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Analisis Faktor-Faktor yang Mempengaruhi Pemilihan Tabungan Syariah pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Jambi Ary Dean Amri; Anitha Octaviani; Adinda Putri Agustina; Noviya Rita; Nurita Nurita; Syahrul Gunawan
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.808

Abstract

The purpose of this research is to determine which factors are more influential in influencing the choice of Syariah Bank savings (Y) among students at FEB Jambi University   ‘s. These Factors are classified as internal and external.This research applied quantitative research methods. The primary data sources are questionnaires that have been tested for validity and reliability as well as secondary data from various print and electronic media related to this research. SPSS 25.0 was used to analyze data using simple regression tests and multiple regression test. A random sampling method was used to choose 233 FEB students from Jambi University’s class of 2019-2022. Based on the results of the T test and F test, the internal factor variabel (X1) and external factor variabel (X2) obtained a significance value of 0.000 < 0.05, so it can be concluded that the internal factor variabel (X1) and external factor variabel (X2) affect the choice Syariah Bank savings (Y) for Jambi Universitas FEB students. Furthermore, based on the coefficient of determination (R2) results, the internal factor variabel (X1) has a value of 74.3% while the external factor variabel (X2) has a value of 49.9% . Thus, internal factor (X1), Which include personal, psychological, and economic factors, outweigh external factors (X2), which include cultural, social, and marketing factors, in influencing FEB Jambi University students’ choice of  Syariah Bank Savings (Y). Because of that, it is important for Syariah Bank side to improve both variabel in order to increase interest of syariah Bank in Indonesia.
PENGARUH ISLAMIC BRANDING, PERSONAL SELLING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK RABBANI (STUDI KASUS KONSUMEN RABBANI KOTA JAMBI) Ary Dean Amri; Allif Al Fattahillah; Chealsy Amanda; Hadiah Tri Marlia Putri; Nurul Adila; Pandu Syahrez Alkautsar
El-Iqthisadi Volume 5 Nomor 1 Juni 2023
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/el-iqthisady.vi.39442

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Islamic Branding, personal selling, dan kualitas produk terhadap pembelian produk rabbani di Kota Jambi. Metode yang di gunakan penulis dalam penelitan ini adalah pendekatan kuantitatif, dan menggunakan jenis penelitian deskritif. Lokasi penelitian ini dilakukan pada konsumen produk rabbani di kota jambi,Populasi penelitian ini adalah seluruh konsumen rabbani di kota jambi, penelitian menggunakan rumus slovin, penelitian ini juga menggunakan data primer, berdasarkan hasil perhitungan rumus, diperoleh jumlah 243,348084 dibulatkan menjadi 243 dikarenakan untuk mempermudah perhitungan dan mendapatkan data yang lebih akurat. Penelitian ini menggunakan teknik probability sampling, yaitu teknik pengambilan sampel yang memberikan setiap unsur (anggota) populasi dasar dengan kesempatan yang sama untuk dipilih menjadi anggota sampel. Dalam hal ini digunakan teknik simple random sampling, yaitu mengambil anggota sampel secara acak dari populasi, tanpa memperhatikan strata populasi yang ada. Data yang di peroleh peneliti kemudian diolah menggunakan alat bantu aplikasi SPSS. Berdasarkan hasil dari penelitian, terdapat pengaruh antara Islamic Branding, Personal Selling dan Kualitas Produk terhadap Keputusan Pembelian Produk Rabbani. Kata Kunci: Islamic Branding, Personal Selling, Kualitas Produk, dan Keputusan Pembelian Abstract This study aims to determine the effect of Islamic branding, personal selling, and product quality on the purchase of rabbani products in Jambi City. The method used by the author in this research is a quantitative approach, and uses a type of descriptive research. The location of this research was conducted on consumers of rabbani products in the city of Jambi. The population of this study were all consumers of rabbani in the city of Jambi. The research used the slovin formula. simplify calculations and get more accurate data. This study uses a probability sampling technique, which is a sampling technique that provides each element (member) of the basic population with the same opportunity to be selected as a member of the sample. In this case, a simple random sampling technique was used, namely taking random sample members from the population, regardless of the existing population strata. The data obtained by the researcher was then processed using the SPSS application tool. Based on the results of the study, there is an influence between Islamic Branding, Personal Selling and Product Quality on the Purchase Decision of Rabbani Products. Keywords: Islamic Branding, Personal Selling, Product Quality, and Purchasing Decisions
PENGARUH PENGGUNAAN SISTEM PEMBAYARAN SHOPEE PAYLATER (BAYAR NANTI) TERHADAP PERILAKU KONSUMTIF MAHASISWA UNIVERSITAS JAMBI DALAM PERSPEKTIF EKONOMI ISLAM Ary Dean Amri; mutiah; vita indira sari; zakia marlina, rts; khoiri fazira; serli asmara
Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Vol 6 No 1 (2024): Volume 6 Nomor 1 Oktober 2024
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtishaduna.vi.47760

