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All Journal UNEJ e-Proceeding CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Yudha Praja
Fakultas Ekonomi, Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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STUDI TENTANG MINAT BELI ULANG KONSUMEN KOPI KAPAL API (PADA KONSUMEN KAPAL API DI BONDOWOSO) Yudha Praja
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of promotion, brand image and product quality to the buying interest kapal api coffee in Bondowoso. This research is a quantitative research survey. With a sample of 100 respondents. Research results show that partial Promotion significantly influence the buying interest, brand image significantly influence the buying interest, quality of products significantly influence the buying interest. Simultaneously promotion, brand image and product quality and significant positive effect on the buying interest. While the influence of independent variables on the dependent variable in this study was 76.5%.
STUDI TENTANG LOYALITAS KONSUMEN KOPI KAPAL API DI KABUPATEN BONDOWOSO Yudha Praja
Growth Vol 19 No 2 (2021): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.167 KB) | DOI: 10.36841/growth-journal.v19i2.1601

Abstract

The purpose of this study was to determine directly or indirectly the effect of experiential marketing and brand image on consumer loyalty through consumer satisfaction of Kapal Api coffee in Bondowoso Regency. The number of samples in this study was 354. The analytical technique used was the Structural Equation Model (SEM) using WarpPLS 5.0. The results of data analysis show that (1) Experiential marketing variables have a significant effect on consumer satisfaction. (2) Brand image has a significant effect on consumer satisfaction. (3) Experiential marketing has a significant effect on consumer loyalty. (4) Brand image has a significant effect on consumer loyalty. (5) Consumer satisfaction has a significant effect on consumer loyalty. (6) Indirectly Experiential marketing has a significant effect on consumer loyalty through customer satisfaction. (7) Indirectly brand image has a significant effect on consumer consumer loyalty through consumer satisfaction.
PENGARUH EXPERIENTIAL MARKETING FITUR DAN TRUST TERHADAP KEPUASAN PENGGUNA APLIKASI SHOPEE (Studi pada Mahasiswa Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo) Yudha Praja
Growth Vol 18 No 2 (2020): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.965 KB) | DOI: 10.36841/growth-journal.v18i2.1590

Abstract

This study examines the effect of experiential marketing, features and trust on the satisfaction of Shopee application users, namely the students of the Faculty of Economics, Abdurachman Saleh University, Situbondo. The data analysis methods used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, f test, dominant test, and coefficient of determination. Multiple linear regression results show that experiential marketing, features and trust variables have a positive influence on the Shopee application user satisfaction variable, it is shown in the results of multiple linear regression analysis, namely Y = 3.348E-17 + 0.250 + 0.270 + 0.194 + e. It shows that the tcount value of the experiential marketing variable is 2.408 > 1.983 ttable. The feature variable is t. 4.078 > 1.983. The trust variable is t. 3.280 > t. Saleh Situbondo as a Shopee application user. Fcount 44,364 > Ftable 2,81, so it can be concluded that experiential marketing, features and trust variables have a simultaneous effect on Shopee application user satisfaction. Based on the dominant test the value of the service feature variable is greater than the other variables of 4.078.
STUDI TENTANG LOYALITAS KONSUMEN OBAT SAKIT KEPALA PARAMEX DESA PANCORAN BONDOWOSO Yudha Praja
CERMIN: Jurnal Penelitian Vol 2 No 2 (2018): DESEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.231 KB) | DOI: 10.36841/cermin_unars.v2i2.345

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepercayaan konsumen dan kualitas produk terhadap loyalitas konsumen obat Paramex di Desa Pancoran - Bondowoso. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan survei. Dengan jumlah sampel 90 responden. Hasil Penelitian secara parsial menunjukkan bahwa kepercayaan konsumen berpengaruh signifikan terhadap loyalitas konsumen dan promosi berpengaruh signifikan terhadap loyalitas konsumen. Secara simultan kualitas produk dan kepercayaan konsumen berpengaruh positif dan signifikan terhadap loyalitas konsumen. Sedangkan besarnya pengaruh variabel bebas terhadap variabel terikat dalam penelitian ini adalah 80,2%.
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