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All Journal Ekonomi Bisnis Journal The Winners Jurnal Manajemen Teori dan Terapan Binus Business Review Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Dynamic Management Journal Jurnal Ilmu Manajemen & Ekonomika Journal of Central Banking Law and Institutions
Tinjung Desy Nursanti
Universitas Bina Nusantara
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH EXPERIENTIAL MARKETING TERHADAP SIKAP KONSUMEN MOTOR YAMAHA PADA PT LAKSANA KENCANA GEMILANG Nursanti, Tinjung Desy; Melisa, Melisa
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1111

Abstract

Today’s business competition is not just relying on product quality but further the quality of service. As the development of the era, marketers need an approach that combines the practice of non-traditional marketing that is integrated to enhance personal and emotional experience associated with the brand (experiential marketing). This corresponds closely with the customer experience and very different from the traditional marketing system that focuses on the functions and benefits of a product. This study is descriptive and causal. Descriptive study aims to determine consumer attitudes and causal research aims to influence experiential marketing on consumer attitudes on PT Laksana Yamaha Kencana Gemilang. Data was collected by distributing questionnaires and through literature study. Analysis of the data used in this research is Fishbein and regression models. The results showed that consumer attitudes Yamaha are positive and the influence of Experiential Marketing of consumer attitudes are significantly by 20.9%, while the remaining 79.1% influenced by other variables not examined in this study. 
Pemilihan Universitas Favorit dengan Pendekatan Rantai Markov Nursanti, Tinjung Desy; Irianti, Laksmi Sito Dwi; Sarjono, Haryadi
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1082

Abstract

The purpose of this study was to determine the amount of transfer of interest at class XII students in a private high school in Bogor to five universities in the Greater Jakarta namely UI, UBinus, Untar, IPB and UPH in the next period and the conditions of equilibrium, and to discover the source of reference selection and assessment of students on the fifth university. Sample consists of 411 class XII students in a private high school in Bogor, with the method and type of survey research is descriptive research. The result is a prediction of the five university in order in the next period of (0.22, 0.31, 0.14, 0.22, 0.11) when the equilibrium prediction of (0.15, 0.562, 0.076, 0.151, 0.09) and the selection of a reference source that is 29% of promotional events, 25 % of the ads, 24% of the families, and 22% from friends. Largest market share held by UBinus enthusiasts of 56.2%, while the smallest market share owned by Untar enthusiasts that is equal to 7.6%. 
Pengaruh Job Involvement dan Job Satisfaction terhadap Organizational Citizenship Behaviour serta Dampaknya pada Knowledge Sharing di PT Indolift Sukses Abadi Nursanti, Tinjung Desy; Samudera, Ebenhaezer; Widiansyah, Fajar
Binus Business Review Vol 6, No 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.972

Abstract

The research was conducted at PT Indolift Sukses Abadi, a folklift distributor that sells and distributes all heavy equipment products. The objective of this study was to determine whether there is any influence of job involvement and job satisfaction on organizational citizenship behavior that impact to knowledge sharing. Data were obtained by distributing a questionnaire to 100 respondents of the company; and then were processed using Path Analysis Technique. Based on this research, job involvement and job satisfaction partially and simultaneously have influence on organizational citizenship behaviour. Then, job satisfaction and organizational citizenship behaviour partially have influence on knowledge sharing. However, job involvement partially has no influence on knowledge sharing. Nevertheless, job involvement, job satisfaction, and organizational citizenship behavior simultaneously have influence on knowledge sharing.
Analisis Pengaruh Suasana Toko, Variasi Merchandise, dan Kualitas Pelayanan terhadap Keputusan Pembelian Aksesoris Gadget: Studi Kasus Gerai Wellcommshop Mal Citraland Nursanti, Tinjung Desy; Herlina, Herlina
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1324

