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All Journal Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) JWM (JURNAL WAWASAN MANAJEMEN)

Ikhwan Faisal

Lambung Mangkurat University

Author-ID : 3134458

Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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KEPERCAYAAN MEMEDIASI PENGARUH NILAI PELANGGAN, GREEN MARKETING, SOCIAL MEDIA MARKETING DENGAN KEPUTUSAN PEMBELIAN (Studi Pada Pelanggan Herbalife Di Kota Banjarmasin) Rezqy Amalia; Tinik Sugiati; Ikhwan Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 9 No. 1 (2021)
Publisher : Universitas Lambung Mangkurat

This research aims to find out and analyze 1) the influence of customer value on purchasing decisions, 2) the influence of green marketing on purchasing decisions, 3) the influence of social media marketing on purchasing decisions, 4) the influence of trust on purchasing decisions, 5) the effect of trust mediation in the relationship between customer value and purchasing decisions, 6) the effect of trust mediation in the relationship between green marketing and purchasing decisions, 7) the effect of trust mediation in the relationship between social media marketing and purchasing decisions. The Sampling method of this study is purposive sampling. The sample size amounted to 115 samples distributed to herbalife customer respondents in Banjarmasin (South Kalimantan). The data analysis used is SEM analysis (Structural Equation Model) using Partial Least Square (PLS) analysis technique. The results of this study proved that 1) customer value has significant influence on purchasing decisions; 2) green marketing has not significant influence on purchasing decisions; 3) social media marketing has significant influence on purchasing decisions; 4) trust has significant influence on purchasing decisions; 5) trust has the effect of mediation in the relationship between customer value and purchasing decisions; 6) trust has no effect mediation in the relationship between green marketing and purchasing decisions; 7) trust has no effect mediation in the relationship between social media marketing and purchasing decisions

ANALISIS PENGARUH SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION BANK SYARIAH Studi Pada PT. Bank Muamalat Indonesia dan Bank Syariah Mandiri di Banjarmasin Heldalina; Muhammad Riza Firdaus; Ikhwan Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 6 No. 3 (2018)
Publisher : Universitas Lambung Mangkurat

The aim of this study was to: (1) analyze the influence of service quality variables (corporal efficiency, core banking, convenience, confidence, compliance and cost- benefit ratio) which simultaneously influence customers’ satisfaction of Bank Muamalat and BSM Banjarmasin branch, (2) analyze the influence of service quality variables (corporal efficiency, core banking, convenience, confidence, compliance and cost-benefit) which partially affect customers’ satisfaction of Bank Muamalat and BSM Banjarmasin branch, (3) analyze different levels of customers’ satisfaction (customer satisfaction) between Bank Muamalat Indonesia and Bank Syariah Mandiri (BSM). The population in this study were customers of Bank Muamalat Indonesia and Bank Syariah Mandiri Banjarmasin branch with a of 100 people. The technique used in taking sample was judgmental sampling. Testing the validity of the questionnaire was conducted using Pearson Product Moment, while the reliability test of questionnaire used Cronbach Alpha method. The data analysis was conducted using multiple linear regression and One-way ANOVA. Based on the results of multiple linear regression analysis it showed that the variables of service quality, that were, corporal efficiency, core banking, convenience, confidence, compliance and cost-benefit ratio simultaneously significantly affected customers’ satisfaction. Partially, only four variables that significantly affected, namely convenience, confidence, compliance and cost-benefit, while the corporal variable efficiency, core banking had no significant effect. Based on the analysis of one-way ANOVA it showed that there was no difference in satisfaction between customers of Bank Muamalat Indonesia and Bank Syariah Mandiri.

PENGARUH EFEKTIVITAS OTOMATISASI, SISTEM KONTROL TENAGA PENJUAL DAN KEPUASAN ATAS WILAYAH PENJUALAN TERHADAP KINERJA TENAGA PENJUAL UNTUK MENINGKATKAN EFEKTIVITAS PENJUALAN ORGANISASI ( Studi Pada Perusahaan Distributor Farmasi Kotamadya Banjarmasin ) Yansen Sianturi; Muhammad Riza Firdaus; Ikhwan Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 6 No. 1 (2018)
Publisher : Universitas Lambung Mangkurat

