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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Ilmu Komunikasi
Yuly Rahmi Pratiwi
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Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BOARDGAME LOUNGE SMART CAFE PEKANBARU Yuly Rahmi Pratiwi; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

of mouth communication is a form of promotion in the form of recommendation by word of mouth about the goodness of a product. Word of mouth communication is very effective in supporting the purchasing decision. The customer in deciding the purchase of products is very influential with the word of mouth communication. This research starts on the stimulus-response theory. In this research Word of mouth communication is the stimulus given by the talkers (speaker/influence) to the recipient regarding the Boardgame lounge smart cafe so that recipients provide a response in the form of purchasing decisions in the Boardgame smart lounge cafe. The purpose of this research is to know the influence of word of mouth communication towards customer purchasing decisions in the Boardgame smart lounge cafe. The methods used in this research is quantitative method of explanation. Data collection techiques in this study using questionnaire. The number of samples for this studi were 96 respondents. Sampling using Accidental Sampling. To find out how much influence both of these variables, the researchers used a simple linear regression analysis. Questionnaire for data processing, carried out using the statistical program Product And Service Solution (SPSS) version of Windows 23. The results of the research on the influence of word of mouth communication with indicators (Talkers, Topics, Tools, Taking Part, Tracking) against purchase decisions with indicators (introduction to the issue, information retrieval, assessment of alternatives, purchasing decisions, the behavior of post purchase) customer on Boardgame lounge smart cafe regression coefficient values obtained in this research is Y = 9.895 + 0.548 X with significance level 0.000 that smaller than α = 0.05. This means that there is the influence of word of mouth communication towards customer purchasing decisions in the Boardgame lounga smart cafe of 50.7% and in the category of influential medium. The percentage indicate that word of mouth communication towards customer purchasing decision in Boardgame lounge smart cafe with H0 is rejected and Ha accepted.
Komunikasi Pengasuhan Orang Tua pada Anak di Era Digital Fitri Hardianti; Fatmawati, Fatmawati; Yuly Rahmi Pratiwi; Godefridus Samderubun
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5485

Abstract

Children are very familiar with various digital devices. Without adequate guidance from parents on the use of digital devices, this can certainly have fatal consequences for children. Digital devices have two different sides; on the one hand, they can bring positive things, but on the other hand, they can have negative effects. As parents, we should adjust our parenting styles to the behavioral tendencies of children who are attached to digital devices. The purpose of this study is to identify the dynamics of digital parenting communication and formulate patterns of digital parenting communication in Indonesia. The method used in this study is a narrative review. The results of the study show that, in general, parents in Indonesia have similar perceptions and concerns regarding the use of digital devices by their children. In communicating with their children, parents must first understand their role or position as creators of the digital environment, mediators, and actors in parenting. Parents are also required to be digitally competent, including in selecting, modifying, and managing content responsibly. Appropriate parenting communication for children in this digital era can be achieved by combining a number of strategies, including establishing open and honest communication, active restriction strategies, reactive intervention strategies, interpretation strategies, and the application of moral and religious values.
Co-Authors Evawani Elysa Lubis Fatmawati, Fatmawati Fitri Hardianti Godefridus Samderubun