Abstract

The growing technological applications encourage people to use gadgets as the easiest way to connect their daily lives. The demand for gadgets creates new kind of business opportunities. Many companies can produce supporting product such gadget accessories. One company that engaged in the provision of gadget accessories is Wellcomshop. The company is aggressively increasing sales of gadget accessories. Therefore, the company wants to evaluate the variables that influence purchasing decisions of gadget accessories. The purpose of this study is to determine whether there is influence between variables store atmosphere, merchandise varieties, and quality of service in determining purchasing decisions in Wellcomm Accessories Gadget Shop Mall Citraland. This study is an associative research and using a simple method of correlation and multiple regressions. The population in this study is the consumer Wellcommshop Citraland Mall, while the samples are 90 respondents. The results show that the variation of merchandise (x2) and quality of service (x3) has a significant influence on purchase decisions. While, the atmosphere of the store (x1) does not significantly influence purchasing decisions.
Pengaruh Dukungan Supervisor dan Pemberdayaan Terhadap Organizational Citizenship Behavior Nursanti, Tinjung Desy; Anissa, Aida Dwi
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1205

Abstract

Study aims to determine and obtain a clear picture of supportive supervisor, empowerment, and organizational citizenship behavior; and to determine the impact of supportive supervisor and empowerment towards organizational citizenship behavior of employees in PT Setia Makmur Cemerlang. Research used explanatory survey method, while the sample was taken from employees of the company. Research instrument (questionnaires) was used as primary data collection to explain the causal relationship between supportive supervisor and empowerment on organizational citizenship behavior of employees in PT Setia Makmur Cemerlang. Analysis used simple linear regression and multiple linear regression method. Result of this study shows that there is significant influence between supportive supervisor and empowerment towards organizational citizenship behavior.
The Role of Person-Environment Fit in Mediating The Effects of Company Culture toward Employees’ Turnover Intention in PT. Berca Hardayaperkasa Nursanti, Tinjung Desy; Masruroh, Masruroh; Maharani, Andela Putri
Binus Business Review Vol 6, No 3 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i3.952

Abstract

The purpose of this study was to investigate the mediating effect of person-environment fit on the relationship between organizational culture and staff turnover intention. Data were obtained from permanent employees who were working in unit business at PT.Berca Hardayaperkasa (n = 75). This research method is explanatory survey. This type of research is associative. The analysis used in this study is a path analysis. The results indicate that the organizational culture has a significant influence to the staff turnover intention and person-environment fit has a significant mediating influence on the relationship between organizational culture with staff turnover intention.
Analisis Pengaruh Green Product dan Green Advertising terhadap Keterlibatan Konsumen dan Dampaknya pada Keputusan Pembelian Konsumen Laksmie Florist Nursanti, Tinjung Desy; Melisa, Melisa
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1250

Abstract

Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly. Application of green products and green advertising might attract widespread public sympathy, and even requirements for operational permits, production and ease of obtaining bank credit facility or tax relief may be considered by the government that is now more incentive to campaign for the concept and implementation of policies and regulations of corporate social responsibility. The objectives of this study was to determine whether there is influence of green product and green advertising toward consumer involvement and also its impact on consumer purchasing decisions Laksmi florist company. A survey with analysis of individual consumer of Lakmi florist is conducted, while path analysis is used to determine the effect among variables. The results showed that green advertising as well as green product provide a positive and significant influence on consumer involvement that have an impact on consumer purchasing decisions of Laksmi Florist company. 
Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty pada PT Bank Sinarmas Sibagariang, Sem Christina Hawila; Nursanti, Tinjung Desy
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.689

Abstract

Competition in the banking sector in Indonesia is getting more and more fierceevery day. PT Bank Sinarmas is a rapidly growing bank that continues to increase for the last 3 years. PT Bank Sinarmas committed to maintain this position. Therefore, they need to provide excellent service and deliver good quality savings products to build customer loyalty. The purpose of this study was to determine whether brand image (X1) and brand trust (X2) are partially influencing brand loyalty (Y), and to determine whether both brand image (X1) and brand trust (X2) are simultaneously influencing brand loyalty (Y). The analysis method used is multiple regression analysis using SPSS. Data is obtained through direct survey by distributing questionnaires to 100 clients of the bank at the main branch. The results indicates that the company's brand image significantly influences brand loyalty with R2 = 15.4% with regression equation Y = 1.962 +0.336 X1. Brand trust significantly influences brand loyalty with R2 = 17%, with regression equation Y = 1.838 +0.382 X2. While simultaneously, brand image and brand trust significantly influence brand loyalty, with R2 = 26.4% which form the regression equation Y = 1.281 +0.269 X1 + .315 X2. Thus, PT Bank Sinarmas needs to increase its brand image since a good image might become the company's competitive edge in creating loyalty, and subsequently loyalty will increase profitability.
Analisis Pengaruh Moderating Investment Opportunity Set dengan Kebijakan Dividend serta Moderating Investment Opportunity Set dengan Arus Kas Bebas terhadap Tingkat Leverage Perusahaan Makanan dan Minuman yang Terdaftar di BEI Periode 2003-2007 Masruroh, Masruroh; Nursanti, Tinjung Desy; Lisa, Lisa
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.672