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan sistem pembayaran Shopee PayLater "Bayar Nanti" terhadap perilaku konsumtif mahasiswa Universitas Jambi. Metode penelitian yang digunakan adalah kualitatif dengan pengumpulan data primer dan sekunder. Hasil penelitian menunjukkan bahwa fitur Paylater memfasilitasi pembayaran kredit tanpa kartu kredit dengan limit spesifik, memungkinkan pembelian tanpa uang tunai, dan dapat menimbulkan risiko perilaku konsumtif. Penggunaan Shopee PayLater memberikan kemudahan bagi mahasiswa dalam bertransaksi, namun juga menimbulkan risiko perilaku konsumtif dan riba. Mahasiswa perlu memahami persyaratan, mengelola anggaran dengan bijak, memantau transaksi, dan menghindari keterlambatan pembayaran. Edukasi keuangan dan pemantauan secara berkala diperlukan untuk mengurangi risiko penggunaan PayLater. Penting bagi mahasiswa untuk menggunakan layanan ini dengan bijak dan mempertimbangkan prinsip-prinsip syariah dalam setiap keputusan finansial. Paylater adalah layanan pembayaran yang memungkinkan pengguna untuk melakukan pembelian tanpa membayar secara langsung pada saat itu. Fitur ini memberikan fleksibilitas dalam transaksi, cicilan yang mudah, proses pembayaran yang sederhana, pengajuan cepat, bunga dan biaya tambahan, batas kredit, monitoring dan notifikasi. Namun, penggunaan Paylater juga dapat menyebabkan pemborosan dan penambahan hutang jika tidak digunakan dengan bijaksana. Menurut pandangan Islam, hutang piutang harus dilakukan dengan hati-hati sesuai syariat yang benar. Beberapa mahasiswa menggunakan Paylater untuk membeli barang kebutuhan, mendapatkan diskon, atau saat tidak ada dana. Namun, sebaiknya hindari penggunaan Paylater karena dapat dianggap sebagai riba menurut hukum Islam. Kata Kunci: Perilaku Konsumtif, Perspektif Ekonomi Islam, Shopee PayLater.   Abstract This research aims to analyze the influence of the use of the Shopee PayLater "Pay Later" payment system on the consumptive behavior of students at the University of Jambi. The research method used is qualitative with the collection of primary and secondary data. The research results show that the Paylater feature facilitates credit payments without a credit card with a specific limit, allows purchases without cash, and can lead to the risk of consumptive behavior. The use of Shopee PayLater provides convenience for students in transactions, but also poses the risk of consumptive behavior and usury. Students need to understand the requirements, manage their budgets wisely, monitor transactions, and avoid late payments. Financial education and regular monitoring are needed to reduce the risk of using PayLater. It is important for students to use this service wisely and consider sharia principles in every financial decision. Paylater is a payment service that allows users to make purchases without paying immediately. This feature provides flexibility in transactions, easy installments, a simple payment process, quick application, interest and additional fees, credit limits, monitoring, and notifications. However, the use of Paylater can also lead to waste and debt accumulation if not used wisely. According to the Islamic view, lending and borrowing must be done carefully according to the correct sharia. Some students use Paylater to purchase necessities, get discounts, or when there are no funds. However, it is best to avoid using Paylater as it can be considered usury according to Islamic law. Keywords: Consumptive Behavior, Islamic Economic Perspective, Shopee PayLater.
Marketing Strategy Analysis, Product Effectiveness, and Services of Bank Syariah Indonesia in Enhancing Competitiveness in Jambi City Ary Dean Amri; Dinda Angelina Ismanto; Arnes Sopia; Muhammad Imam Ghazali; Rizki Anggraini
MALIA: Jurnal Ekonomi Islam Vol 14 No 2 (2023)
Publisher : Department of Islamic Economics, Faculty of Islamic Religion, Yudharta University Pasuruan, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/ml.v14i2.3886

