Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal SEEIJ (Social Economics and Ecology International Journal) Priviet Social Sciences Journal
Nur Sitha Afrilia
BINUS University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Understanding Girl with Balloon: A metaphorical and semiotic analysis of Banksy's Street Work Regyna Margaretha; Hendri Hartono; Nur Sitha Afrilia
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.547

Abstract

Street art has become a powerful medium for conveying social and political messages. Banksy, an anonymous street artist, creates meaningful works, one of which is the Girl with Balloon. This study aims to analyze the metaphorical meaning of the work using a semiotic approach. This approach is based on the theory of signs by Ferdinand de Saussure and Charles Sanders Peirce to identify how visual signs in the work form deeper meaning. The analysis shows that the elements in Girl with Balloon convey messages about loss, hope, and the future. The heart-shaped balloon symbolizes love and dreams, while the little girl who reaches for it represents human efforts to achieve hopes that often feel far away. Thus, this work is not just visual art but also a social critique that can arouse emotions and reflections in society.
Visual representation of strength and masculinity in male supplement product packaging Hendri Hartono; Regyna Margaretha; Nur Sitha Afrilia
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.569

Abstract

This study critically investigates the visual strategies employed in the packaging of male supplement products in Indonesia, emphasizing how prevailing design practices frequently prioritize erotic imagery and hyper-masculine aesthetics over educational and ethical communication. Utilizing a qualitative descriptive method grounded in semiotic analysis and visual communication design (VCD) theory, this research examines selected product packaging through the lenses of color, typography, composition, and imagery. The findings show a tendency to sexualize visual elements, like exaggerated male symbols, overtly sexualized depictions of women, and overly aggressive color schemes. This reduces health products to sexual commodities. These strategies not only disregard local cultural values but also obfuscate crucial medical information, including dosage, ingredients, and potential side effects, thereby undermining consumer health literacy. A critical evaluation of the subject packaging reveals its contribution to the perpetuation of patriarchal gender norms and reinforcement of toxic masculinity. Furthermore, there is a failure on the part of the packaging to adequately address the professional responsibilities inherent to health communication. This phenomenon reflects a systemic failure within the industry to understand design ethics and cultural representation. The study calls upon producers to transition from superficial marketing tactics to more reflective and responsible design strategies. Integral to this approach is the fostering of interdisciplinary collaboration among designers, experts in gender studies, and cultural scholars with the objective of developing packaging that respects social values while conveying accurate information and building long-term brand credibility. It is imperative to reposition packaging as a medium of education and ethical representation to transform the male supplement market into a space that supports both health and dignity.
OPERATIONALIZING THE PENTAHELIX MODEL THROUGH THE EMPOWERMENT OF KARANGTARUNA: A COLLABORATIVE APPROACH TO SUSTAINABLE URBAN DEVELOPMENT IN SEMARANG CITY Bambang Dwi Wijanarko; Nur Sitha Afrilia; Noor Udin; Egy Putra Nanda; Nicolas Lorenzo Setiawan
SEEIJ (Social Economics and Ecology International Journal) Vol. 9 No. 2 (2025): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v9i2.12574

Abstract

This paper explores the operationalization of the pentahelix collaboration model through the empowerment of Karang Taruna (Kartar) as a strategic approach to strengthening sustainable urban development and advancing Smart Tourism Destinations (STD) in Semarang City. Using a qualitative, literature-based method, the research examines 57 academic and policy documents published between 2018 until 2024 to identify the interconnections among the five pillars of the pentahelix framework. The findings indicate that the community and academic sectors play a predominant role in fostering local innovation and supporting digital transformation, particularly in the fields of tourism promotion and creative economic growth. Empirical evidence from the Banjardowo village case demonstrates that youth empowerment through digital content creation and online commercialization training has significantly increased local visibility and participation. These outcomes affirm the potential of Kartar as a socio-digital intermediary capable of translating technology into community-driven practices. The study concludes that the integration of the pentahelix framework with community-based empowerment initiatives provides a viable model for realizing inclusive and sustainable smart city development grounded in local wisdom.  
The reconstruction of women's dignity in the age of social media: A discourse on the subject of cancel culture and the illusion of gender solidarity Nur Sitha Afrilia
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1559

Abstract

The emergence of cancel culture has transformed digital spaces into arenas of moral judgment, where public outrage frequently functions as a mechanism of social control. In the Indonesian context, this phenomenon unveils pronounced gender asymmetries, particularly in the form of symbolic punishment endured by women, which is disproportionate and enduring. This study aims to examine how cancel culture functions as a gendered practice that undermines women's dignity and reframes solidarity through conditional moral standards. Employing a virtual ethnography approach, this study analyzes digital interactions, public narratives, and mediated responses surrounding selected cases of online cancellation involving women. The findings suggest that cancel culture functions not merely as an expression of collective accountability; rather, it constitutes a structured process shaped by patriarchal moral hierarchies, algorithmic amplification, and selective public empathy. Women's purported moral transgressions are characterized as character flaws, whereas analogous actions by men are frequently contextualized and pardoned. In addition, the discourse of Woman Supporting Woman frequently functions as a normative instrument that disciplines women rather than cultivating authentic solidarity. This study makes a significant contribution to contemporary feminist and communication scholarship by conceptualizing cancel culture as a form of gendered power practice and emphasizing the need to reposition digital solidarity as a structural, ethical, and political commitment to achieving gender justice.  
Co-Authors Bambang Dwi Wijanarko Egy Putra Nanda Hendri Hartono Nicolas Lorenzo Setiawan Noor Udin Regyna Margaretha