Abstract

This research aims to examine whether there is any influence of investment opportunity set (IOS) on the affiliation between dividend policy and free cash flow to leverage enterprise-level. By using 42 samples of food and beverage companies listed on Indonesia Stock Exchange from 2003 to 2007, it is concluded that the dividend policy does not affect the company's leverage. However, the dividend policy together with investment opportunity set affect the level of corporate leverage. Free cash flow affects the level of corporate leverage. In the meantime, free cash flow to the investment opportunity set (IOS) also influences the level of corporate leverage, the dividend policy and free cash flow effect on the level of corporate leverage. Meanwhile, the dividend policy, free cash flow, investment opportunity set simultaneously affect the level of corporate leverage.
Kontribusi Brand Image Universitas Bina Nusantara terhadap Minat Sektor Industri Atas Alumni Nursanti, Tinjung Desy; Masruroh, Masruroh; Adhikara, Cooky Tri
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 1 (2009): The Winners Vol. 10 No. 1 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i1.718

Abstract

Brand image is the existence of characteristic of a number of associations leading to unity of meaning, which ultimately determines general consumer reaction in providing assessments or responses to a brand. The marketing communication efforts by the company may be able to present a flexible technique in shaping consumer perceptions towards products and services offered to consumers and to help create image and attributes for users. From the eyes of the public as consumers, brand image is developed gradually, starting from the first appearance of the brand in the wider community, known, and perceived by the public. The industrial sector as users of academic products shall be more selective in their choices. One consideration to be taken into factor is that of an alumnus of a university with a trusted reputation. In this case, Binus University has an image as one of the leading private university in Jakarta. This study analyzes the brand image of Binus University for the industrial sector, related associations Binus University and how much is the spread of influence in order to get the picture of  quality and popularity of Binus University in the minds of the industrial sectors.
Co-Authors Aida Dwi Anissa Aida Dwi Anissa, Aida Dwi Andela Putri Maharani Andela Putri Maharani, Andela Putri Andre Anggara Belinda Debora Kurniati Christina Gloria Haruka Assa Cooky Tri Adhikara Cooky Tri Adhikara, Cooky Tri Ebenhaezer Samudera Ebenhaezer Samudera, Ebenhaezer Erric Wijaya, Erric Evy Steelyana Faiz Rabbani Fasy Fajar Widiansyah Fajar Widiansyah, Fajar Ferli, Ossi fitria ningsih Guna, Adhi Haryadi Sarjono Haryadi Sarjono Herlina Herlina Herlina Herlina Indah Syah Pratiwi Siregar Ine WawoRuntu Juliano Satria Indra Putra Laksmi Sito Dwi Irianti Laksmi Sito Dwi Irianti, Laksmi Sito Dwi Laksmi Sito Dwi Irvianti Laksmi Sito Dwi Irvianti Laksmi Sito Dwi Irvianti, Laksmi Sito Dwi Lestari, Fidya Lisa Lisa, Lisa Masruroh Masruroh Masruroh MASRUROH Melisa Melisa Melisa Melisa Mustikayani, Mustikayani Nadia Annisa Rosara Nadine Kallya Putri Nasution, Annio Indah Lestari Nurrahma, Adynda Rahmah Faradhiba Fitri Raymond Putra Edfran Reijaldy Lamdha Fandji Rifat Indrawan Laya Salsabila DF, Dhiya Sem Christina Hawila Sibagariang Sem Christina Hawila Sibagariang, Sem Christina Hawila Syamsul Arifin Theresha Then Willy Natan Wiyarti, Evy Steelyana Yulnizar, Afreilya