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Do Store Atmosphere and Perceived Value Matter in Satisfying and Predicting the Millennials’ Behavioral Intention in a Café Setting? Martinus Fieser Sitinjak; Christian Haposan Pangaribuan; Nabila Tafriza
Binus Business Review Vol. 10 No. 1 (2019): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v10i1.5345

The purpose of this research was to determine the effects of store atmosphere and perceived value on customer satisfaction and its impact on behavioral intention on the millennial segment. This type of research was a quantitative method using associative research approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) methods measured by Smart-PLS 3.0. The distribution of questionnaires was a non-probability with simple random sampling. The survey was conducted to 200 college students between the ages of 17 and 30 at a café in a shopping mall in Jakarta in 3 months (December 2017 until February 2018). The result shows that the store atmosphere can be used to generate perceived value, customer satisfaction, and behavioral intention. However, store atmosphere is confirmed to be the main behavioral intention predictor directly and indirectly.

A RELATIONAL PERSPECTIVE ON TURNOVER: EXAMINING AFFECTIVE, CONTINUANCE, AND NORMATIVE PREDICTORS Bambang Setiono; Christian Haposan Pangaribuan; Rith Analin Osok; Martinus Fieser Sitinjak
Journal of Management and Business Vol 18, No 2 (2019): SEPTEMBER 2019
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

High rate for employee turnover intention may lead to significant expenses of an organization, including the direct costs of replacing an employee and the indirect costs related to loss of experience and lowered productivity. The aim of the study is to investigate the influence of organizational commitment toward the employee turnover. The research method used in the study is quantitative approach. The primary data were collected by distributing questionnaires to 100 employees of a state-owned electricity corporation in Jakarta, Indonesia. Multiple linear regression shows that all three components of organizational commitment: affective commitment, continuance commitment and normative commitment significantly influenced employee turnover intention.

The Use of Eco-Friendly Products in Indonesia: A Survey on Consumers Motivation Nabiel Elhakim Al-Ahmad Bit; Mona Chaterina; Christian Haposan Pangaribuan
Journal of Applied Management Research Vol 2, No 2 (2022)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v2i2.1304

The Use of Eco-Friendly Products in Indonesia: A Survey on Consumers Motivation. The use of products labeled as environmentally friendly is now on the rise in Indonesia. The use of products labeled as environmentally friendly is now on the rise in Indonesia. However, while the increasing sales of environmentally friendly products happen, public awareness of environmental sustainability has not yet improved. This paper aims to determine the factors that influence the rise of a trend, namely the use of environmentally friendly products, which has recently been rife in Indonesia. Thus, this study begins the investigation by distributing a questionnaire that uses quantitative methods and a Likert scale in data collection, with results coming from 63 Indonesian from various backgrounds. From the data, it can be concluded that of the three variables used, which are Environmental Awareness, FOMO (Fear of Missing Out), and Affordability, there is only one variable, FOMO that significantly influences the buyers’ motivation for eco-friendly products. Hence, FOMO should be considered an important aspect regarding marketing or campaign.

The Influence of Hedonic Motivation and Influencer Marketing on Purchasing Decisions with FOMO (Fear of Missing Out) as A Mediating Variable (Empirical Study: Cupika Online Store Customers) Stephanus Solaiman; Christian Haposan Pangaribuan
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1006

This study investigates the influence of hedonic motivation and influencer marketing on purchase decisions, with Fear of Missing Out (FOMO) as a mediating variable, in the context of Cupika online store customers. The research employs a quantitative approach using structural equation modeling (SEM) with a sample of 132 respondents who have purchased from Cupika's e-commerce platforms. The findings reveal significant direct effects of hedonic motivation (β = 0.206, p = 0.017) and influencer marketing (β = 0.317, p < 0.001) on purchase decisions. FOMO demonstrates a strong direct effect on purchase decisions (β = 0.470, p < 0.001). Furthermore, the study identifies significant indirect effects of hedonic motivation (β = 0.243, p = 0.001) and influencer marketing (β = 0.149, p = 0.006) on purchase decisions, mediated by FOMO. These results highlight the complex interplay between emotional factors, social influence, and psychological states in shaping online consumer behavior. The study contributes to the growing body of literature on digital consumer behavior and offers practical implications for e-commerce marketing strategies. It underscores the importance of leveraging hedonic appeals, influencer partnerships, and FOMO-inducing tactics to drive online sales. However, it also emphasizes the need for ethical considerations in implementing such strategies. Future research directions include exploring these relationships across various product categories and cultural contexts, and investigating the long-term impacts of FOMO-driven purchases on consumer satisfaction and brand loyalty.

Data-Driven Approaches to Optimize Learning Experiences in Learning Factories Christian Haposan Pangaribuan; Adele Valerry; Stephanie
International Transactions on Education Technology (ITEE) Vol. 3 No. 2 (2025): International Transactions on Education Technology (ITEE)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/itee.v3i2.796

This research investigates the application of data-driven approaches to optimize learning experiences in learning factories, a key area for advancing industrial and educational integration. The background of the study highlights the increasing relevance of data science in educational settings, particularly in learning factories, which combine practical learning environments with industrial technologies. The objective of this research is to explore how data science techniques, such as machine learning and predictive analytics, can be utilized to improve learning outcomes, efficiency, and engagement within these settings. The method involves a comprehensive analysis of student performance data collected from learning factory environments, employing statistical tools and data visualization techniques to identify patterns, trends, and areas for improvement. The results reveal that the integration of data-driven methodologies leads to enhanced learning experiences by tailoring content delivery, improving resource allocation, and providing real-time feedback to learners. The study concludes that data science can significantly optimize learning processes in learning factories by providing actionable insights that support both instructors and students in achieving better educational outcomes. These findings underscore the practical applicability of data science in real-world educational scenarios, suggesting that the use of data analytics in learning factories can bridge the gap between theory and practice, fostering a more effective and personalized learning experience.

The Influence of Hedonic Motivation and Influencer Marketing on Purchasing Decisions with FOMO (Fear of Missing Out) as A Mediating Variable (Empirical Study: Cupika Online Store Customers) Stephanus Solaiman; Christian Haposan Pangaribuan
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1006

This study investigates the influence of hedonic motivation and influencer marketing on purchase decisions, with Fear of Missing Out (FOMO) as a mediating variable, in the context of Cupika online store customers. The research employs a quantitative approach using structural equation modeling (SEM) with a sample of 132 respondents who have purchased from Cupika's e-commerce platforms. The findings reveal significant direct effects of hedonic motivation (β = 0.206, p = 0.017) and influencer marketing (β = 0.317, p < 0.001) on purchase decisions. FOMO demonstrates a strong direct effect on purchase decisions (β = 0.470, p < 0.001). Furthermore, the study identifies significant indirect effects of hedonic motivation (β = 0.243, p = 0.001) and influencer marketing (β = 0.149, p = 0.006) on purchase decisions, mediated by FOMO. These results highlight the complex interplay between emotional factors, social influence, and psychological states in shaping online consumer behavior. The study contributes to the growing body of literature on digital consumer behavior and offers practical implications for e-commerce marketing strategies. It underscores the importance of leveraging hedonic appeals, influencer partnerships, and FOMO-inducing tactics to drive online sales. However, it also emphasizes the need for ethical considerations in implementing such strategies. Future research directions include exploring these relationships across various product categories and cultural contexts, and investigating the long-term impacts of FOMO-driven purchases on consumer satisfaction and brand loyalty.

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