This study analyzed the effectiveness of automation factors, system control of sales and satisfaction of sales area which affect the sales’ performance to sales’ organization effectiveness (large pharmacy) in Banjarmasin. The sampling technique was divided into three phases, namely stratified, proportional, and purposive sampling. There were 120 subjects involved in the study. They are the head of branch, sales supervisors, sales personnel from pharmaceutical distribution company whose products are categorized as medicinal products and consumer goods. The analysis for the study used Structural Equation Model (SEM) in AMOS 20 program. The results of data analysis shows that the study supports five hypotheses and rejects two other hypotheses. The study also confirms a statistically significant relationship of the effectiveness of automation, system control of sales and satisfaction of sales area to the sales’ performance, as well as significant influence of sales’ performance and system control of sales to the effectiveness of sales’ organization. In addition, it is statistically found that the effectiveness of sales automation and satisfaction of sales area do not affect the sales’ organization effectiveness. The implication of this research to prepare personal in charge as coordinator of sales automation effectiveness and key performance indicator as guidance to measure the control which has been done and the discussion of sales territory alignment between sales supervisor and sales force.

ANALISIS POSITIONING RESTORAN CEPAT SAJI WARALABA FRIED CHICKEN DI BANJARMASIN BERDASARKAN PERSEPSI KONSUMEN (Studi Pada KFC Duta Mall, Texas Fried Chicken Duta Mall, AW Duta Mall Dan California Fried Chicken Rs Ulin Banjarmasin) Prihatini Ade Mayvita; Ikhwan Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 3 No. 1 (2015)
Publisher : Universitas Lambung Mangkurat

During the last 14 years, the growth rate of fried chicken franchise with the concept of fast food restaurants in Banjarmasin is 12% per year. It is characterized by large number of outlets/stores of fried chicken franchise in Banjarmasin city as many as 10 outlets. Most of the existing outlets are in Duta Mall Banjarmasin. This study aims to identify and analyze the competitive position of fried-chicken fast-food franchise restaurants based on the consumers’ perceptions (Study on KFC, Texas Fried Chicken, AW Duta Mall and CFC RS Ulin Banjarmasin). Perceptions formulated are based on the assessment of marketing mix, which consists of services, physical condition, Product, promotion, personal traits, Price, means of support, distribution and location. 100 respondents are taken as samples in this study, i.e. respondents who have eaten in the fourth Fried Chicken fast food franchise using the technique of non proportional stratified random sampling. Meanwhile, the technique of data analysis uses Multi Dimensional Scaling (MDS). The findings from the analysis using Multi Dimensional Scaling (MDS) show inequality positions of Fried Chicken franchise restaurants, Kentucky Fried Chicken, Texas Chicken, AW and California Fried Chicken, based on their consumers’ perceptions: 1. KFC is a fried chicken franchise restaurant that has superiority over the ease in getting information for organizing parties, the rooms’ capacities, the frequency of advertisements, employee skills, appropriate Products with Prices. In addition, KFC also has special superiority over different/ unique fried chicken taste and more outlets than other fried chicken franchise restaurants; 2. Texas Fried chicken has superiority over the speed of Customer service, cleanliness of the room, the Product pakaging which is favorable to consumers, direct gifts, discounts for the purchases, hospitable employees in serving customers, appropriate places for washing hands in accordance with the expectations of consumers of being close to additional facilities; 3. Customers perceive AW has superiority over the ease of organizing parties and designing more interesting party rooms, standard Product size, cheaper unit prize of Products, more varied promotion media, and neatness of employees’ clothes. In addition, AW also has a special superiority with the availability of quite complete and spacious children’s playground, 4. California Fried chicken (CFC) has superiority over the accuracy in giving services, attractive room design, more varied menu selection, cheaper package Prices, and comfortable atmosphere.

ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MEMILIH PROGRAM STUDI (Studi pada Jurusan Akuntansi dan Jurusan Administrasi Bisnis di Politeknik Negeri Banjarmasin) Agus Irawan; Ikhwan Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 2 No. 2 (2014)
Publisher : Universitas Lambung Mangkurat

The decision to continue their study to university level is an ideal choice for senior high or vocational school graduates. University is an educational institution that is expected to create human resources who have added values and who are able to make scientific works and innovations in technology. The objective of this research is to analyze simultaneous, partial, and dominant influence of Marketing Mix for Service which consists of product, price, promotion, place, people, process, and physical evidence (7Ps) toward the decision to choose study major at the State Polytechnic of Banjarmasin (Accounting Program and Business Administration Program). This study is aimed to test different decisions in choosing one of the four majors offered. The population in this study is all 854 students of Accounting and Business Administration Programs of the State Polytechnic of Banjarmasin. The sampling technique used in this study is Proportionate Stratified Random Sampling with total 100 samples taken. The hypothesis of the study is tested by using multiple linear regression analysis and one way analysis of variance (one way anova). The first finding of the study is that in terms of simultaneous influence, Marketing Mix for Service consisting of product, price, promotion, place, people, process, and physical evidence has a significant influence toward the decision to choose major of study. The second finding is that in terms of partial influence, only variables of product, price, promotion, and place that have significant influence while other variables (people, process, and physical evidence) do not have significant influence toward the decision to choose major of study. The third finding is that variable of price has the most dominant influence toward the decision. The last finding of the research is there is no significant average variance on choosing one of the majors of Accounting, ALKS, Business Administration, and Information Management Programs of the State Polytechnic of Banjarmasin

