Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB
Radya Mahardika
Unknown Affiliation
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF BRAND IMAGE AND PROMOTIONAL MIX TOWARD USERS’ REPURCHASE INTENTION OF TELECOMMUNICATION PROVIDER (A CASE STUDY OF SMARTFREN USERS IN UNIVERSITY OF BRAWIJAYA, INDONESIA) Radya Mahardika; Noermi jati
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.111 KB)

Abstract

Repurchase intention is one factor that is important for marketers. Marketers already did many strategies in order to keeping the repurchase intention of their customers. The strategies that had been used are maximizing the company good brand image and maximizing their promotional mix. This study aimed to know how significant the influence of brand image and promotional mix toward the repurchase intention of  Smartfren user in University of Brawijaya partially. The data analysis on this study uses multiple linear regression methods with 65 Smartfren users as respondent. The sampling technique uses purposive sampling. Validity and reliability test is used in this study with classical assumption test which is normality test, heteroscedasticity test, and multicollinearity test.   The result of this study shows that brand image (X1) and promotional mix (X2) has significant influence toward the repurchase intention of Smartfren user in University of Brawijaya partially. By maintaining one of the aspects of brand image which is the uniqueness, Smartfren user will find it difficult to switch to another brands and Smartfren will be favorable. Keywords: Smartfren, brand image, promotional mix, repurchase intention
THE INFLUENCE OF BRAND IMAGE AND PROMOTIONAL MIX TOWARD USERS’ REPURCHASE INTENTION OF TELECOMMUNICATION PROVIDER (A CASE STUDY OF SMARTFREN USERS IN UNIVERSITY OF BRAWIJAYA, INDONESIA) Mahardika, Radya; jati, Noermi
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Repurchase intention is one factor that is important for marketers. Marketers already did many strategies in order to keeping the repurchase intention of their customers. The strategies that had been used are maximizing the company good brand image and maximizing their promotional mix. This study aimed to know how significant the influence of brand image and promotional mix toward the repurchase intention of  Smartfren user in University of Brawijaya partially. The data analysis on this study uses multiple linear regression methods with 65 Smartfren users as respondent. The sampling technique uses purposive sampling. Validity and reliability test is used in this study with classical assumption test which is normality test, heteroscedasticity test, and multicollinearity test.   The result of this study shows that brand image (X1) and promotional mix (X2) has significant influence toward the repurchase intention of Smartfren user in University of Brawijaya partially. By maintaining one of the aspects of brand image which is the uniqueness, Smartfren user will find it difficult to switch to another brands and Smartfren will be favorable. Keywords: Smartfren, brand image, promotional mix, repurchase intention
Co-Authors Noermi jati