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All Journal UNEJ e-Proceeding Forum Manajemen International Journal of Management Science and Information Technology (IJMSIT) Akuntansi: Jurnal Riset Ilmu Akuntansi
Evianah Evianah
Universitas Wijaya Kusuma Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PERUMUSAN STRATEGI DENGAN ANALISIS SWOT PADA USAHA MIKRO KECIL MENENGAH Titik Inayati; Evianah Evianah; Hendra Prasetya
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstrakStrategi bisnis sepatu di Mojokerto agar dapat bertahan dan bersaing dengan usaha lain yangsejenis. Penelitian yang dilakukan bersifat deskriptif dan teknik pengumpulan data dilakukandengan cara observasi, wawancara, daftar peryataan dan dokumentasi. Informasi penelitiandilakukan diseluruh UMKM sepatu Mojokerto dengan dengan karakteritik tertentu. Analisadata yang digunakan adalah metode analisis kualitatif diskriptif dengan alat analisis SWOT,IFAS, EFAS, IE. Analisis ini memperhatikan faktor lingkungan internal (Strengths danOpportunities) dan lingkungan eksternal (Weaknesses dan Threats). Hasil analisis IFAS matrikmenunjukkan skor nilai diatas rata-rata dari keseluruhan faktor internalnya. Analisis EFASmatrik menunjukan skor nilai diatas rata-rata dari keseluruhan faktor eksternalnya. Analisisdengan menggunakan SWOT matrik menunjukkan skor nilai terbesar pada strategi StrenghtsOpportunities (SO). Hasil analisis dengan Internal Eksternal (IE) matrik menunjukkan posisiUMKM produk sepatu di Mojokerto pada kuadran IV yang menunjukkan pada posisi kuatsedangkan analisis lingkungan eksternal pada posisi sedang. Posisi ini mengindikasikan UMKMsepatu Mojokerto dalam kondisi tumbuh dan membangun (grow and built). Strategi yang bisaditerapkan yaitu dengan strategi Strenght Opportunity (SO) dengan memaksimalkan kekuatanyang dimiliki dan memperhatikan peluang pasar. Strategi ini perlu ditunjang denganpeningkatan SDM (performance of human resourch), penetrasi pasar (market penetration),pengembangan pasar (market development), dan pengembangan produk (productdevelopment).Kata kunci: Strategi bisnis, Strengths, Threats, Opportunities, Weakneses
Dampak instagram terhadap perilaku konsumtif dalam berbelanja online antara laki – laki dan perempuan Evianah Evianah; Dewi Nuraini
Forum Manajemen Vol 21 No 1 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i1.515

Abstract

The emergence of Instagram greatly influenced the community in doing online learning. With photos promoted in the Instagram application by online shops, it has a lot of impact on the consumption level of society. This doesn't only happen to women, many men also respond well to the existence of online shops that market their products through Instagram. Instagram has a lot of positive impacts on the business world, especially online shops, because it really helps them in marketing their products widely to all corners of the world, only by updating photos of their products continuously, all followers on Instagram accounts can see them, and this is can influence followers/followers on Instagram accounts to shop online. The purpose of this study is to determine the impact of the Instagram application and describe the consumptive behavior of buyers in Surabaya, the second objective is to determine the extent to which men and women in Surabaya have consumptive behavior in shopping online. The third objective is to find out the differences in consumptive behavior that occur between men and women in Surabaya. To test differences in consumptive behavior between men and women in shopping online through Instagram, an independent t test was used. The results of this study are that in general there are differences in consumptive behavior between men and women, but here it is women who have shopaholic tendencies, which results in a higher consumptive lifestyle impact.
Maraknya Online Shop Terhadap Perubahan Gaya Hidup Konsumtif Perempuan Evianah Evianah; Dwi Indah Mustikorini
Forum Manajemen Vol 21 No 2 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i2.530

Abstract

The purpose of this study, firstly, is to analyze the rise of online shops for changes in women's consumptive lifestyle, secondly, to find out what factors cause UWKS FE students to make purchases through online shops, and thirdly, to find out the impact of online shopping. shop towards changes in the consumptive lifestyle of women in FE UWKS students. The results of this study indicate that there is a change in consumptive behavior of students at Wijaya Kusuma University Surabaya, especially female students of the Faculty of Economics and Business. These changes include changes in the way of shopping which was originally conventional, such as having to come to malls, or offline shops, now to move to online shops.Another factor that can cause them to shop through online shops is the ease factor in accessing media that offers products in the online shop so that they become more consumptive. In addition, it is also caused by several factors, including time efficiency factors, as fulfillment of needs, supportive and easy access, influence from the peer environment, and the prices offered in digital marketing are very competitive, especially if the online store is a marketplace. In the marketplace the prices offered are very competitive, many shops compete in providing prices.
Boycott Appeals and Local Purchase Intentions: The Role of Campaign Intensity in Indonesia’s Consumer Behavior Ricky Angga Ariska; Fadilla Purwitasari; Evianah Evianah
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6629

Abstract

This study employs a quantitative, cross-sectional explanatory design to assess whether boycott appeals against Israel-affiliated products translate into interest in purchasing local products in Indonesia. Data were collected through an online, closed-ended Likert-scale survey distributed via Google Forms using snowball sampling among adult consumers aware of boycott campaigns. The model was estimated using partial least squares structural equation modeling (PLS-SEM) with reliability/validity assessment and bootstrapping (5,000 resamples). Results indicate that boycott campaign intensity does not significantly predict boycott intention or buy-local interest, while attitudes and subjective norms increase boycott intention but do not strengthen buy-local interest (attitude shows a negative direct effect). Animosity significantly increases both boycott intention and buy-local interest, whereas boycott intention does not significantly predict buy-local interest and does not mediate antecedent effects. The findings imply that effective “buy local” outcomes require credible moral-emotional framing and accessible substitutes beyond exposure-driven campaigning.
Circular Economy Transformation of MSMEs Through the Integration of Green Human Capital and Information Technology: A Resource-Based View Perspective Erna Hendrawati; Mira Pramudianti; Evianah Evianah
Akuntansi Vol. 5 No. 3 (2026): September : Jurnal Riset Ilmu Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v5i3.3309

Abstract

Climate change pressures and environmental degradation have driven a paradigm shift from a linear to a circular economy. MSMEs, as a pillar of the Indonesian economy, have great potential in this transformation, but still face limitations in green human resource competence and technology adoption. This study analyses the influence of Green Human Capital (GHC) and Information Technology (IT) on the circular economy transformation of MSMEs, and examines the moderating role of IT in strengthening the GHC-transformation relationship from a Resource-Based View (RBV) perspective. A quantitative approach with explanatory research design was employed, with respondents drawn from MSME actors in East Java selected through purposive sampling. Data were analysed using Structural Equation Modelling-Partial Least Squares (SEM-PLS). The results confirm that GHC positively and significantly influences MSME circular economy transformation, that IT positively and significantly influences it, and that IT strengthens the effect of GHC on circular economy transformation. These findings confirm that the integration of green HR capability and digital infrastructure constitutes a major driver of MSME circular economy transformation, extending RBV toward dynamic capabilities theory. This study contributes to the RBV-based circular economy literature in developing-country MSME contexts, with practical implications for MSME actors and policymakers designing sustainability transformation strategies.
Co-Authors Dewi Nuraini Dwi Indah Mustikorini Erna Hendrawati Fadilla Purwitasari Hendra Prasetya Inayati, Titik Mira Pramudianti Ricky Angga Ariska, Ricky Angga