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All Journal UNEJ e-Proceeding CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Yudha Praja
Fakultas Ekonomi, Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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STUDI TENTANG MINAT BELI ULANG KONSUMEN KOPI KAPAL API (PADA KONSUMEN KAPAL API DI BONDOWOSO) Yudha Praja
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of promotion, brand image and product quality to the buying interest kapal api coffee in Bondowoso. This research is a quantitative research survey. With a sample of 100 respondents. Research results show that partial Promotion significantly influence the buying interest, brand image significantly influence the buying interest, quality of products significantly influence the buying interest. Simultaneously promotion, brand image and product quality and significant positive effect on the buying interest. While the influence of independent variables on the dependent variable in this study was 76.5%.
STUDI TENTANG LOYALITAS KONSUMEN KOPI KAPAL API DI KABUPATEN BONDOWOSO Yudha Praja
Growth Vol 19 No 2 (2021): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.167 KB) | DOI: 10.36841/growth-journal.v19i2.1601

Abstract

The purpose of this study was to determine directly or indirectly the effect of experiential marketing and brand image on consumer loyalty through consumer satisfaction of Kapal Api coffee in Bondowoso Regency. The number of samples in this study was 354. The analytical technique used was the Structural Equation Model (SEM) using WarpPLS 5.0. The results of data analysis show that (1) Experiential marketing variables have a significant effect on consumer satisfaction. (2) Brand image has a significant effect on consumer satisfaction. (3) Experiential marketing has a significant effect on consumer loyalty. (4) Brand image has a significant effect on consumer loyalty. (5) Consumer satisfaction has a significant effect on consumer loyalty. (6) Indirectly Experiential marketing has a significant effect on consumer loyalty through customer satisfaction. (7) Indirectly brand image has a significant effect on consumer consumer loyalty through consumer satisfaction.
PENGARUH EXPERIENTIAL MARKETING FITUR DAN TRUST TERHADAP KEPUASAN PENGGUNA APLIKASI SHOPEE (Studi pada Mahasiswa Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo) Yudha Praja
Growth Vol 18 No 2 (2020): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.965 KB) | DOI: 10.36841/growth-journal.v18i2.1590

Abstract

This study examines the effect of experiential marketing, features and trust on the satisfaction of Shopee application users, namely the students of the Faculty of Economics, Abdurachman Saleh University, Situbondo. The data analysis methods used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, f test, dominant test, and coefficient of determination. Multiple linear regression results show that experiential marketing, features and trust variables have a positive influence on the Shopee application user satisfaction variable, it is shown in the results of multiple linear regression analysis, namely Y = 3.348E-17 + 0.250 + 0.270 + 0.194 + e. It shows that the tcount value of the experiential marketing variable is 2.408 > 1.983 ttable. The feature variable is t. 4.078 > 1.983. The trust variable is t. 3.280 > t. Saleh Situbondo as a Shopee application user. Fcount 44,364 > Ftable 2,81, so it can be concluded that experiential marketing, features and trust variables have a simultaneous effect on Shopee application user satisfaction. Based on the dominant test the value of the service feature variable is greater than the other variables of 4.078.
STUDI TENTANG LOYALITAS KONSUMEN OBAT SAKIT KEPALA PARAMEX DESA PANCORAN BONDOWOSO Yudha Praja
CERMIN: Jurnal Penelitian Vol 2 No 2 (2018): DESEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.231 KB) | DOI: 10.36841/cermin_unars.v2i2.345

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepercayaan konsumen dan kualitas produk terhadap loyalitas konsumen obat Paramex di Desa Pancoran - Bondowoso. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan survei. Dengan jumlah sampel 90 responden. Hasil Penelitian secara parsial menunjukkan bahwa kepercayaan konsumen berpengaruh signifikan terhadap loyalitas konsumen dan promosi berpengaruh signifikan terhadap loyalitas konsumen. Secara simultan kualitas produk dan kepercayaan konsumen berpengaruh positif dan signifikan terhadap loyalitas konsumen. Sedangkan besarnya pengaruh variabel bebas terhadap variabel terikat dalam penelitian ini adalah 80,2%.
PENGARUH SELF-EFFICACY, PERCEIVED ORGANIZATIONAL SUPPORT DAN QUALITY OF WORK LIFE TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA BAGIAN UMUM SEKRETARIAT DAERAH KABUPATEN SITUBONDO Niesya Monica Junearta; Yudha Praja; Ediyanto Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 2 (2026): FEBRUARI
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i2.8405