Pelatihan Pembuatan Natural Bar Soap Berbasis Eco Enzyme Bersama Pkk Kecamatan Beruntung Baru, Kalimantan Selatan Dr.Dian Masita Dewi, SE.,MM; Ikhwan Faisal; Anisa Yulia Al Munawaroh1; Ririn Kurniawati; Anton Yuda Sumanto
Jurnal Pengabdian ILUNG (Inovasi Lahan Basah Unggul) Vol 3, No 2 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ilung.v3i2.10287

This Community Service Program is a continuation program of the socialization and training program including the use of eco enzyme with the PKK Beruntung Baru District in 2021. The community has felt the benefits and has proven the benefits of eco enzyme for agriculture, health and even for a substitute for bath soap. However, eco enzyme has disadvantages for some people including not foaming and feeling sticky on the skin and some people do not like the aroma. Eco enzyme has social value so it is not allowed to be traded. Based on this background, the PKM team took the initiative to carry out a follow-up program, namely training in making natural bar soap based on eco enzyme which is competitive and has high economic value so that it can improve the economy and welfare of the Beruntung Baru sub-district community. The methods that will be used in this PKM activity are lectures, simulations or demonstrations and direct practice of making eco enzyme-based natural bar soap. Based on the results of the evaluation of the Eco Enzyme-based Natural Bar Soap Making Training activities carried out by the PDWA Year 2023 Team from the Lambung Mangkurat University Eco Enzyme Study Center, this is the right solution in overcoming partner problems and the results of the pre and post test evaluation of the entire PDWA Th 2023 program implemented by the ULM Eco Enzyme Study Center through the Eco Enzyme-Based Natural Bar Soap Making Training at PKK Kec. Beruntung Baru, Kab. Banjar, South Kalimantan Province can be categorized as very successful

Pengaruh Gaya Hidup, Kelompok Referensi, Regulasi Pemerintah, dan Persepsi Risiko Kesehatan terhadap Keputusan Pembelian Rokok Elektrik Laila Refiana Said; Ikhwan Faisal; Rusniati Rusniati; Arief Budiman; Mohammad Yudy Rachman; Achmad Humaidi
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 14 No. 1 (2026):
Publisher : Master of Management FEB ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v14i1.490

Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup, kelompok referensi, persepsi risiko kesehatan, dan regulasi pemerintah terhadap keputusan pembelian rokok elektrik (vape) di kalangan mahasiswa. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 160 responden, yang datanya dianalisis melalui Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS 4.1.1.4. Hasil penelitian menunjukkan bahwa gaya hidup sehat berpengaruh negatif terhadap keputusan pembelian, sedangkan kelompok referensi berpengaruh positif. Persepsi risiko kesehatan merupakan faktor paling dominan yang menekan keputusan pembelian, sementara regulasi pemerintah justru mendorong keputusan pembelian karena dipersepsikan sebagai bentuk legalitas produk. Analisis moderasi menunjukkan bahwa baik regulasi pemerintah maupun persepsi risiko kesehatan hanya signifikan dalam memperkuat atau melemahkan pengaruh kelompok referensi terhadap keputusan pembelian, tetapi tidak signifikan terhadap pengaruh gaya hidup. Temuan ini menegaskan bahwa persepsi kesehatan memainkan peran kunci dalam menurunkan minat mahasiswa terhadap vape, serta pentingnya regulasi yang disertai strategi edukasi publik untuk mencegah salah tafsir terkait legalitas produk.

Co-Authors Achmad Humaidi Agus Irawan Anisa Yulia Al Munawaroh1 Anton Yuda Sumanto Arief Budiman Dr.Dian Masita Dewi, SE.,MM Heldalina Laila Refiana Said Mohammad Yudy Rachman Muhammad Riza Firdaus Prihatini Ade Mayvita Rezqy Amalia Ririn Kurniawati Rusniati Rusniati Tinik Sugiati Yansen Sianturi

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