<![CDATA[ABSTRAK Peningkatan penjualan mobil Toyota di empat dealer Nasmoco di Kota Semarang, membuat dealer Nasmoco harus melayani lebih banyak mobil, sehingga kapasitas dealer yang ada saat ini sudah tidak mencukupi. Apabila tidak ada penambahan kapasitas, dapat terjadi penurunan kualitas layanan. Namun, pada bengkel yang telah berdiri, tidak dimungkinkan untuk menambah stall sehingga perlu dibangun Nasmoco baru di Kota Semarang. Karena itu dilakukan analisis perancangan Nasmoco baru ditinjau dari aspek pasar, aspek teknis dan operasional, aspek legalitas, aspek lingkungan, dan aspek finansial. Berdasar analisis pasar, dealer Nasmoco baru didirikan untuk memenuhi pasar di wilayah Semarang bagian barat. Kapasitas bengkel Nasmoco baru saat pertama didirikan yaitu 14 stall perbaikan umum dan 2 stall express maintenance dengan 20 teknisi dan 10 service advisor. Dealer ini dirancang memiliki luas keseluruhan sebesar 3.772 m2 dengan lokasi pendirian di Jalan Jenderal Sudirman. Tenaga kerja awal yang dibutuhkan yaitu 1 orang branch manager, 1 orang CRC, 26 orang di Administration Department, 35 orang di Sales Department, dan 43 orang di Service Department. Total biaya investasi yang dibutuhkan untuk pembangunan adalah Rp 27.389.303.640,00 dengan jangka waktu pengembalian investasi selama 4 tahun 3 bulan. ABSTRACT Increasing in sales of Toyota car in four Nasmoco dealers at Semarang makes the dealers must give services to more cars, which is result in inappropriate between demand and capacity. In case there is no addition of capacity, it will decrease quality of services which Nasmoco dealers give to customers. But it is impossible to add new stalls in the four dealers, so it is important to build a new dealer in Semarang. Because of it, there must be a study to analyze the plan of building a new dealer, which is looked from market aspect, technical and operational aspect, legality aspect, environmental aspect, and financial aspect. From market analysis, the new dealer will be built to fulfill demand in west part of Semarang. Capacity of the new dealer is 14 general repair stalls and 2 express maintenance stalls with 20 technicians and 10 service advisors. The new dealer is planned to have 3.772 meter squares of area and located at Jenderal Sudirman street. Requirement of employees in the new dealer is 1 person as branch manager, 1 person as CRC, 26 people at Administration Department, 35 people at Sales Department, and 43 people at Service Department. Total of investment needed in this project is Rp 27.389.303.640,00 and payback period is 4 years and 3 months. ]]>
