Rahmat Husein Lubis
Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Padangsidempuan

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PROBLEMATIKA PERILAKU KONSUMEN LEMBAGA KEUANGAN DAN PERBANKAN ISLAM Darwis Harahap; Rahmat Husein Lubis
HUMAN FALAH: Jurnal Studi Ekonomi dan Bisnis Islam HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam │ Vol. 8 │ No. 1 │ 2021
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

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Abstract

This study aims to determine the problems that exist in consumer behavior in Islamic financial and banking institutions. To find out this, a research was conducted on consumer behavior especially at Islamic Banks. This study uses a qualitative approach using secondary data. The results of the analysis show that there are several consumers behavior problems related with their intention and interest towards Islamic banks namely: religious/beliefs, culture factor and social factors, personal factors, psychology, motivation, perception, learning process, attitudes, ease and speed of processing, location and physical attributes, price, employee service.