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All Journal MABIS LEBAH Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Masyarakat Nauli
Pasifikus Maisirata
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Analisis Brand Awareness Terhadap Brand Attitude Handphone Merek Nokia Maisirata, Pasifikus
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this recent years, there has been competition between mobile phone in Indonesia. The producers create a high quality and creative mobile phone that will be useful and friendly for consumer. One of them is Nokia, as the marker leader of mobile phone in Indonesia, has a declining market segment because of emerging a competitor for Nokia, that is Sony Ericsson. Nokia has conducted some action so that consumer will decide their purchase for Nokia. The aim of this research is to analyze the effect of quality, price, and distribution factors to purchase decision of Indomie. This research involves 100 college student in STIE Widya Dharma as its respondent and employ accidental sampling as its sampling method. Author distributes quetionaire for data collection and analyzes it with double-regression linear analysis by SPSS software. The result of regression test shows that quality, price, and distribution variables have a significant and positive effect to purchase decision of Indomie. They are 0,404, 0,396, 0,321, respectively. The adjusted R2 of 0,626 explain that 62,6% of purchase decision variable can be explained by quality, price, and distribution variable, while the rest of 37,4% is affected by other variable which is not included in this research
Pelatihan Dan Pendampingan Koperasi Karyawan Maisirata, Pasifikus; Pelealu, Deasy Rinayanti
Jurnal Pengabdian Masyarakat Nauli Vol. 3 No. 1 (2024): Agustus, Jurnal Pengabdian Masyarakat Nauli
Publisher : Marcha Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/nauli.v3i1.133

Abstract

Dalam pelaksanaan kegiatan pengabdian pada masyarakat melalui kegiatan ini dapat dilakukan program pelatihan, pembinaan dan pendampingan pada koperasi serba usaha karyawan RS Swasta dengan unit usaha simpan pinjam dan mini market yang bertempat di kota Pontianak. Akan tetapi, permasalahan sering muncul sebagaimana halnya koperasi di tempat lain, baik yang berkaitan dengan manajemen koperasi, akses terhadap pembiayaan, serta yang berkaitan dengan motivasi anggota koperasi. Kegiatan ini bertujuan untuk : 1)meningkatkan motivasi koperasi serba usaha mitra; 2) meningkatkan pemahaman mitra tentang perencanaan koperasi serba usaha; 3) mengembangkan jejaring koperasi untuk menopang pengembangan ekonomi kreatif. Hasil dari kegiatan ini diantaranya adalah : 1) meningkatkan jiwa koperasipara anggota dan masyarakat sebagai upaya menunjang kegiatan pengembangan kelompok; 2)kelompok koperasi dan masyarakat memiliki kemampuan perencanaankoperasi; 3)) bertambahnya jaringan kerjasama koperasi; 4) model koperasi karyawan ini dapat dijadikan model pengembangan koperasiserba usaha yang berbasis pemberdayaan masyakarat; serta 5) mampu meningkatkan partisipasi dosen dalam hubungannya untuk pengabdian kepada masyarakat.
Pelatihan dan Pendampingan Komunitas Ruang Perempuan di Kota Pontianak Maisirata, Pasifikus; Palealu, Deasy Rinayanti
Jurnal Pengabdian Masyarakat Nauli Vol. 3 No. 2 (2025): Februari, Jurnal Pengabdian Masyarakat Nauli
Publisher : Marcha Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/nauli.v3i2.184

Abstract

Komunitas Ruang Perempuan di Kota Pontianak menghadapi berbagai tantangan dalam meningkatkan kapasitas pengurus dalam hal manajemen organisasi dan pengelolaan keuangan, yang berpengaruh terhadap efektivitas program pemberdayaan perempuan. Penelitian ini bertujuan untuk meningkatkan kapasitas organisasi dan keberlanjutan komunitas melalui pelatihan manajerial, pengelolaan keuangan berbasis standar akuntansi, serta pemahaman tentang peran perempuan dalam perubahan sosial. Metode yang digunakan adalah pelatihan dan pendampingan langsung selama dua bulan, yang melibatkan sesi materi mengenai manajemen organisasi, keuangan, dan peran perempuan dalam masyarakat. Hasil penelitian menunjukkan adanya peningkatan signifikan dalam pemahaman pengurus terkait manajemen organisasi, pengelolaan keuangan, dan motivasi anggota, serta penguatan jejaring kemitraan eksternal. Implikasi dari temuan ini menunjukkan bahwa pelatihan yang disesuaikan dengan kebutuhan komunitas dapat meningkatkan efektivitas dan keberlanjutan organisasi komunitas perempuan. Penelitian ini juga merekomendasikan pendekatan evaluasi yang lebih komprehensif serta pengembangan model pelatihan serupa untuk komunitas lain di wilayah yang berbeda.
The Impact of Service Quality, Prices and Consumer Trust on Interest In Goods Deliveri Services (Case Study of Local Expedition Company Service Users in Pontianak City) Maisirata, Pasifikus
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38347

