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All Journal Binus Business Review ComTech: Computer, Mathematics and Engineering Applications
Aina Nindiani
Mercu Buana University
Computer Science & IT Economics, Econometrics & Finance Engineering Mathematics

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Product and Service Quality Analysis: An Empirical Study of Customer Satisfaction in a Bakery Aina Nindiani; Mohammad Hamsal; Humiras Hardi Purba
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4257

Abstract

This research aimed to analyze the performance of a bakery located in Bekasi from the customer satisfaction on product and service quality. The method applied was Importance-Performance Analysis (IPA). IPA was conducted to determine the status of indicators related to product and service quality. It was to provide input to management in taking strategic actions. The sample size was 127 respondents. The used technique was non probability sampling. The results reveal that the priority of improvement is the taste indicator for product quality. On the other side, courtesy indicator is the priority for service quality that occupies position in Quadrant A. Hence, the bakery should emphasize those indicators as improvement priorities.
Students’ Satisfaction on Academic Services in Higher Education Using Importance-Performance Analysis Suroto Suroto; Aina Nindiani; Humiras Hardi Purba
ComTech: Computer, Mathematics and Engineering Applications Vol. 8 No. 1 (2017): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v8i1.3776

Abstract

The objective of this research was to determine the students’ satisfaction level on the academic services provided by the accounting program at a private university in Jakarta and to evaluate attributes that should be improved. The data were obtained from questionnaires by using 5 quality dimensions. There are tangible, reliability, responsiveness, assurance, and empathy. Moreover, the data were processed by using Excel, SPSS 20, Customer Satisfaction Index (CSI) to determine the level of customer satisfaction, and also Importance-Performance Analysis (IPA) to determine the attributes of service be repaired and maintained. The results show that the CSI is 71%, which means that the majority of customers are satisfied with the performance of the service quality of accounting program. Meanwhile, the results of IPA indicate that the improvement priorities have two attributes in quadrant 1. They are the availability of space to support student activities and the availability of books and teaching materials related to the syllabus. These attributes are the top priority because the importance level is high while the performance level is low from the customers’ point of view.
Co-Authors Humiras Hardi Purba Mohammad Hamsal Suroto Suroto