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All Journal Journal The Winners Jurnal Manajemen Teori dan Terapan Binus Business Review Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Ilmu Manajemen & Ekonomika
Masruroh Masruroh
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal The Winners

 1 
Dampak Pengumuman Right Issue terhadap Shareholder Wealth di Bursa Efek Jakarta Masruroh Masruroh
The Winners Vol. 7 No. 1 (2006): The Winners Vol. 7 No. 1 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i1.612

Abstract

Article clarifies the impact of right issue announcement on abnormal return that will influence the prosperity of share holder. A research about right issue is an event study research. By event study method can be known is there an impact of abnormal stock price because unanticipated event. Stock price is assumed can reflected the real value of a company, that is a reflection of all future cash flow that discount and include all relevant information.
Analisis Efisiensi Biaya terhadap Keputusan Penggunaan Outsourcing Bidang Cleaning Service dan Catering pada PT Kuwera Jaya Jakarta Masruroh Masruroh; Ferry Fernanda; Tony Wibowo
The Winners Vol. 15 No. 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.634

Abstract

Bustle to serve customers make the company should focus more on its core business. Nowadays, PT Kuwera Jaya manages and employs its own cleaning service activities and also gives money for meal to employees in supporting activities. Conditions of supporting activities make PT Kuwera Jaya analyze the cost efficiency of supporting activities either self hiring or outsourcing. This study compared the use of relevant cost for self hiring and outsourcing, so that it could be analyzed which is more efficient alternative based on the most relevant low costs. Because the plan would still be done in the future, then to consider possible changes in the future, it was created three scenarios: pessimistic, moderate, optimistics with each of the relevant assumptions for each scenario. Results of the study indicate that the three scenarios using outsourcing as a viable alternative chosen by PT Kuwera Jaya because it could minimize the cost of supporting good cleaning service activities to manage the activities of cleanliness and also catering to provide lunch for employees. Suggestion in this research is PT Kuwera Jaya should immediately decide to use outsourcing in supporting the activities of cleaning service and catering. In addition to the benefits of outsourcing for cost efficiency, the field of activity is allowed in Employment Act No 13 2003, Articles 64 to 66.
Analisis Pengaruh Moderating Investment Opportunity Set dengan Kebijakan Dividend serta Moderating Investment Opportunity Set dengan Arus Kas Bebas terhadap Tingkat Leverage Perusahaan Makanan dan Minuman yang Terdaftar di BEI Periode 2003-2007 Masruroh Masruroh; Tinjung Desy Nursanti; Lisa Lisa
The Winners Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.672

Abstract

This research aims to examine whether there is any influence of investment opportunity set (IOS) on the affiliation between dividend policy and free cash flow to leverage enterprise-level. By using 42 samples of food and beverage companies listed on Indonesia Stock Exchange from 2003 to 2007, it is concluded that the dividend policy does not affect the company's leverage. However, the dividend policy together with investment opportunity set affect the level of corporate leverage. Free cash flow affects the level of corporate leverage. In the meantime, free cash flow to the investment opportunity set (IOS) also influences the level of corporate leverage, the dividend policy and free cash flow effect on the level of corporate leverage. Meanwhile, the dividend policy, free cash flow, investment opportunity set simultaneously affect the level of corporate leverage.
Kontribusi Brand Image Universitas Bina Nusantara terhadap Minat Sektor Industri Atas Alumni Tinjung Desy Nursanti; Masruroh Masruroh; Cooky Tri Adhikara
The Winners Vol. 10 No. 1 (2009): The Winners Vol. 10 No. 1 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i1.718

Abstract

Brand image is the existence of characteristic of a number of associations leading to unity of meaning, which ultimately determines general consumer reaction in providing assessments or responses to a brand. The marketing communication efforts by the company may be able to present a flexible technique in shaping consumer perceptions towards products and services offered to consumers and to help create image and attributes for users. From the eyes of the public as consumers, brand image is developed gradually, starting from the first appearance of the brand in the wider community, known, and perceived by the public. The industrial sector as users of academic products shall be more selective in their choices. One consideration to be taken into factor is that of an alumnus of a university with a trusted reputation. In this case, Binus University has an image as one of the leading private university in Jakarta. This study analyzes the brand image of Binus University for the industrial sector, related associations Binus University and how much is the spread of influence in order to get the picture of  quality and popularity of Binus University in the minds of the industrial sectors.
Co-Authors Andana Sasriya Andela Putri Maharani Charles Charles Cooky Tri Adhikara Enny Noegraheni Hindarwati Ferry Fernanda Ignasius Dwi Martito Nugroho Kevin Kevin Laksmi Sito Dwi Irvianti Laksmi Sito Dwi Irvianti Laksmi Sito Dwi Irvianti Lisa Lisa Sesilia Vanessa Audelia Silvia Fransisca Tanto Tinjung Desy Nursanti Tinjung Desy Nursanti Tinjung Desy Nursanti Tony Wibowo