Abstract

Changes in the work environment and increasingly complex job demands require organizations to pay attention to employee psychological factors, organizational support, and quality of work life in order to create optimal employee satisfaction and performance. The purpose of this study is to analyze and test the effect of Self-Efficacy, Perceived Organizational Support, and Quality of Work Life on Employee Performance through Job Satisfaction in the General Section of the Situbondo Regency Regional Secretariat. This research is an explanatory study. The populations in this study were 63 non-PNS ASN employees in the General Section of the Situbondo Regency Regional Secretariat. The sampling technique was determined using a non-probability sampling technique through a saturated sampling method. The data analysis and hypothesis testing in this study used Structural Equation Model-Partial Least Square (PLS-SEM) with SmartPLS 3.0 application. The results of the direct effect hypothesis test show that Self-Efficacy has a negative and insignificant effect on Job Satisfaction, Perceived Organizational Support has a positive but insignificant effect on Job Satisfaction, Quality of Work Life has a positive and significant effect on Job Satisfaction, Self-Efficacy has a positive but insignificant effect on Employee Performance, Perceived Organizational Support has a negative and insignificant effect on Employee Performance, Quality of Work Life has a positive but insignificant effect on Employee Performance, and Job Satisfaction has a positive and significant effect on Employee Performance. The results of the indirect effect hypothesis test show that Self-Efficacy has a negative and insignificant effect on Employee Performance through Job Satisfaction, Perceived Organizational Support has a positive but insignificant effect on Employee Performance through Job Satisfaction, while Quality of Work Life has a positive and significant effect on Employee Performance through Job Satisfaction.
PENGARUH KOMPENSASI, DISIPLIN KERJA DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN PT. SGN PABRIK GULA ASSEMBAGOES DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Dian Prihatin Ningrum; Yudha Praja; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7000

Abstract

Entering the era of the Industrial Revolution, changes in Human Resources (HR) have occurred alongside rapid industrial advancement. Human Resources plays a crucial role in the continuity of a company’s operations. Given the significance of HR as a fundamental asset, companies are required to develop and manage HR effectively. Empowering and motivating human resources is a strategic approach that enables companies to grow and compete effectively with other industry players. This study aims to examine the effects of compensation, work discipline, and work culture on performance, with job satisfaction as an intervening variable, at PT. SGN Assembagoes Sugar Factory, Asembagus District, Situbondo Regency. The sampling technique used in this study is total sampling, involving all 70 employees of PT. SGN Assembagoes Sugar Factory as research participants. Data analysis and hypothesis testing were conducted using Structural Equation Modeling - Partial Least Squares (PLS-SEM). The results of hypothesis testing using Smart PLS 4.0 indicate that compensation has a significant positive effect on job satisfaction, work discipline has a significant positive effect on job satisfaction, and work culture also has a significant positive impact on job satisfaction. Moreover, compensation has a significant positive effect on performance, while work discipline and work culture have a positive but not significant impact on performance. Job satisfaction has a significant positive effect on performance. Furthermore, compensation has a positive but not significant indirect effect on performance through job satisfaction. In contrast, both work discipline and work culture have substantial positive indirect effects on performance through job satisfaction.
PENGARUH BRAND IMAGE PRICE DISCOUNT DAN EXPERIENTIAL MARKETING TERHADAP KEPERCAYAAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA UMKM UTI DHIFA KATERING DI BANYUPUTIH SITUBONDO Khoirur Roziqin; Yudha Praja; Siti Soeliha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6983

Abstract

The purpose of this study is to determine the influence of Brand Image, Price Discount, and Experiential Marketing on Trust through Customer Satisfaction as an intervening variable in MSME Uti Dhifa Catering in Banyuputih, Situbondo. The sampling technique used in this research is Simple Random Sampling (SRS) with a total of 192 respondents. Data analysis and hypothesis testing in this study employed the Structural – Partial Least Square (PLS-SEM) model. The results show that Brand Image has a positive and significant influence on Customer Satisfaction, Price Discount has a positive but not significant influence on Customer Satisfaction, and Experiential Marketing has a positive and significant influence on Customer Satisfaction. Furthermore, Brand Image has a positive but not significant influence on Trust, Price Discount has a negative and not significant influence on Trust, while Experiential Marketing has a positive and significant influence on Trust. Customer Satisfaction has a positive and significant influence on Trust. Brand Image has a positive and significant influence on Trust through Customer Satisfaction, Price Discount has a positive but not significant influence on Trust through Customer Satisfaction, and Experiential Marketing has a positive and significant influence on Trust through Customer Satisfaction.
PERANAN KEPUASAN KERJA DALAM MEMEDIASI PENGARUH DISIPLIN KERJA KOMPETENSI DAN LINGKUNGAN KERJA TERHADAP PEGAWAI PT. SINERGI GULA NUSANTARA PG. WRINGIN ANOM KABUPATEN SITUBONDO Dery Iman Santoso; Ida Subaida; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7220

