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This Author published in this journals
All Journal Binus Business Review Priviet Social Sciences Journal
Hendri Hartono
BINUS University
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisa Pengaruh Ekonomi Kerakyatan sesuai Amanat UUD 1945 terhadap Pertumbuhan Ekonomi Indonesia Hendri Hartono; Rido Sarwono
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1240

Abstract

Cooperatives are one ideological concept of Indonesian economy and stated firmly in constitutional of Republik Indonesia. The growth of cooperatives in Indonesia has complex problems so they are pushed by capitalism power from private companies. Whereas, cooperatives were built as economical blocks in mediating Indonesian people to be more welfare economically. Data from Cooperatives Department, there are significant growth of cooperatives from 2006 to 2010: the active cooperatives are 98.944 up to 124.855. Meanwhile, the unactive cooperatives are 42.382 (2006) to 52.627 (2010, in total amount of 177.482 in 2010. The cooperatives growth is interesting to be research in the future to identify wealth of cooperatives and which area has the most rapid growing of cooperatives. 
Understanding Girl with Balloon: A metaphorical and semiotic analysis of Banksy's Street Work Regyna Margaretha; Hendri Hartono; Nur Sitha Afrilia
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.547

Abstract

Street art has become a powerful medium for conveying social and political messages. Banksy, an anonymous street artist, creates meaningful works, one of which is the Girl with Balloon. This study aims to analyze the metaphorical meaning of the work using a semiotic approach. This approach is based on the theory of signs by Ferdinand de Saussure and Charles Sanders Peirce to identify how visual signs in the work form deeper meaning. The analysis shows that the elements in Girl with Balloon convey messages about loss, hope, and the future. The heart-shaped balloon symbolizes love and dreams, while the little girl who reaches for it represents human efforts to achieve hopes that often feel far away. Thus, this work is not just visual art but also a social critique that can arouse emotions and reflections in society.
Visual representation of strength and masculinity in male supplement product packaging Hendri Hartono; Regyna Margaretha; Nur Sitha Afrilia
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.569

Abstract

This study critically investigates the visual strategies employed in the packaging of male supplement products in Indonesia, emphasizing how prevailing design practices frequently prioritize erotic imagery and hyper-masculine aesthetics over educational and ethical communication. Utilizing a qualitative descriptive method grounded in semiotic analysis and visual communication design (VCD) theory, this research examines selected product packaging through the lenses of color, typography, composition, and imagery. The findings show a tendency to sexualize visual elements, like exaggerated male symbols, overtly sexualized depictions of women, and overly aggressive color schemes. This reduces health products to sexual commodities. These strategies not only disregard local cultural values but also obfuscate crucial medical information, including dosage, ingredients, and potential side effects, thereby undermining consumer health literacy. A critical evaluation of the subject packaging reveals its contribution to the perpetuation of patriarchal gender norms and reinforcement of toxic masculinity. Furthermore, there is a failure on the part of the packaging to adequately address the professional responsibilities inherent to health communication. This phenomenon reflects a systemic failure within the industry to understand design ethics and cultural representation. The study calls upon producers to transition from superficial marketing tactics to more reflective and responsible design strategies. Integral to this approach is the fostering of interdisciplinary collaboration among designers, experts in gender studies, and cultural scholars with the objective of developing packaging that respects social values while conveying accurate information and building long-term brand credibility. It is imperative to reposition packaging as a medium of education and ethical representation to transform the male supplement market into a space that supports both health and dignity.
Co-Authors Nur Sitha Afrilia Regyna Margaretha Rido Sarwono