Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Dian Rahmadini
Unknown Affiliation
Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH CITRA PERUSAHAAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KENTUCKY FRIED CHICKEN (STUDY PADA KENTUCKY FRIED CHICKEN METROPOLITAN CITY PEKANBARU) Dian Rahmadini; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted at Kentucky Fried Chicken Metropoltan City Pekanbaru, located on Jalan Soebrantas Panam. The problem in this research is the decrease in the number of purchases, the percentage of achievement of the transaction target per year has decreased, and not achieving the target number of transactions per year, this is thought to be influenced by a decrease in consumer purchasing decisions. The purpose of this study was to determine the effect of company image and product quality on purchasing decisions on Kentucky Fried Chicken. In this research the method used is quantitative descriptive with SPSS program. The population in this study are consumers of Kentucky Fried Chicken. Samples were taken based on the method using the Slovin formula, amounting to 100 respondents. Hypothesis testing uses simple linear analysis and multiple linear analysis with the results showing that the company's image and product quality significantly influence Kentucky Fried Chicken's purchasing decisions. With the calculation of the coefficient of determination (R2) simple company image of the purchase decision obtained an R square value of 0.560 or 56% and product quality on the purchase decision obtained an R square value of 0.687 or 68.7%. Calculation of multiple determinations of company image and product quality on purchasing decisions obtained an R value of 0.731. This shows that the percentage contribution of the influence of corporate image variables and product quality on purchasing decisions by 73.1% while the remaining percentage of 26.9% is influenced by other variables not included in this research variable. Keywords: Company Image, Product Quality, Purchasing Decisions  
IMPLEMENTASI KEBIJAKAN SISTEM ZONASI DALAM PENERIMAAN PESERTA DIDIK BARU DI SMP NEGERI 4 DAN SMP NEGERI 5 PEKANBARU OLEH DINAS PENDIDIKAN PEKANBARU TAHUN 2019 Dian Rahmadini; Khairul Anwar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The zoning system is one of the state's guidelines for new student admissions and is a zoning system. The implementation of the zoning system has been carried out in stages since 2016, starting with the use of zoning for the administration of national exams. The zoning system was first introduced at PPDB in 2017 and refined in 2018. This system has a positive effect by making it easier for prospective students to study close to where they live. However, in its implementation there are still obstacles. This problem is inseparable from the lack of public knowledge and information about PPDB zoning. This research is qualitative and collects data in the form of interviews and document research. The purpose of this study was to find out how the Pekanbaru City Education Office implemented a zoning system policy on PPDB at SMPN 4 and SMP N 5 Pekanbaru in 2019. The results show that this is. The zoning policy for SMPN 4 and SMPN 5 Pekanbaru, Pekanbaru is still not optimal. This is reflected in the lack of public understanding of the zoning system, and the lack of socialization during PPDB. This results in a lack of zoning information in the PPDB for the community. Keywords : Zoning System, Policy, Implementation, PPDB
Co-Authors KHAIRUL ANWAR Okta Karneli, Okta