Abstract

This study aims to analyze the role of job satisfaction in mediating the influence of work discipline, competence, and work environment on employee performance at PT. Sinergi Gula Nusantara PG. Wringin Anom, Situbondo Regency. The problems identified in the company include low discipline, suboptimal employee competence, and a less supportive work environment, leading to decreased sugar production. This research applies a quantitative method with a descriptive approach. Data were collected through questionnaires from 52 employees and analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results reveal that work discipline, competence, and work environment have a positive and significant influence on job satisfaction. Furthermore, these three variables significantly affect performance both directly and indirectly through job satisfaction as a mediating variable. Job satisfaction is proven to play a crucial role in improving employee performance. This study contributes to company management in formulating strategies to enhance employee performance through strengthened discipline, increased competence, and the creation of a conducive and supportive work environment.
PENGARUH MOTIVASI KERJA, BUDAYA KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA ASN NON MEDIS PADA RSUD dr. ABDOER RAHEM SITUBONDO DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING Halimatus Sa’diah; Siti Soeliha; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7029

Abstract

Bureaucratic reform is a strategic step to create better, more transparent, and accountable governance. The main goal is to increase the efficiency, effectiveness, and quality of public services in order to optimally meet the needs of the community. This reform includes updating the institutional structure, work processes, and developing the capacity and integrity of ASN. Improving ASN professionalism is the main pillar, with training programs, competency development, and merit-based performance evaluations. A fair reward and punishment system is also implemented to encourage better performance. This study examined the influence of work motivation, work culture, and work environment on the performance of non-medical civil servants (ASN) at Dr. Abdoer Rahem Situbondo Regional Hospital, with work discipline as an intervening variable. Using PLS-SEM analysis on data from 96 employees, the results showed that work motivation and work culture significantly improved work discipline, while the work environment had a negative (but insignificant) effect. Although none of the three factors directly enhanced employee performance, work discipline itself had a significant positive impact. Importantly, work motivation and work environment indirectly boosted performance through work discipline, whereas work culture did not show a significant mediating effect. These findings suggest that fostering discipline, motivation, and a supportive work environment rather than work culture alone can effectively enhance employee performance in non-medical hospital settings.
PENGARUH KEPEMIMPINAN, KOMPENSASI, DISIPLIN KERJA TERHADAP KEPUASAN DAN KINERJA KARYAWAN PADA PG.DJATIROTO Khotibul Umam; Yudha Praja; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 1 (2026): JANUARI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i1.8166

Abstract

The aim of this research is to analyze and test the influence of Competence, Work Experience, and Allowances on the Work Effectiveness of employees at PT. Fajar Insan Nusantara Bali through Work Spirit. The population in this study consists of employees of PT. Fajar Insan Nusantara Bali. The sampling technique used is quota sampling. Data analysis and hypothesis testing in this research were conducted using the Structural Equation Model – Partial Least Square (PLS-SEM) method. The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that competence has a positive but not significant effect on work spirit, work experience has a negative and significant effect on work spirit, and allowances have a negative and significant effect on work spirit. Competence has a significant negative effect on work effectiveness, work experience has a positive but not significant effect on work effectiveness, and allowances have a positive but not significant effect on work effectiveness. Work spirit has a positive and significant effect on work effectiveness. The indirect influence of competence on work effectiveness through work spirit is positive but not significant, while work experience has a negative and significant effect on work effectiveness through work spirit, and allowances have a negative and significant effect on work effectiveness through work spirit.
Co-Authors Abdul Awal Afrizal Yofiandi Ayu Dita Windra Ciptasari Dery Iman Santoso Dian Bintari Supriyatini Dian Prihatin Ningrum Ediyanto Ediyanto Ersatul Ibad Halimatus Sa’diah Hotijah Husnul Hikmah karnadi Karnadi Khoirur Roziqin Khotibul Umam Lusiana Tulhusnah Moh Abdul Aziz Moh. Taufiqurrahman Mohammad Yahya Arief Muh Hamdi Zain Niesya Monica Junearta Nina Sa'idah Fitriyah Nova Berliyanti Ramadani Randika Fandiyanto Riska Ayu Pramesthi Royvih Bachtiar Sari, Rini Kartika Sindi Dayu Maisyaroh Siti Nur Latifa Siti Soeliha Triska Dewi Pramitasari