Abstract

This study aims to analyze the extent to which marketing strategy and the effectiveness of products and services contribute to enhancing the competitiveness of Bank Syariah Indonesia. The research method employed in this study is quantitative research. The research subjects are productive individuals in Jambi City, with a total of 100 respondents. Based on the results of the T-test and F-test for the variables (X1) marketing strategy and (X2) effectiveness of products and services, a significant value of 0.000 < 0.005 was obtained. Therefore, it can be concluded that both the marketing strategy (X1) and the effectiveness of products and services (X2) jointly influence the competitiveness of Bank Syariah Indonesia. The results of the adjusted R2 test in this study yielded an adjusted R2 value of 0.723. This indicates that in enhancing the competitiveness of Bank Syariah Indonesia, marketing strategy, product effectiveness, and services account for 72.3% of the influence, while the remaining 27.7% is influenced by other factors not examined in this study.
PEMBERDAYAAN INDUSTRI KREATIF LOKAL MELALUI INOVASI ARTIFICIAL INTELLIGENCE (AI) DAN DIGITAL MARKETING BERBASIS EKONOMI ISLAM UNTUK MENINGKATKAN KESEJAHTERAAN KOMUNITAS UMKM Ary Dean Amri; Arfah; Dian Mala Fithriani Aira; Widya Sari Wendry; Sisilia Putri Ningsi
El-Iqthisadi Vol 7 No 2 (2025): Desember
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/el-iqthisady.v7i2.63092

Abstract

Abstrak Pemberdayaan industri kreatif lokal melalui inovasi artificial intelligence (AI) melalui unit usaha mikro di bidang sablon dan bordir di jl. Marsda abdurahman saleh rt.11 paal merah, jambi selatan, kota jambi, bertujuan mendorong pelaku umkm untuk mengadopsi teknologi ai dalam operasional dan dapat mendukukung efisiensi produksi, membantu personalisasi desain, serta meningkatkan pemahaman pelaku umkm dalam digital marketing termasuk manajemen media sosial, content strategy dan penggunaan e-commerce untuk memperluas pasar. Hasilnya, mitra mampu menghasilkan 10 desain produk dengan ai, terwujudnya sistem pencatatan keuangan digital serta mitra mampu memahami dan mengaplikasikan 3 prinsip ekonomi islam dalam usahanya. Hal ini menunjukkan bahwa pelatihan penggunaan artificial intelligence (AI) terhadap mitra umkm menghasilkan dampak yang cukup memuaskan.   Kata Kunci: Industri Kreatif Lokal, Ekonomi Islam, UMKM,  AI, Kota Jambi   Abstract Empowering the local creative industry through artificial intelligence (AI) innovation through a micro-business unit specializing in screen printing and embroidery on Jl. Marsda Abdurahman Saleh RT. 11 Paal Merah, South Jambi, Jambi City, aims to encourage MSMEs to adopt AI technology in their operations. This technology can support production efficiency, assist with design personalization, and enhance MSMEs' understanding of digital marketing, including social media management, content strategy, and the use of e-commerce to expand their market. As a result, partners were able to produce 10 product designs using AI, a digital financial recording system was established, and partners were able to understand and apply three principles of Islamic economics in their businesses. This demonstrates that training in the use of artificial intelligence (AI) for MSME partners has had a quite satisfactory impact. Keywords: Local Creative Industry, Islamic Economy, MSMEs, AI, Jambi City