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All Journal CommIT (Communication & Information Technology) STRATEGIC Binus Business Review Jurnal Studi Manajemen dan Bisnis Journal on Education Journal of Economics and Business UBS
Santi Novani
Institut Teknologi Bandung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service Adinda Toti Paringan; Santi Novani
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7850

Abstract

The food delivery service that has gained popularity over the last few years should preserve its competitiveness by developing customer satisfaction and loyalty through customer value co-creation behaviors. However, there is still limited literature on understanding the antecedents and implications of customer value co-creation behavior in the service industry. The research aimed to evaluate the effect of customer perceptions of innovativeness and customer engagement on value co-creation behavior. Also, this study wants to reveal the relationship between value co-creation behavior on customer satisfaction and loyalty in food delivery services, using Service-Dominant (S-D) logic perspective. A survey of Indonesian GoFood customers was conducted through an online questionnaire. Then, 349 complete responses were empirically analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The findings reveal that customer engagement and perceived innovativeness affect customer value co-creation behavior. However, customer participation does not immediately increase customer loyalty. Instead, it must be accompanied by an increase in customer satisfaction. By investigating the antecedents and implications of value co-creation behavior among food delivery service users, the research provides practitioners with viable business strategies for maximizing customer loyalty by evaluating service innovation and the customers' behavior in co-creation value. Moreover, the research contributes to the theoretical development of customer value co-creation behaviors and the foodservice business.
Scenario Planning for Esg Implementation at PT Kereta Api Indonesia (Persero) Jehan Nurbani; Santi Novani
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1841

Abstract

Sustainable business is currently become an important issue, because it can give added value beside the economic value, that is beneficial for environmental, social, and governance. Therefore, ESG (Environmental, Social, and Governance) concept is implemented to achieve this target. PT Kereta Api Indonesia (Persero) currently have a plan for ESG implementation, that is also having a challenge in the process. The objective of this study is to analyze the possible scenarios for ESG implementation. This study used qualitative method, where the data is obtained with primary data and secondary data. Data obtained is analyzed using tools such as PESTEL, Porter's Five Forces, and Resource-Based View. Then, it was continued with scenario planning analysis, using 5 stages, including 1) orientation, 2) exploration, 3) scenario creation, 4) option creation, and 5) integration. The study resulted 4 scenarios, 1) High-speed Railway, 2) Commuter Line, 3) Steam Locomotive, and 4) Diesel Locomotive. These scenarios were created by considering the two critical uncertainties from identified driving forces which are government’s regulation and funding policy. Through these four scenarios generated, the company is expected to be able to deal with uncertainties in the future well, so that ESG implementation plan can run effectively and efficiently.
Strategic Decision Analysis To Manage Competitive Advantage For Shopee Indonesia Kelvin Kelvin; Santi Novani
Jurnal Studi Manajemen dan Bisnis Vol 10, No 1 (2023): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i1.20479

Abstract

Shopee Indonesia, a key participant in the dynamic e-commerce landscape, has leveraged the power of innovative digital solutions to reach and serve a diverse customer base. Despite its success, Shopee faces unique challenges and opportunities that influence its strategic decisions and market position, just like any other competitive industry player. Shopee benefits from the rapid development of Indonesia's internet and e-commerce penetration rate as well as increase in Micro, Small, and Medium-Sized Enterprises (MSME) participation across the nation. However, Shopee confronts intense competition from emerging platforms such as Tiktok Shop, particularly in the Fashion and Beauty category. Shopee's extensive coverage of Stock Keeping Units (SKUs) and comprehensive selection of products are distinguishing features that provide customers with a vast array of options. Additionally, Shopee's marketing strategies and free shipping promotions distinguish it in the market. Notably, Shopee's extensive payment options, such as Cash-on-Delivery, increase its accessibility for a vast array of consumers. However, User Interface and User Experience (UI/UX), loyalty and rewards programs, customer service quality, personalized purchasing experience, and engaging features such as Shopee Games, Shopee Live, and Shopee Video are identified as key areas for improvement. Strategic investments in enhancing UI/UX, providing engaging loyalty programs, delivering exceptional customer service, and leveraging innovative technology to curate personalized purchasing experiences can elevate Shopee's position in the e-commerce industry. Shopee is poised to capitalize on its strengths, resolve its weaknesses, and take advantage of available opportunities to maintain its leadership position in the Indonesian e-commerce market, which is constantly evolving.
Artificial Intelligence And Machine Learning In Supply Chain Decision-Making In An Organisation Ram Prabhu Veluru; Santi Novani
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 1 (2023): STRATEGIC
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i1.57616