Abstract

This research aims to determine service quality, price and costumer trust in interest in goods delivery services at local expedition companies in the city of Pontianak. The population in this study were all existing users of local expedition company services and the sample was determined using the Purposive Sampling method. The form of research is a form of causality research with data collection techniques using questionnaires. The analytical method used in this research is the rating scale method which is processed on a computer using the SPSS version 25 program. Data testing is carried out using validity tests, reliability tests, classical assumption tests (normality, multicollinearity, heteroscedasticity and autocorrelation), correlation tests, coefficient tests determination, multiple linear regression test, F test and t test. Based on the test results (Test F), it shows that the variables of service quality, price and customer trust influence consumer buying interest. Partial test results (t test) show that service quality does not influence costumer buying interest, but price and costumer trust influence interest in using the company's goods delivery services.
Optimalisasi pengelolaan usaha komunitas UMKM melalui strategi pelatihan dan pendampingan berbasis kebutuhan Maisirata, Pasifikus; Pelealu, Deasy Rinayanti
Lebah Vol. 18 No. 4 (2025): July: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v18i4.349

Abstract

Rendahnya literasi manajerial dan kapasitas usaha masih menjadi kendala utama bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Pontianak, yang berdampak pada lemahnya strategi pemasaran, pencatatan keuangan, dan pengembangan bisnis berkelanjutan. Kegiatan pengabdian ini menawarkan pendekatan terintegrasi berupa pelatihan manajemen pemasaran, pengelolaan keuangan, dan strategi bisnis, dikombinasikan dengan pendampingan intensif selama dua bulan—suatu model yang belum banyak diterapkan dalam pembinaan UMKM daerah. Pelatihan diikuti oleh 55 peserta dan dievaluasi melalui pre-test dan post-test untuk mengukur peningkatan kompetensi. Hasilnya menunjukkan peningkatan signifikan pada pemahaman manajerial, penerapan pencatatan keuangan berbasis prinsip akuntansi dasar, pemanfaatan platform digital untuk pemasaran, serta terbentuknya kemitraan strategis dengan pemerintah dan sektor swasta. Program ini berkontribusi langsung pada peningkatan omzet dan profesionalisme pengelolaan usaha anggota UMKM, sekaligus membuktikan efektivitas model pelatihan-pendampingan terpadu sebagai strategi penguatan kapasitas UMKM. Ke depan, penguatan digitalisasi dan jejaring usaha disarankan untuk memperluas dampak berkelanjutan.
Analysis Of Consumer Purchase Satisfaction Of Otc Or Non-Precipation Medicine On The Influence Of Price Competition, Service Performance, And Word Of Mouth (Case Study On Consumers Of Otc Non-Precipation Medicine In Pharmacies In Pontianak City) Maisirata, Pasifikus
Riwayat: Educational Journal of History and Humanities Vol 8, No 1 (2025): Januari, Special Issue on "Educational design research for human beings learning
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i1.43768

Abstract

This study aims to see whether there is an influence of competitive prices, service performance, and word of mouth on consumer satisfaction who buy non-prescription over-the-counter drugs in pharmacies in Pontianak city. The form of research used is causal relationship research, data collection techniques using interviews, questionnaires, and observations. The sampling technique used accidental sampling with a total of 115 respondents. Data analysis techniques using quantitative analysis, using a rating scale and to process data in this study using the SPSS 26 program. Based on the test results, it can be concluded that the results of simultaneous testing (F test) indicate that competitive prices and service performance do not affect consumer satisfaction while word of mouth has an influence on consumer satisfaction who buy non-prescription over-the-counter drugs in Pontianak city. The results of partial testing (T test) indicate that competitive prices and service performance do not affect consumer satisfaction, while word of mouth has an influence on consumer satisfaction of non-prescription over-the-counter drugs in pharmacies in Pontianak city.
Co-Authors Palealu, Deasy Rinayanti Pelealu, Deasy Rinayanti