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All Journal Budimas : Jurnal Pengabdian Masyarakat Oikonomia: Jurnal Manajemen Jurnal Manajemen dan Perbankan (JUMPA) JWM (JURNAL WAWASAN MANAJEMEN)
Diah Ernawati
Perbanas Institute
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Oikonomia: Jurnal Manajemen

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Faktor-faktor Penentu Bagi Pelanggan Bukalapak.com Dalam Memutuskan Pembelian: Citra Perusahaan dan Kualitas Pelayanan Diah Ernawati
Oikonomia: Jurnal Manajemen Vol 18, No 1 (2022): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v18i1.1585

Abstract

The purpose of this study was to examine the factors of corporate image and service quality of Bukalapak.com. in influencing the purchasing decisions of Bukalapak.com customers. Methodology Testing the hypothesis using multiple linear regression analysis with the help of SPSS. Data was collected through distributing questionnaires to 100 respondents by accidental sampling. The findings show that the decision to buy Bukalapak.com customers is determined by the company's image and quality of services provided. Suggestions The quality of service from Bukalapak.com needs to be continuously improved and maintained to be of good quality according to customers. And the company's image needs to be improved continuously through active promotion and socialization. And the selection of stores that are members of Bukalapak also needs to be selected and evaluated strictly to continue to improve the company's good image.
ANALISIS KEPUTUSAN SEWA GEDUNG PERKANTORAN DI MENARA ASTRA MELALUI KUALITAS PELAYANAN, HARGA, LOKASI DAN PROMOSI Ernawati, Diah
Oikonomia: Jurnal Manajemen Vol. 20 No. 2 (2024): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v20i2.2623

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga, lokasi, dan promosi terhadap keputusan sewa gedung perkantoran di Menara Astra pada masa pandemi covid-19. Dalam penelitian ini metode yang digunakan adalah metode pendekatan kuantitatif deskriptif, dengan menyebarkan kuesioner kepada 125 orang karyawan perusahaan yang merupakan penyewa Gedung Menara Astra. Alat analisis yang digunakan adalah regresi berganda dengan alat bantu IBM SPSS. Hasil dari penelitian ini menemukan bahwa kualitas pelayanan dan promosi memiliki pengaruh positif dan signifikan terhadap keputusan sewa, sementara harga memiliki pengaruh negatif dan signifikan terhadap keputusan sewa. Sedangkan lokasi tidak memiliki pengaruh terhadap keputusan sewa di gedung perkantoran di Menara Astra pada masa pandemi covid-19. Kata Kunci: Kualitas Pelayanan, Harga, Lokasi, Promosi dan Keputusan Sewa
Navigating Consumer Happiness: The Impact of Product Quality, Service Standards, and Pricing in the E-commerce Landscape Ernawati, Diah
Oikonomia: Jurnal Manajemen Vol. 21 No. 1 (2025): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v21i1.4003

Abstract

Purpose This study empirically proves the influence of product quality, excellent service and better and improved price perceptions will increase customer satisfaction. Methodology Selection of multivariate analysis design with quantitative cross sectional. Data collection from questionnaires announced to Perbanas students with convenience sampling techniques of 70 respondents who are active Tokopedia customers. Testing of this multivariate analysis model was selected with multiple regression assisted by the SPSS 26 application. Findings The results of the study indicate that the third independent variable has a positive and significant effect on consumer satisfaction. Product quality makes a major contribution to increasing customer satisfaction, excellent service quality provides a more comfortable shopping experience, and competitive prices are an important factor for satisfaction. Suggestions These findings provide insight for Tokopedia management in designing more effective strategies to increase customer satisfaction and loyalty, such as improving quality control of products sold. Thus, this study can be a reference for marketplace managers in developing more optimal marketing strategies to increase competitiveness in the e-commerce industry.
Co-Authors admin admin Erina Sovania Erina Sovania Saripudin Saripudin Saripudin