Abstract

The apparel industry is characterised by a complex and culturally diverse global supply chain that requires a high degree of collaboration and is complex with multiple perspectives. We will use Soft System Methodology (SSM) to tackle this complex and ill-structured problem that needs a clear-cut solution.The project will involve conducting extensive market research, analysing business intelligence reports, surveying employees, and conducting interviews with top management, clients and suppliers of Asmara's founding office in Indonesia. There is a potential to improve efficiency, reduce costs, and enhance the customer experience. This thesis aims to analyze the impact of Artificial Intelligence and Machine Learning on the apparel industry. The suggested course of action using SSM involves involving stakeholders actively in deciding on transformational measures and instilling a sense of ownership in the change process.
Understanding Participation in Value Co-Creation and Acceptance of iPosyandu by Extending UTAUT among Community Health Workers Azmii Lathifah; Utomo Sarjono Putro; Fedri Ruluwedrata Rinawan; Santi Novani; Valid Hasyimi; Adhya Rare Tiara
CommIT (Communication and Information Technology) Journal Vol. 17 No. 2 (2023): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v17i2.8567

Abstract

Digitalization is inevitable, including in the health sector. The iPosyandu, a mobile digital platform, is introduced to help the report of Community Health Workers (CHWs) and monitor the Pos Pelayanan Terpadu (Posyandu - Integrated Healthcare Center) data online. Unfortunately, CHWs still report data manually using paper, which takes a long time to store because some are still reluctant to change to digital services. Therefore, it is necessary to study CHWs’ intention to create new values and accept technology to sustain the application. The research aims to determine the factor influencing the intention to participate in value co-creation and use iPosyandu by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) among CHW. A Partial Least Square-Structural Equation Modelling (PLS-SEM) is conducted with a cross-sectional survey involving 222 CHWs in Purwakarta, Indonesia. The research finds that effort expectancy and perceived policy support significantly affect the intention to participate in value co-creation and usage of iPosyandu. The findings highlight that the critical role of intention to participate in value co-creation significantly affects the intention to use iPosyandu. The findings also suggest that policymakers and application developers should increase the use of iPosyandu by improving the effort systems, providing policy support, and facilitating CHWs to cocreate the value of the application to encourage them to use iPosyandu.
Improve Service of The Digital Platform Using Value Co-Creation to Optimize Digital Transformation Process of Non-Profit Organization In Indonesia (Case: XYZ Foundation) Muhammad Rifqi Fakhruddin; Santi Novani
Journal of Economics and Business UBS Vol. 12 No. 5 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i5.617

Abstract

In the competitive landscape today for Non-profit Organizations (NPO), transformation is necessary, especially for mature NPO organizations. Digital transformation is the process of organizations to improve radically their performance using technology. The output from digital transformation is a digital platform as a new business model or core of the digitalization business process. One way for an organization to build a new business model is using co-creation, which means creating process value-making with the customer as the main collaborator. this research will overview a potential implementation of value co-creation in the NPO digital platform and the impact on the digital transformation process. The impact will be orchestrated with a mechanism in a digitally transformed innovation process. This research uses mixed methods qualitative & quantitative from key stakeholders in the NPO and donors of the NPO. The finding: transparency is the key for NPO to recover their current condition and it can implement in digital platforms. Opening three processes of transparency (distribution preparation -distribution process - report) and can also show their area distribution. But the process must be orchestrated with internal stakeholders related to digital adoption, leveraging digital technologies, developing digital capabilities, and managing boundaries. There are several recommendation plans that can implement in Digital Transformation Process XYZ for continuous improvement.
Co-Authors Adhya Rare Tiara Adinda Toti Paringan Azmii Lathifah Fedri Ruluwedrata Rinawan Jehan Nurbani Kelvin Kelvin Muhammad Rifqi Fakhruddin Ram Prabhu Veluru Utomo Sarjono Putro Valid Hasyimi