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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik MALIA
Rizki Anggraini
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Economics, Econometrics & Finance Social Sciences

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MANAJEMEN STRATEGI PENGEMBANGAN OBJEK WISATA SEJARAH BENTENG TUANKU TAMBUSAI OLEH DINAS PARIWISATA DAN KEBUDAYAAN KABUPATEN ROKAN HULU Rizki Anggraini; Zaili Rusli SD
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The strategy management of historical tourist attraction development of Tuanku Tambusai Fortis important to be done because the tourist attraction of Tuanku Tambusai Fort possesses highhistorical value. Nevertheless, the conduction of strategy management of historical touristattraction development of Tuanku Tambusai Fort was still not optimally done. The concepttheory used in this research was the management strategy by Fred R. David (2011), byimplementing the indicator organizing, motivation, and staff replacement and factors influencedthe strategy management of tourist attraction development of Tuanku Tambusai Fort. This is aqualittive research with descriptive method. The technique of collecting data was conductedthrough interview, documentation, and observation. By using key informan as informationresourch and by using triangulation technique as a sourch of data validation. The researchfinding of this, the strategy management of historical tourist attraction development of TuankuTambusai Fort by Department of Tourism and Culture Rokan Hulu District was not optimal yet.This was suitable with the indicator implementation of strategy management that includesorganizers, motivation, staf replacement and factors affecting strategy management; they areresource, coordination, people participation, and unclear status of authority.Keywords: Strategy Management, Development, History Tourist Attraction
Marketing Strategy Analysis, Product Effectiveness, and Services of Bank Syariah Indonesia in Enhancing Competitiveness in Jambi City Ary Dean Amri; Dinda Angelina Ismanto; Arnes Sopia; Muhammad Imam Ghazali; Rizki Anggraini
MALIA: Jurnal Ekonomi Islam Vol 14 No 2 (2023)
Publisher : Department of Islamic Economics, Faculty of Islamic Religion, Yudharta University Pasuruan, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/ml.v14i2.3886

Abstract

This study aims to analyze the extent to which marketing strategy and the effectiveness of products and services contribute to enhancing the competitiveness of Bank Syariah Indonesia. The research method employed in this study is quantitative research. The research subjects are productive individuals in Jambi City, with a total of 100 respondents. Based on the results of the T-test and F-test for the variables (X1) marketing strategy and (X2) effectiveness of products and services, a significant value of 0.000 < 0.005 was obtained. Therefore, it can be concluded that both the marketing strategy (X1) and the effectiveness of products and services (X2) jointly influence the competitiveness of Bank Syariah Indonesia. The results of the adjusted R2 test in this study yielded an adjusted R2 value of 0.723. This indicates that in enhancing the competitiveness of Bank Syariah Indonesia, marketing strategy, product effectiveness, and services account for 72.3% of the influence, while the remaining 27.7% is influenced by other factors not examined in this study.
Co-Authors Arnes Sopia Ary Dean Amri Dinda Angelina Ismanto Muhammad Imam Ghazali Zaili Rusli