya tarik fisik virtual influencer terhadap niat beli konsumen. Penelitian ini bertujuan mengkaji pengaruh langsung maupun tidak langsung dari daya tarik fisik virtual influencer terhadap niat beli konsumen, dengan mempertimbangkan daya tarik ptoduk sebagai mediator. Penelitian ini menggunakan pendekatan kuantitatif dengan desain cross – sectional. Sampel sebanyak 218 responden merupakan pengguna media sosial di Indonesia yang pernah melihat konten virtual influencer dan mengetahui produk yang dipromosikan nya. Teknik analisis data menggunakan Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4. Uji yang dilakukan meliputi validitas konvergen dan diskriminan,reliabilitas, R2, path coefficients, serta uji mediasi. Hasil penelitian menunjukan semua hipotesis diterima: daya tarik fisik berpengaruh positif signifikan terhadap daya tarik produk dan niat beli, serta daya tarik produk memediasi secara parsial hubungan tersebut. Secara teoritis, penelitian ini memperluas literatur pemasaran digital terkait virtual influencer. Secara praktis, hasil ini dapat digunakan oleh pelaku bisnis untuk merancang strategi promosi hybrid yang efektif dengan melakukan kolaborasi antara virtual influencer dengan influencer manusia.Kata Kunci: Daya Tarik Fisik, Daya Tarik Produk, Niat beli Abstract - The growing use of virtual influencers in digital marketing strategies highlights the need to examine the influence of virtual influencers’ physical attractiveness on consumer purchase intention. This study aims to examine the direct and indirect effects of a virtual influencer’s physical attractiveness on consumer’s purchase intention, considering product attractiveness as a mediator. This research adopts a quantitative approach with a cross-sectional design. The sample consists of 218 respondents who are social media users in Indonesia, have seen virtual influencer content and are familiar with the promoted products. Data analysis was conducted using Partial Least Square – Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4. Tests include convergent and discriminant validity, reliability, R², path coefficients, and mediation analysis. The results of data analysis show that all hypotheses are accepted: physical attractiveness has a positive and significant effect on product attractiveness and purchase intention, and product attractiveness partially mediates the relationship. Theoretically, this study contributes to the digital marketing literature related to virtual influencers. Practically, this result can be used by business owner to design an effective hybrid promotion strategy by collaborating between virtual influencers and human influencers. Keywords: Physical Attractiveness, Product Attractiveness, Purchase Intention

Peran Manajemen Efektivitas E-commerce Shopee Di Masa Pandemi Covid-19 Pusponegoro, Marvellda; Tjahyadi, Rully Arlan
Benefit: Jurnal Manajemen dan Bisnis Vol. 8 No. 1 (2023): Benefit : Volume 8 Juni No 1 tahun 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v8i1.1945

The Covid-19 pandemic has led to an increase in the use of e-commerce platforms. Along with the effectiveness of the Shopee e-commerce platform and the economic benefits it provides, customers have shifted to shopping through Shopee during the Covid-19 pandemic. This study aims to empirically examine the role of Shopee e-commerce management effectiveness during the pandemic. The researcher used an explanatory research method to explain the influence between the dependent and independent variables in the hypothesis. Sampling was done using purposive sampling technique, resulting in 200 respondents. Each proposed hypothesis in this study was tested using descriptive statistical analysis, classical assumption tests, path analysis, and hypothesis testing through the SPSS statistical analysis application. The research results show that the effectiveness of the e-commerce platform has an influence on economic benefits, economic benefits have an influence on sustainable consumption, and the effectiveness of the e-commerce platform has an influence on sustainable consumption mediated by economic benefits. From these tests, it can be concluded that the shopping interest of the community, both before and after the pandemic, is influenced by the effectiveness of the e-commerce platform, characterized by repeated purchasing behavior of the community after considering the economic benefits and credibility provided by the Shopee e-commerce platform.

Co-Authors Aprillia, Ariesya Bram Hadianto C., Keven Cen Lu Chandra Kuswoyo Dagustani, Asyrafil Herza Felicia Abednego Fionita, Jeslyn Ika Gunawan Irianto, William Kartini, Lidwina Kezia Kurniawati Nursalin Kristiawan, Allen Nonie Magdalena Pusponegoro, Marvellda Rifkiyanda Mulyasa , Haikal Rony Setiawan Sugata, Anthony Vaher, Kristina Zahram, Zacky Zulfikar

Title

Found 14 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 14 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 14 Documents
Search